Tyra Holcombe
Greenville,SC
Summary
Proactive program usability engineer, with a knack for unblocking problems and building inclusive connections. Fluent in defining team processes and delivering strategic change from inception to fruition. Committed to fostering accessible environments and team-building, while leading teams through data-driven campaigns. Excellent communicator that resonates with diverse stakeholders. Technical aptitude for enterprise design and creating engaging customer experiences and community.
Overview
9
9
years of professional experience
1
1
Certificate
Work History
Broadcast Operations Engineer
Nexstar Media Group Inc.
08.2020 - Current
- Managing project timelines effectively, consistently delivering products within scheduled release dates across 10+ departments.
- Establishing strong working relationships with 26+ clients through exceptional communication skills, trust and collaboration.
- Conducting Cobalt, DNF, and Python upgrades, with emphasis on product features and functionalities.
- Mentoring 35+ Master Controllers across 3 shifts, attune to policies, leading industry standards, and 50+ workflow processes.
- Arranging development of emergency broadcast procedures, across 20+ states, ensuring compliance with FCC government regulations.
- Communicating project plans and progress to key stakeholders and project contributors across 40+ stations.
- Championing support-driven cultures within organizations, emphasizing importance of excellent customer service to overall business success.
Customer Success & Program Coordinator
Sum Bar
03.2023 - Current
- Collaborating with diverse stakeholders to define project scope, objectives, and deliverables for 25+ projects and 6,000+ patrons through onboarding and core network planning.
- Standing LGBT Chamber of Commerce, member and award recipient.
- NGLCC Community Impact Grant Recipient, by GrubHub Community Fund 2024.
- James Beard Award for “Visual Media – Short Form Film "Great Wall".
- Training internal teams on product functionalities, leading to enhanced knowledge sharing among 20+ employees and improving client interactions.
- Improving product usability with messaging solutions for tier 1 service providers, incorporating feedback into iterations with Toast Payroll, Discord, and Sling applications for 20+ highly-driven customer success strategists.
- Servicing 250-900+ people weekly, successfully driving high-performing teams , responsible for executing $5,000-10,000 in sales daily.
- Negotiating contracts with 20+ vendors, securing quality materials at competitive prices for efficient use of resources.
- Analyzing performance metrics regularly, identifying trends and making data-driven recommendations for improvements.
- Developed tracking integration for costs mitigation without compromising quality through efficient budget management and resource planning.
Brand Manager - Ecommerce and Digital Marketing
Freelance
02.2017 - 12.2022
- Optimized website conversion rates through data-driven analysis and UX design experience improvements for 12 companies.
- Optimized 16 web pages for accessibility, ensuring compliance with industry standards and improving usability for all users.
- Increased brand awareness by spearheading effective social media initiatives and influencer partnerships: Instagram, TikTok, X, Shopify.
Manager of Business Development and Sales
Gymboree Group
05.2017 - 06.2018
- Collaborated with cross-functional teams to develop 20+ innovative products and services that catered to 2,500 in person, and online customers’ needs weekly.
- Lead a collaborative team of 2 managers and 10 sales associates.
Brand Marketing Intern
Corte Ingles
01.2016 - 06.2016
- Provided website design improvements to enhance UX/UI experience and drive conversion rates for 1,000 daily client visits.
- Assisted in managing relationships with 50+ external partners, including vendors, influencers, and media contacts.
Education
Bachelor of Arts - Mass Communication
Winthrop University Honors Program
Rock Hill, SC05.2017
Bachelor of Arts - Political Science And Foreign Affairs
Winthrop University Honors Program
Rock Hill, SC05.2017
Skills
- Technical Skills:Project Management (Google), Adobe (CS), SaaS, CRM(Zendesk,JIRA) G-Suite SQL(Class), QA Test Automation, Salesforce Adaptability, ServiceNow, Azure, Data Visualization, Product Lifecycle Management
- Core Skills :Accessibility, Social Media Strategist, UX/UI, Product Management, Risk Management, Affirm SC (DEI), Client Relations, Cultural Competency, Cross-functional Team Leadership, Communication, Copy Writing, Product Vision and Strategy
Certification
- Project Management Professional- Google
- Cultural Competency - Affirm, SC
- ServiceNow, Salesforce
- SHRM
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The truth does not change according to our ability to stomach it.
Flannery O’Connor
Timeline
Customer Success & Program Coordinator
Sum Bar
03.2023 - Current
Broadcast Operations Engineer
Nexstar Media Group Inc.
08.2020 - Current
Manager of Business Development and Sales
Gymboree Group
05.2017 - 06.2018
Brand Manager - Ecommerce and Digital Marketing
Freelance
02.2017 - 12.2022
Brand Marketing Intern
Corte Ingles
01.2016 - 06.2016
Bachelor of Arts - Mass Communication
Winthrop University Honors Program
Bachelor of Arts - Political Science And Foreign Affairs
Winthrop University Honors Program
Communication
Spanish
Professional Working
Italian
Professional Working
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