Tyree Hicks
Los Angeles,USA
Summary
Strategic and hands-on marketing leader with 12+ years of experience driving growth, brand elevation, and cross-functional execution across tech, CPG, media, and multicultural platforms. Proven ability to architect and execute full-funnel strategies—combining brand storytelling with performance marketing to fuel measurable business outcomes. Adept at crafting compelling brand narratives that resonate across channels and audiences.
Overview
13
13
years of professional experience
Work History
Medical Courier
Areo Transit Logistics
08.2025 - Current
- Delivered medical supplies and human specimens promptly, ensuring compliance with safety standards.
- Managed route optimization to enhance delivery efficiency and reduce operational delays.
- Coordinated with healthcare professionals to confirm delivery schedules and requirements.
- Uphold compliance with HIPAA regulations while managing confidential patient information during deliveries.
Sales and Marketing Lead
Wrkspace.app
05.2025 - Current
- Managed CRM database, ensuring accurate tracking of leads and optimizing sales pipeline efficiency for wrkspace.app.
- Established key performance indicators (KPIs) for sales team, monitoring progress to drive accountability and results.
- Coordinated promotional events and trade shows, enhancing brand presence while generating new business leads.
- Nurtured existing client accounts with consistent follow-up communications, leading to repeat business opportunities.
Integrated Marketing Manager, Strategy
Blavity
11.2023 - 03.2025
- Created culturally resonant social content and copy across Instagram, TikTok, and Facebook for multicultural audiences.
- Developed multi-channel campaign concepts from insight to execution, including copywriting, lo-fi content creation, and community engagement.
- Developed content strategies rooted in cultural insights, driving engagement through authentic representation and cultural fluency.
- Monitored social platforms, including Twitter, Instagram, and TikTok trends to identify real-time opportunities for brand participation in cultural conversations.
- Leveraged AI tools (ChatGPT, Claude, MidJourney) for rapid copywriting iteration, social caption development, and trend-responsive content.
Senior Creative Strategist
Reddit
10.2020 - 01.2023
- Spearheaded strategic planning and execution of integrated marketing campaigns for global brands including Coinbase, Fidelity, TikTok and PepsiCo, contributing to a record year in ad sales.
- Built and executed full-funnel campaign strategies—aligning brand storytelling with data-backed performance goals.
- Collaborated with cross-functional teams including Product, Design, and Sales to optimize creative across awareness, acquisition, and retention touchpoints.
- Pioneered brand narratives and storytelling frameworks that elevated Reddit's B2B brand among advertisers.
Senior Copywriter / Associate Creative Director
Razorfish
06.2019 - 11.2020
- Led copywriting for Samsung's integrated campaigns: product launch copy, social content, video scripts, landing pages, and influencer briefs.
- Owned messaging strategy and copy across integrated campaigns—balancing brand tone with performance objectives.
- Worked closely with project management and design teams to deliver high-quality assets on time and on brand.
Hybrid Performance Copywriter
Honey
05.2018 - 06.2019
- Developed compelling copy for digital marketing campaigns, enhancing audience engagement and brand visibility.
- Collaborated with design teams to create cohesive content strategies across multiple platforms.
- Improved lead generation with A/B testing and creative optimization for digital ads.
- Developed creative assets such as infographics, blog posts, videos, and more to enhance overall content strategy effectiveness.
Community Manager / Copywriter
Dollar Shave Club
10.2012 - 02.2018
- One of the founding voices behind DSC's irreverent, viral brand tone - wrote social content, product copy, and customer communications that defined a generation of DTC brands.
- Created daily social content and managed community engagement across platforms, responding to customers in-brand voice.
- Wrote video scripts, product packaging copy, email campaigns, and ghostwrote founder communications for media and social.
- Collaborated with analytics team to identify trending topics and optimize content performance.
Education
Certificate - Advertising
The Bookshop School For Ads
Santa Monica, CA01.2016
Bachelor of Science - Business Administration
California State University, Northridge
Northridge, CA01.2003
Skills
- Social Copywriting & Content Creation
- Brand Voice Development & Guidelines
- Community Management & Engagement
- Trend Spotting & Cultural Translation
- Video Scripting & Social Video Content
- Mobile Content Creation (Instagram/TikTok)
- Content Management
- Full-Funnel Marketing (Acquisition to Retention)
- Narrative Development
- Paid Media & Performance Marketing
- Agency & Vendor Management
- Program Management
- Strategic Brief Writing & Project Planning
- KPI Tracking & Performance Analysis
Timeline
Medical Courier
Areo Transit Logistics
08.2025 - Current
Sales and Marketing Lead
Wrkspace.app
05.2025 - Current
Integrated Marketing Manager, Strategy
Blavity
11.2023 - 03.2025
Senior Creative Strategist
Reddit
10.2020 - 01.2023
Senior Copywriter / Associate Creative Director
Razorfish
06.2019 - 11.2020
Hybrid Performance Copywriter
Honey
05.2018 - 06.2019
Community Manager / Copywriter
Dollar Shave Club
10.2012 - 02.2018
Bachelor of Science - Business Administration
California State University, Northridge
Certificate - Advertising
The Bookshop School For Ads