Summary
Overview
Work History
Education
Skills
Certification
Awards
Accomplishments
Languages
References
Timeline
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Udita Bhattacharya

Udita Bhattacharya

Palo Alto,CA

Summary

Dynamic marketing leader with a proven track record at AWS, driving revenue growth through innovative demand generation and global campaign strategies. Expert in B2B marketing and cross-functional team leadership, I achieved a 120% increase in pipeline and fostered strong partner engagement, leveraging data-driven insights to optimize customer acquisition and retention.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Global Partner Marketing Lead,

Amazon Web Services (AWS),
Palo Alto, USA
09.2024 - Current
  • Led global co-marketing campaigns for AWS's top-tier Security and AI partners, driving awareness and pipeline growth across North America, EMEA, and APJ.
  • Developed and executed integrated campaigns that aligned with product launches and regional priorities, scaling customer acquisition across diverse markets.
  • Launched innovative demand generation formats, including “virtual innovation tours” and AI + Security deep-dive series, resulting in net-new customer acquisition in key verticals like FSI and Healthcare.
  • Streamlined campaign execution with centralized playbooks and dashboards, enabling regional teams to launch campaigns swiftly and consistently.
  • Managed $8M influenced pipeline through strategic joint campaigns, driving a 4.5x increase in marketing-qualified leads (MQLs).
  • Optimized Marketing Development Funds (MDF), achieving a 25% increase in MDF ROI by aligning with field sales priorities and partner ecosystems.
  • AWS is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. Website: https://aws.amazon.com/
  • Drove a 4.5x increase in MQLs and $8M in influenced pipeline through strategic demand generation motions.
  • Increased partner engagement by 20%, resulting in deeper strategic alliances and enhanced collaboration with top-tier global partners.

Global Channel Enablement Leader,

Amazon Web Services (AWS)
Sunnyvale, USA
09.2022 - 09.2024
  • At AWS, I led strategic partner enablement initiatives focused on scaling knowledge, readiness, and execution across global systems integrators (SIs), and ISVs.
  • I designed and launched the first comprehensive enablement program for partners, aligning with key product and solution launches to accelerate cloud adoption and revenue growth.
  • I spearheaded and executed high-impact roadshows across regions to upskill partner sellers and technical teams, resulting in a 40% increase in partner-driven opportunities within the first two quarters.
  • These programs empowered field teams with repeatable assets, messaging frameworks, and certification paths aligned with AWS best practices.
  • AWS is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. Website: https://aws.amazon.com/
  • Drafted and launched the first global partner enablement program to support new solution offerings, reaching over 500+ partner sellers in the first 90 days.
  • Led enablement roadshows for top-tier SIs and partners, increasing solution attach and deepening alignment on AWS GTM plays.
  • Developed sales playbooks, pitch decks, discovery and qualification guides tailored to partner-led conversations and use cases.
  • Drove deployment and adoption of AWS enablement platforms to centralize partner access to content, tools, and training.

Sr. Global ISV Marketing Lead, AWS Marketplace,

Amazon Web Services (AWS)
Sunnyvale, USA
05.2021 - 08.2022
  • Company Overview: AWS is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. Website: https://aws.amazon.com/
  • Spearheaded demand generation and GTM strategies for AWS Marketplace, resulting in 120% growth in pipeline and 110% YoY increase in bookings.
  • Developed and implemented an award-winning self-serve GTM portal, enhancing partner engagement and adoption.
  • Created and executed ABM strategies that improved lead scoring and qualification, boosting conversion rates by 25%.
  • AWS is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. Website: https://aws.amazon.com/
  • Generated $25M+ in partner-driven pipeline by delivering personalized, data-driven demand programs.
  • Launched a partner enablement program that resulted in a 35% improvement in lead-to-opportunity conversion rates.

Global Small Business Marketing Lead |

Cisco Systems
San Jose, USA
11.2018 - 05.2021
  • Company Overview: Cisco Systems is a multinational technology conglomerate that designs, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. Website: https://www.cisco.com/
  • Led global demand generation and GTM strategies, achieving a 15% increase in partner engagement and contributing to a $15M pipeline in one quarter.
  • Developed and launched Cisco’s Virtual Partner Small Business Summit, securing 2,000+ attendees and earning the Cisco Marketing Excellence Award.
  • Cisco Systems is a multinational technology conglomerate that designs, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. Website: https://www.cisco.com/
  • Increased website traffic by 250% and generated 2,500 MQLs per month through targeted marketing initiatives.
  • Boosted lead conversion rates by 22%, shortening sales cycles by 25%.

Head of Channel Marketing Enablement & GTM

Cisco Systems
San Jose, USA
08.2015 - 11.2018
  • Company Overview: Cisco Systems is a multinational technology conglomerate that designs, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. Website: https://www.cisco.com/
  • Directed channel enablement strategies for global ISV & GSI partners, leading to a 20% YoY increase in partner-driven revenue.
  • Launched integrated GTM campaigns across multiple regions, achieving a 30% increase in regional sales.
  • Cisco Systems is a multinational technology conglomerate that designs, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. Website: https://www.cisco.com/
  • Improved lead-to-opportunity conversion by 35%, leading to a 20% increase in regional revenue.
  • Led cross-functional collaboration that accelerated campaign execution and improved operational efficiency.

Education

M.S. - Journalism & Mass Communication Management

San Jose State University
San Jose, CA

B.S. - Integrated Marketing, Statistics & Economics

Hogeschool van Utrecht
Utrecht, The Netherlands

Skills

  • Global Campaign Strategy & Execution
  • Revenue Marketing & Demand Generation
  • Lead Nurturing & Funnel Optimization
  • B2B & SaaS Marketing Strategy
  • Cross-Functional Team Leadership
  • Marketing Automation (Marketo, Salesforce)
  • Account-Based Marketing (ABM)
  • Sales & Marketing Alignment
  • Data-Driven Insights & Reporting
  • Customer Acquisition & Retention
  • Campaign Measurement & Attribution
  • Digital Marketing & Programmatic Advertising

Certification

Licenses & certifications

  • Amazon Web Services (AWS)Amazon Web Services (AWS)Issued Mar 2024Issued Mar 2024AWS Partner: Generative AI Essentials (Business)AWS Partner: Generative AI Essentials (Business)
  • Leadership Development Program – AWS

Awards

  • 2024 Women of the Channel recipient
  • Featured on multiple podcasts as a top voice in Marketing and Enablement
  • AWSome Awards recipient for creativity, leadership, and breakthrough success in marketing.

Accomplishments

  • 2024 Women of the Channel recipient
  • Featured on multiple podcasts as a top voice in Marketing and Enablement
  • AWSome Awards recipient for creativity, leadership, and breakthrough success in marketing.

Languages

English
Native/ Bilingual
Hindi
Native/ Bilingual
Dutch
Full Professional
Bengali
Full Professional

References

References available upon request.

Timeline

Global Partner Marketing Lead,

Amazon Web Services (AWS),
09.2024 - Current

Global Channel Enablement Leader,

Amazon Web Services (AWS)
09.2022 - 09.2024

Sr. Global ISV Marketing Lead, AWS Marketplace,

Amazon Web Services (AWS)
05.2021 - 08.2022

Global Small Business Marketing Lead |

Cisco Systems
11.2018 - 05.2021

Head of Channel Marketing Enablement & GTM

Cisco Systems
08.2015 - 11.2018

M.S. - Journalism & Mass Communication Management

San Jose State University

B.S. - Integrated Marketing, Statistics & Economics

Hogeschool van Utrecht

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Udita Bhattacharya