Tytus Simmons
Flatbush,New York
Summary
Dynamic Digital Marketing Director with over 5 years of experience driving audience growth, engagement, and revenue for renowned global music and entertainment brands. Proven ability to lead cross-functional teams in developing innovative, data-driven campaigns that elevate artist visibility and enhance brand equity. Expertise in transforming cultural moments into impactful business outcomes while leveraging strategic partnerships to maximize reach and influence. Committed to achieving success through creativity, analytics, and a deep understanding of industry trends.
Overview
6
6
years of professional experience
Work History
Digital Marketing Director
Ikonic Global
09.2024 - Current
- Designed and executed global digital marketing strategies for a roster of 10 international artists, delivering multi-platform campaigns across social, paid, and owned media that resulted in 5% - 25% engagement across platforms
- Directed a team of digital marketers, overseeing campaign planning, creative development, and performance optimization to align with global release schedules.
- Grew company presence across YouTube, TikTok, and Instagram, driving 30% increases in engagement and conversions.
- Implemented advanced analytics frameworks, turning performance insights into actionable strategy shifts that maximized ROI.
- Championed adoption of emerging digital tools and trends, positioning the company as an innovator in international music marketing.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Digital Marketing Coordinator
300 Entertainment
01.2022 - 09.2024
- Partnered on global release campaigns for marquee artists including Megan Thee Stallion, Mary J. Blige, and Tee Grizzley, coordinating cross-market promotional strategies that boosted audience engagement and sales performance.
- Played a key role in Tee Grizzley's digital campaign that helped drive his first Gold-certified record, surpassing 500,000 units sold.
- Supported the digital rollout for Megan Thee Stallion's single 'Hiss,' contributing to a record-breaking campaign that propelled the song to debut at #1 on the Billboard Hot 100, marking her first solo chart-topper and amplifying viral engagement across major platforms.
- Led digital activations for Megan Thee Stallion's cross-cultural release 'Mamushi' (feat. Yuki Chiba), which became an international viral hit and the first song with Japanese lyrics to chart on the Billboard Hot 100 since 1963. The track peaked at #36, reached #1 on Billboard's World Digital Song Sales, and trended globally through influencer-led dance challenges and fan-driven UGC content.
- Developed content calendars and campaign roadmaps to streamline execution across multiple international releases.
- Collaborated with internal and external stakeholders (creative, A&R, digital agencies) to deliver assets on time and at scale.
- Produced weekly performance reports on KPIs and ROI, informing senior leadership decisions on budget allocation and audience targeting.
- Supported the development of strategies that enhanced artist visibility across international streaming platforms and social channels.
Digital Marketing Manager
740 Project
01.2020 - 12.2021
- Directed multi-channel campaigns for major label clients including Motown, UMG, Epic Records, and artists such as Lil Baby, Usher, City Girls, and Migos, ensuring brand consistency across international markets.
- Led creative strategy sessions to conceptualize activations blending digital, experiential, and global brand partnerships.
- Oversaw analytics reporting, presenting campaign insights and performance metrics to label executives and cross-regional partners.
- Guided social strategy for entertainment and non-music clients including A&E TV (60 Days In) and Genentech, demonstrating versatility across industries.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Education
Cerritos College
Norwalk, California, CASkills
- Customer segmentation
- Marketing automation
- Data-driven decision making
- Agile project management
- User experience optimization
- Multichannel marketing
Timeline
Digital Marketing Director
Ikonic Global
09.2024 - Current
Digital Marketing Coordinator
300 Entertainment
01.2022 - 09.2024
Digital Marketing Manager
740 Project
01.2020 - 12.2021
Cerritos College