Ulyana Kim

• Managing overall sales and marketing activities that include market research, sales presentations, analysis of sales & marketing trends, and promotional events.
• Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
• Oversee all campaigns across various channels to ensure maximum lead generation and efficiency.
• Oversee all analytics of current Marketing/Social Media/PR Campaigns and propose & implement improvements.
• Content Management: Collaborate with Managing Directors and key Real Estate Brokers to manage content of new projects and campaigns and provide relevant information to Graphic Designer to ensure content can be translated into required “flow”.
• Attend property events and exhibitions to increase PR and exposure of MNA Properties to potential investors and developers.
  Continuously stay up to date to with rules and regulations of RERA and Dubai Land Department.

• Developed space planning concepts, color palette selections and textile presentations.
• Programmed space requirements from schematic design to construction document phase and installation.
• Designed floor plans, elevations, 3D perspective views and material boards for review and presentation.
• Participated in furniture selection and documentation of specifications.

Budget management & control

- Control marketing budget spending.

- Preparation of reports on a regular basis on Financial status for internal & HQ needs. Close cooperation with the Finance Department.

- Budget spending efficiency analysis and improvement.

Marketing Sub-division planning & processes support

-Coordination of presentations materials preparation.

- Control over accounts receivables, accruals.

- Internal approval process control and follow-up.

Advertising activities support

- Support and coordination of Marketing communication projects (ATL, Creative, Production).

- Support in development & adaptation of creative materials.

Outbound travel services for B2B. Managing destination promotions.

Responsible for Marketing and PR, Social Media, Event Management, Exhibitions, Loyalty program, Cross promotion activities. Cooperation with intrernational tourism boards.

• Marketing: Preparing annual marketing budget and calendar on certain destination and/or hotel and timely execution of marketing campaigns and events.
• Event Management: Roadshows, conferences and exhibitions
• PR: Media/ press tours

Achievements: dynamics of the growth rate by the sales volume of 20-25% annually due to various marketing campaigns. Expanding the range of destinations by acquiring new partners.

• Business planning: Planning and implementing product range, media plan, and exhibition/ roadshows/ press tour plans for entire year.

• Marketing: Preparing annual marketing budget and calendar on certain destination and/or hotel and timely execution of marketing campaigns and events. Taking care of Social Media, and Loyalty Program. Developing & launching BTL & ATL activities for the brand.

• Brand strategy: Successfully conceptualized, planned and executed the new brand building, and promotional activities. Rebranding, correspondence with brand guidelines.

• Operations: Timely placement and replenishment of Marketing collaterals. Slashed payroll/benefits administration costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.

• Cross promotion activities: Strategic tie up with top Banks and Government tourism institutes in the Middle East and Asia for cross promotion activities and brand promotion and expediting sales.

• Event Management: Roadshows, presentations and exhibitions organizations

• Internal communications: Supporting and stimulation sales process for the agents. Includes email marketing, organizing competitions for the agents in order to stimulate their sales plan. Cooperation with sales department

• Reporting to Marketing and General Director

Developing a jewelry line sheet/ lookbook for collection, pricing. Marketing, Retail Sales, CRM and Social Media. Successfully looked after initiatives that involved:

• Branding and developing a new product
• Designing handcrafted jewelry. Keeping up with the suppliers for needed materials
• Negotiated contracts for sales campaigns with concept stores
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.

Local fashion retail company concentrated on sales in Pacific region to hotel industry. Officer to sales and marketing activities and customer support.

• Managing supplies for the new collection from foreign countries/ Assistance in the process of production of the new collection (technical and color cards, materials/textile control, samples production control and administrative support)
• Support in the preparation of documents/presentations/ commercial offers in English and Russian from Italian language
  

Attend buying appointments, photographing and detailing the products. Make complete order sheets during buying appointments, make recap per categories. Assistance to buyers during sales campaign in Florence (IT)

Buying office for Saks Fifth Avenue USA and Kazakhstan, and Hudson’s Bay Company. Responsibilities: scheduling seasonal buying appointments, plan seasonal trips for the team. Attend buying appointments, photographing and detailing the products. Make complete order sheets during buying appointments, make recap per categories.

• Market research, back office, updating database, archive, compliance of commercial documents
• Visiting major showrooms in Milan and Fashion Week's when needed

Founded in 1976 by 18 large German freight forwarders. Operating in more than 40 countries.

• Conducting market research, evaluating market penetration possibilities
• Corporate website editing (news, adding new services, and etc.)
  In charge of supplier’s agreements and marketing materials, coordination with advertising agencies as well as with printing agencies
• Reporting to Commercial and General Director