Tyler Leonard
St. Petersburg
Summary
Strategic media leader with over six years of experience growing omnichannel retail revenue for CPG brands. Expert in Amazon, Walmart, Instacart, and other major retail media platforms. Proven success in managing high-budget campaigns ($400K+/mo), optimizing performance, and building trusted client partnerships. Seeking to transition into a sales-facing role at an advertising technology company to drive revenue and client growth.
Overview
9
9
years of professional experience
Work History
Digital Advertising Manager
The Harvest Group
Remote
06.2024 - Current
- Manage and build digital ad campaigns across Amazon, Walmart, Instacart, Kroger, and Target RMS for CPG clients, overseeing over $400K in monthly ad spend.
- Recommend strategic media budgets, and allocate spend across platforms to optimize performance and meet client goals.
- Serve as the lead client partner, owning media planning, execution, and optimization from kickoff through results reporting.
- Develop and present Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs), providing insight on campaign performance, media strategy, and future growth opportunities.
- Collaborate with client teams to align retail media efforts with sales, and brand priorities.
Manager, Omnichannel Marketing
Utz Brands
Remote
05.2022 - 06.2024
- Executed over $4.5M in retail media spend, driving over $25M in attributed revenue in 2023 alone.
- Grew Walmart ad sales by over 200% and conversion rate by 400%; increased Instacart sales by 400% while reducing ROAS by 15%.
- Launched new retail marketplaces (Walmart, Kroger) to recapture 3P sales.
- Served as the strategic owner of retail media execution and performance reporting for Amazon, Walmart, Instacart, and more.
Manager, eCommerce
Utz Brands
06.2020 - 04.2022
- Grew eCommerce sales 50% in 2020 and 15% YoY in 2021, reaching $4M annually.
- Managed brand launches and fulfillment strategy for acquired brands across Amazon and Instacart.
- Collaborated cross-functionally to improve site experience and increase AOV.
Enterprise Strategist
Sidecar (Quartile)
Philadelphia
08.2019 - 06.2020
- Led strategy and optimization for Google Ads campaigns across large eCommerce retailers (approximately $3.5 million per month in revenue).
- Maintained client relationships, identified upsell opportunities, and presented performance insights to drive growth.
- Created training content used in onboarding new hires.
Sales Development Representative
Sidecar (Quartile)
12.2018 - 08.2019
- Led a team of 14 SDRs in the number of deals, deal close rate, and amount of annual revenue (over $200k).
- Conducted outbound prospecting, booked demos, and nurtured leads into opportunities.
Buyer/Product Manager
OmniCable
West Chester
08.2017 - 12.2018
- Oversaw procurement of 2,300+ SKUs across 12 distribution centers, while maintaining 96%+ fill rates.
- Forecasted inventory and negotiated vendor pricing to support national availability.
Account Manager
OmniCable
10.2016 - 08.2017
- Managed B2B distributor relationships across multiple territories, with a $10M+ book of business.
- Focused on account retention, product recommendations, and cross-sell opportunities.
Education
BSBA - Supply Chain Management
University of Pittsburgh
Pittsburgh, PA05.2016
Skills
- Retail media strategy
- Amazon advertising
- Instacart advertising
- Walmart advertising
- Relationship management
- Client relationship building
References
References available upon request.
Timeline
Digital Advertising Manager
The Harvest Group
06.2024 - Current
Manager, Omnichannel Marketing
Utz Brands
05.2022 - 06.2024
Manager, eCommerce
Utz Brands
06.2020 - 04.2022
Enterprise Strategist
Sidecar (Quartile)
08.2019 - 06.2020
Sales Development Representative
Sidecar (Quartile)
12.2018 - 08.2019
Buyer/Product Manager
OmniCable
08.2017 - 12.2018
Account Manager
OmniCable
10.2016 - 08.2017
BSBA - Supply Chain Management
University of Pittsburgh
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