Tyra Alsdurf
Minneapolis,MN
Summary
Associate Account Director with a hybrid background in project management, production, and account service, bringing a holistic approach to integrated marketing. I’ve led work across retail, healthcare, food, and lifestyle brands, spanning brand development, content, experiential, retail design, social, performance marketing, and PR. I often find myself onboarding and leading projects for new clients, am drawn to special projects, energized by building smarter processes, and passionate about creating team environments where people do their best work. Whether I’m deep in spreadsheets optimizing workflows or on the ground producing events in high-pressure environments, I thrive in bringing structure and momentum to complex challenges.
Overview
11
11
years of professional experience
Work History
Associate Account Director
Fame | broadhead
Minneapolis, MN
08.2021 - Current
Starting as an Account Supervisor at FAME in 2021 and then merging forces with broadhead in 2022, I have been given opportunity to touch many clients across retail/food (Best Buy, Takeya, Sunkist, Mini Melts, MyBurger), healthcare (UHC, Surest, Allina, AmplifyMD, Cricket Health), nonprofit (St. Jude Children's Research Hospital, Highland Popcorn) and B2B (KFI Engineers, Compeer Financial) leading projects spanning from brand strategy and identity development to always-on performance marketing and media. I specialize in tackling new client's "first project" with the agency and am often placed in a hybrid role between new business and account service.
Senior Account Manager
SixSpeed
St. Louis Park, MN
04.2017 - 08.2021
Oversaw integrated marketing campaigns and content development encompassing comprehensive website builds, 60-page catalogs, million-dollar photo and video shoots, and immersive experiential marketing events for prominent brands such as Polaris Off Road and Polaris Snowmobiles.
Project Manager
Wunderman Thompson
Richfield, MN
09.2015 - 04.2017
As a Project Manager on the Wunderman Marketing team for Best Buy, I managed the creative development and site population for the Best Buy Weekly Ad – both print and digital. My duties included resource management, timeline management, facilitating meetings and acting as the point-person for every-day Best Buy Merchants.
Skills
- Client relationship ownership
- Strategic problem-solving
- Contract / SOW development
- Account pipeline projections & forecasting
- Cross-functional team leadership
- Mentorship & coaching of junior staff
- Onboarding new clients
- Organic growth & upselling
- Leading presentations & pitches
Timeline
Associate Account Director
Fame | broadhead
08.2021 - Current
Senior Account Manager
SixSpeed
04.2017 - 08.2021
Project Manager
Wunderman Thompson
09.2015 - 04.2017