UCHENNA DOMORJI
Wylie,TX
Summary
Proven Ad Quality Rater at Skyes, adept in statistical modeling and demonstrating exceptional content analysis skills. Leveraged marketing analytics and SEO optimization to enhance online advertising effectiveness, driving actionable insights that informed strategic decisions. Collaborated effectively across teams, significantly improving ad evaluation processes and user experience.
Overview
5
5
years of professional experience
Work History
Ad Quality Rater
Skyes
03.2020 - Current
- Interpreted research data and formulated reports to make recommendations and implement best practices.
- Cultivated insights through past and current projects to activate trend insights.
- Drove growth by delivering actionable insights across clients, prospects, and competitors.
- Organized and analyzed market-related information from internal and external sources.
- Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Generated reports to support development and implementation of marketing plans.
- Tracked key metrics and developed spreadsheets and data models.
- Established and managed relationships with external data providers and research vendors.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Tracked key performance indicators to measure success of campaigns.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
Education
BBA - Management
Texas Tech University
Lubbock, TX12-2020
Skills
- Social media awareness
- Feedback receptiveness
- Content analysis
- User experience focus
- Ad evaluation expertise
- Online advertising insight
- SWOT analysis
- Statistical modeling
- Data collection
- SEO Optimization
- Google Analytics
- Marketing analytics
Languages
English
Native or Bilingual
Timeline
Ad Quality Rater
Skyes
03.2020 - Current
BBA - Management
Texas Tech University
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