Dynamic and Visionary AI-Driven Leader | Leading Purpose-Driven, Impactful Campaigns | Global Brand Strategy | AI-Powered Innovation | Transformational Storytelling
A visionary and results-driven Vice President of Global Marketing & Creative Director with over 17 years of transformative experience leading brand strategy, creative direction, and cross-functional teams for some of the world's most iconic brands. My expertise lies in blending bold, innovative creative vision with AI-driven insights and cutting-edge technology to craft compelling, customer-centric narratives that elevate brand equity, drive market growth, and inspire action.
I have a proven track record of developing and executing award-winning global campaigns, managing multi-channel marketing strategies, and building high-performance teams that consistently exceed expectations. As an AI-powered creative leader, I harness the latest advancements in automation and data intelligence to enhance efficiency, streamline workflows, and push the boundaries of storytelling at scale.
Passionate about fostering a culture of creativity, collaboration, and excellence, I thrive in dynamic environments where strategic thinking meets AI-infused creative execution, ensuring brands resonate on a global scale while remaining locally relevant. Ready to leverage my unique blend of leadership, creative prowess, and technological foresight to propel your brand to new heights. Let's create the next generation of breakthrough marketing and creative excellence-powered by innovation, fueled by storytelling.
Overview
22
22
years of professional experience
Work History
Vice President Creative & Promotions
INSP / IMAGICOMM ENTERTAINMENT
Charlotte, NC
03.2023 - 10.2024
AI-Enhanced Creative Vision and Strategy - Led the development and execution of a unified global creative strategy across all channels and markets, integrating AI-driven insights to optimize storytelling, personalization, and engagement
Global Brand Strategy Architect: Orchestrated transformative, multichannel campaigns, elevating brand visibility and market positioning across digital, social, experiential, and CRM platforms
Strategic Cross-Functional Leadership: Collaborated closely with C-suite leaders and cross-functional teams to align creative efforts with broader business strategies, achieving cohesive and impactful campaigns
AI-Powered End-to-End Creative Execution - Directed holistic creative processes from ideation through execution, integrating AI-enhanced content generation and automation tools to ensure efficiency, scalability, and brand consistency while exceeding performance metrics
End-to-End Creative Execution: Directed holistic creative processes from ideation through execution, ensuring alignment with core brand values and exceeding performance metrics
Elevates Brand Identity through High-Impact Campaigns: Leads transformative marketing initiatives that amplify brand visibility, create meaningful customer connections, and position the company as an industry leader
Managed relationships with external agencies to forecast demand, ensure timely content delivery, and achieve cost-effective production outcomes
Talent Development & Empowerment: Built and mentored high-performing teams, cultivating a culture of innovation, accountability, and collaboration
Championed continuous improvement initiatives, identifying and implementing new systems and processes to enhance content production efficiency and streamline operations
Shaped Media Journeys: Architected multi-channel brand strategies that align with core values while resonating with audiences across digital, social, video, experiential, and CRM platforms
Strategic Partnerships & Engagement: Cultivated key partnerships with top creators and media outlets, ensuring a steady pipeline of impactful, informed content
Metrics-Driven Innovation: Drove engagement strategies based on insights, ensuring content maximized its potential across multiple platforms, including social media, digital, and events
Global Creative Director
Velocity Global
Denver, Colorado
01.2022 - 01.2023
Visionary Leadership: Led the global creative strategy, translating the company's strategic vision into high-value brand assets that drove significant growth and market impact
Cross-Functional Alignment: Coordinated with internal teams and external agencies to execute creative campaigns that resonated across multiple touchpoints, ensuring seamless brand cohesion
Digital Transformation: Championed the development of next-gen digital content, leading the company into innovative creative territories to elevate its brand presence on global platforms
Drive Global Creative Innovation: Continuously seek out and implement cutting-edge creative strategies, tools, and technologies to keep Velocity Global at the forefront of digital content creation and marketing
Lead Multinational Creative Collaborations: Foster and manage cross-border collaborations with regional teams, ensuring creative campaigns are adaptable, impactful, and aligned with the brand's global vision while catering to local market nuances
Optimize Creative Performance Metrics: Develop and implement comprehensive performance tracking systems to measure the success of creative campaigns, providing actionable insights to enhance content effectiveness and drive ROI across all global markets
Co Founder/Executive Creative Director
U Vision
Denver, Colorado
11.2016 - 12.2021
360 Communication Architect: Designed and executed comprehensive global marketing strategies, driving transformative growth and solidifying brand identities across digital and traditional media channels
Data-Informed Creativity: Leveraged advanced analytics and consumer insights to create targeted, data-driven strategies that informed creative decision-making and led to increased customer engagement
Brand Identity Evolution: Defined and evolved brand messaging, ensuring consistency and resonance with audiences while maintaining flexibility for market-specific execution
Creative Director
STARZ Entertainment Group / Lionsgate
Santa Monica, California
02.2003 - 11.2016
Creative Strategy Leadership: Directed global marketing strategies for Starz's flagship properties, including the international launch of Power, driving critical and audience acclaim
Award-Winning Campaigns: Led the conceptualization and execution of high-impact creative campaigns, including motion graphics, trailers, and digital content, enhancing brand awareness and driving consumer action
Global Brand Transformation: Played a pivotal role in the launch and evolution of Starz, transforming the brand into a globally recognized entertainment powerhouse, contributing to the company's $4 billion acquisition by Lionsgate
Shape and Direct Brand Messaging for Key Content: Lead the development and execution of compelling brand messaging for flagship Starz Original Series, ensuring the tone, visual identity, and narrative align with the brand's strategic goals while appealing to target audiences
Lead Audience Engagement Initiatives: Oversee the creation and implementation of audience engagement strategies, leveraging social media, digital platforms, and influencer partnerships to amplify Starz's original content and foster deeper connections with viewers
Mentor and Develop Creative Talent: Provide leadership and mentorship to junior creatives, fostering a culture of creativity, collaboration, and continuous growth
Guide the next generation of creative talent within the Starz organization to build a strong, innovative creative team
Innovation distinguishes between a leader and a follower.
Steve Jobs
Work Preference
Work Type
Full TimeContract Work
Work Location
On-SiteRemote
Important To Me
Work-life balanceCompany CultureHealthcare benefitsTeam Building / Company Retreats401k matchCareer advancementPersonal development programsWork from home option
Timeline
Vice President Creative & Promotions
INSP / IMAGICOMM ENTERTAINMENT
03.2023 - 10.2024
Global Creative Director
Velocity Global
01.2022 - 01.2023
Co Founder/Executive Creative Director
U Vision
11.2016 - 12.2021
Creative Director
STARZ Entertainment Group / Lionsgate
02.2003 - 11.2016
Executive Leadership Program -
Daniels College of Business
Global Business -
E. Anderson Graduate School of Management UCLA
Communications - BS Program
McNeese State University
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