Uladzimir Varanetsky

Wine, spirits and vape distributor.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, web and social media.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Developed spirits Private Labels.
• Coordinated pricing policy to reach sales targets along with revenue objectives.
• Digitalized marketing processes and B2B sales.
• Developed new business branch - vape (disposables and POD systems).

Volkswagen Dealer

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Negotiated advertising and commercial sponsorship contracts to save company money.
• Developed and implemented Loyalty Program to boost retention and stimulate transaction revenue growth.

Volkswagen Importer in Belarus

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Prepared and administered annual budget of $300,000.
• Organized and delivered training sessions for new product content and technological advancements.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Mentored local personnel on best practices and protocols to maximize productivity.