Tylor Roche
Denver,CO
Summary
Seasoned Digital Marketing & Conversion Optimization Professional with over 5 years of experience specializing in SEO, SEM, Conversion Rate Optimization (CRO), and digital revenue optimization. Proven track record in driving organic growth, optimizing digital marketing strategies, and enhancing user experience. Adept at utilizing data analytics to inform decision-making and improve marketing performance. Highly skilled in web development, email marketing, and data analysis.
Overview
4
4
years of professional experience
Work History
Head of Digital Revenue Optimization
Veriheal
01.2024 - 06.2024
- Spearheaded digital revenue optimization strategies to increase conversion rates and overall revenue
- Led the design and implementation of custom A/B tests, including developing test ideas and analyzing results
- Directed the SEO team, overseeing keyword research, content creation, and technical SEO improvements
- Managed UTM tracking and technical tracking setups to ensure accurate data collection and reporting
- Conducted in-depth data analysis using tools like PowerBI, Google Looker Studio, Google Analytics 4 & Segmetrics to uncover actionable insights
- Collaborated with IT and marketing teams on research and development projects to innovate new solutions
Conversion Rate Optimization Specialist
Veriheal
01.2023 - 01.2024
- Designed and implemented server-side and client-side A/B tests to optimize user experience and conversion rates
- Conducted comprehensive SEO audits and implemented strategies to improve site structure, content, and backlinks
- Utilized tools such as Google Analytics, Ahrefs, Segmetrics, PowerBI, and Heap for monitoring and enhancing SEO performance
- Developed and managed technical tracking systems, including the setup of custom events and goals in analytics platforms
- Created automated reporting solutions and provided internal reporting support
- Worked with paid media team to optimize and create ads and content for cannabis specific ads of all forms (billboards, radio, mall menus, & most digital forms)
Digital Marketing Coordinator
NCH Software
03.2022 - 12.2022
- Managed analytics and developed monthly reports for executive leadership
- Organized bi-monthly SEO and SEM meetings, providing insights and recommendations based on data analysis
- Managed multiple social media channels and executed content marketing strategies
- Created, edited, and scheduled email newsletters, utilizing A/B testing to optimize performance.
SEO Marketing Manager
Smart Traffic LLC
04.2020 - 03.2022
- Managed SEO, SEM & Paid Marketing for 14 client-owned sites, including Web Redesigns, Rebrandings, Ecommerce Store concept, design, develop & launch
- Produced monthly analytics reports and conducted research to stay current on SEO trends
- Created visual content for blogs and social media using design tools like Canva and Adobe.
Education
BA in Business Administration -
Flagler College
05.2020
Skills
- SEO & SEM
- A/B & Multivariate Testing
- Content Creation
- Analytics Management
- Analytics Analysis
- Email Marketing
- Social Media Management
- Communication
- Creative Problem Solving
- Strategic Mentality
- HTML
- CSS/SCSS
- JS, TS, TSX, JSX
- PHP
- Working Knowledge Python
- Working Knowledge SQL
- Web Development
- Wordpress
- Google Analytics 4, Tag Manager, Ad Manager, Ads, Looker Studio, Search Console, Business Profiles
- PowerBI
- Screaming Frog
- Ahrefs & SEMrush
- Heap Analytics
- Server-side & Client-side Dev
- API Integration & API Data
- Report Automation
- Marketing Automation Tools
- Data-driven decision-making
- Content Strategy Management
- E-commerce management
- Pay-per-click advertising
- CRM software proficiency
- Data Analytics
- Professional Empath
Timeline
Head of Digital Revenue Optimization
Veriheal
01.2024 - 06.2024
Conversion Rate Optimization Specialist
Veriheal
01.2023 - 01.2024
Digital Marketing Coordinator
NCH Software
03.2022 - 12.2022
SEO Marketing Manager
Smart Traffic LLC
04.2020 - 03.2022
BA in Business Administration -
Flagler College
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