Tyler W. Jones

Define and execute channel marketing priorities for seasonal and 365 strategic initiatives focusing on acquisition, engagement, and retention levers.

• Lead Running, Training, Women’s and Leagues and grassroots categories across the Nike App
• Develop marketing strategies and journeys, rooted in consumer insights, market trends, and data learnings
• Own “Stories” experience within the Nike App

• Lead and execute seasonal initiatives such as Air Max Month, World Cup, and NBA All-Star weekend
• Develop merchandising & linking strategies for Nike.Com on multiple channels
• Oversight of site navigation by obsessing the consumer journey driven in data
• Lead SEO taskforce by identifiying areas of opportunity

• Establish and execute digital merchandising strategies across top visited pages on Nike.com
• Delivered consumer journey for Win Reactive events such as College Football playoff, NCAAMarch Madness, and MLB All-Star game and World Series
• Intregral team member responsible for Nike.Com’s historic launch of the NFL partnership

• Managed Men's Footwear department which posted a 20% growth during my leadership.
• One of two individuals selected to work on a "Top Secret Project" with Nike icon Tinker Hatfield.
• Execution of limited edition Brand Jordan and Nike Sportswear footwear launches.
  

• Key contact and negotiating partner with top golf manufacturers and partnering golf courses.
• Managed website redesign.
• Daily responsibilities included marketing, budgeting, staffing, and all property operations.
• Executed Annual Membership program sales and events for 800+ members.