Tyler D. Bloom
Milwaukee,WI
Summary
Brand Marketing leader with 9+ years of experience delivering innovative marketing campaigns, content, packaging, merchandising and sales collateral based on both established and newly developed strategies. Results-oriented and collaborative professional bringing expertise in brand management and outbound communication through web, email, social media, photo and video. Hard working and passionate team leader focused on developing team members to ultimately deliver better and more efficient strategies.
Overview
12
12
years of professional experience
Work History
Senior Brand Marketing Manager
Milwaukee Tool
12.2020 - Current
- Managed a team of 2 that was responsible for all Outdoor Power Equipment and Carpentry Power Tool Launches
- Team managed, positioned, created packaging for and commercialized over 20 Product Launches in the last 12 Months
- Part of the NPD Brand Marketing Leadership Team and individually responsible for all Outdoor Power Equipment outbound communication
- Created company brand messaging that was executed across collateral materials, customer events and product commercialization.
- Led all strategy and execution of the first Outdoor Power Equipment Pipeline Event attended by over 20 industry publications and influencers and drove brand awareness across the landscaping and power tool industry
- Directly responsible for developing communication strategy for converting professional landscapers from gas equipment to battery powered equipment
Brand Marketing Manager
Milwaukee Tool
04.2018 - 12.2020
- Managed 20+ New Product Launches for Metalworking, Rotary Hammers, Carpentry Cutting and Outdoor Power Equipment on the M18 Product Line
- Oversaw Battery transition to multiple kits which included full collateral, web, photo and video rework of 10 products while working with our Channel Marketing team to ensure proper execution of the transition in distribution
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
Associate Brand Marketing Manager
Milwaukee Tool
04.2017 - 04.2018
- Developed messaging, packaging, merchandising and commercialization strategy for (4) 50-200 SKU product line reviews
- Led outbound commercial strategy for all accessory product launches including photography, video, email, social and web
- Drove Marketing Recruiting efforts to bring top sales people into the marketing department through 2 events a year that led to placement of 15 new marketing team members
- Researched developing trends to stay updated with new ideas and marketing practices.
Assistant Brand Marketing Manager
Milwaukee Tool
03.2016 - 04.2017
- Led messaging, packaging, merchandising and commercialization strategy for (4) 100+ SKU product line reviews
- Led full outbound commercial strategy for all consumable accessory product launches including photography, video, email, website and social media
- Responsible for developing branding and NPD tour Strategy for Manufacturing plants in Greenwood, MS
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
Brand Marketing Coordinator
Milwaukee Tool
09.2014 - 02.2016
- Brand Project Lead for hand tool new product development in the layout, marking and storage categories; developed messaging and commercialization plans for 10 new product launches
- Project Lead for over 30 temporary hand tool and power tool merchandising displays; led them through all phases of design, sample production, testing, assembly and shipping
- Member of the Quarter Pallet process improvement project, saved $80,000 in material costs on one display
Hardware Territory Representative
Milwaukee Tool
10.2013 - 08.2014
- Managed a million dollar territory which was comprised of the accounts in the Hardware Channel for the state of Illinois
- Responsible for maintaining relationships with existing accounts as well as finding new accounts (seven new accounts)
Field Sales Representative
Techtronic Industries
01.2013 - 10.2013
- Directly responsible for Techtronic Industry’s brands (Homelite Outdoor Products, Milwaukee Electric Tool, Ridgid Power
- Tools and Ryobi Tools) and products in 6 Home Depot Stores
- Increased total sales by 11.55% in a multi-million dollar territory
Operations Intern
Speedway LLC
09.2012 - 12.2012
- Performed the duties of store manager, duties include inventory control, payroll, merchandise orders, and vendor relationships
- Executed all the in-store displays including the signage and set up according to the planogram
Recruiting Intern
Speedway LLC
06.2012 - 08.2012
- Aid in all of the tasks of the recruiting process, which are screen applications, conduct interviews, background checks and make the hire or no-hire decision for the 12 stores in the district
- Performed all of the tasks of the recruiter by myself for three weeks at the end of the summer
Intern
ESPN Madison
05.2011 - 08.2011
- Executed 15 different events for promotions and marketing including Madison Mallards games and charity events
Education
Bachelor of Business Administration Degree - Marketing, Economics
University of Wisconsin
Madison Madison, WI12.2012
Skills
- Brand Strategy
- Team Management
- Problem Solving
- MS Office
- Teamwork and Collaboration
- Critical Thinking
- Flexible and Adaptable
- Training and Development
Timeline
Senior Brand Marketing Manager
Milwaukee Tool
12.2020 - Current
Brand Marketing Manager
Milwaukee Tool
04.2018 - 12.2020
Associate Brand Marketing Manager
Milwaukee Tool
04.2017 - 04.2018
Assistant Brand Marketing Manager
Milwaukee Tool
03.2016 - 04.2017
Brand Marketing Coordinator
Milwaukee Tool
09.2014 - 02.2016
Hardware Territory Representative
Milwaukee Tool
10.2013 - 08.2014
Field Sales Representative
Techtronic Industries
01.2013 - 10.2013
Operations Intern
Speedway LLC
09.2012 - 12.2012
Recruiting Intern
Speedway LLC
06.2012 - 08.2012
Intern
ESPN Madison
05.2011 - 08.2011
Bachelor of Business Administration Degree - Marketing, Economics
University of Wisconsin
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