Undram Nyamdavaa
Lancaster,PA
Summary
Social media strategist specializing in trend-driven content, viral marketing, and real-time engagement. Proven success increasing engagement by 30% at Franklin & Marshall College through high-impact campaigns and community-focused storytelling. Expert in TikTok, Instagram, and emerging platforms, leveraging cultural trends, meme content, and influencer collaborations to drive brand visibility. Skilled in analytics, content strategy, and audience growth, with a track record of executing social-first campaigns that spark conversation and brand loyalty. Passionate about shaping digital narratives that resonate with Gen Z and Millennial audiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Teacher's Assistant
Elementary German II, Franklin & Marshall College
01.2025 - 05.2025
- Assisted in teaching German language fundamentals, leading discussion sessions and one-on-one tutoring.
- Developed interactive exercises to improve student comprehension and engagement.
- Strengthened public speaking, mentoring, and instructional skills through hands-on teaching
Event & Social Media Coordinator
Franklin & Marshall College – Ben's Underground
02.2024 - 05.2025
- Manage and develop TikTok & Instagram content strategy, increasing engagement by 30%.
- Oversee promotional campaigns, leveraging social media trends to drive attendance at events.
- Create viral short-form videos and graphics, optimizing content for maximum reach.
- Collaborate with campus organizations to execute highly engaging digital & live event
Intern
Youth Advisory Panel Intern
06.2024 - 08.2024
- Assisted in the execution of social media campaigns to drive youth engagement and awareness.
- Created content for Facebook, Instagram, and Twitter, increasing digital reach.
- Collaborated with UN representatives and local youth leaders to promote community initiatives.
- Tracked campaign analytics to assess engagement and optimize content strategy.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Social Media Coordinator
Franklin & Marshall Equestrian Sports Club
10.2022 - 05.2024
- Revived a dormant sports team , transforming it from an unknown club to a recognized presence on campus .
- Grew membership from 3 riders to 15+ active members through strategic social media and event marketing.
- Managed Instagram strategy , increasing engagement by 65 % and broadening audience reach.
- Developed brand-aligned social media campaigns that boosted membership sign-ups & event attendance .
- Produced behind-the-scenes & competition-focused content , building an engaged online community.
- Collaborated with photographers and videographers to create high-quality, social-first multimedia assets .
Intern
Tomujin Academy
05.2021 - 08.2021
- Developed and executed Instagram & Facebook content strategies, leading to a 25% engagement increase.
- Created high-performing content (graphics, short-form videos) that aligned with brand storytelling.
- Managed real-time community engagement, responding to comments and DMs to boost audience interaction.
- Tracked performance analytics, adjusting content strategies based on insights.
Founder & Social Media Manager
Mongolian Animal Welfare Organization (MAWO)
03.2016 - 06.2021
- Launched and led one of Mongolia's first student-led animal welfare organizations with 40+ members.
- Developed and executed viral social media campaigns, raising $3,000+ in donations.
- Created educational social posts, increasing community engagement by 50% over a year.
- Partnered with veterinarians, shelters, and local businesses to facilitate rescue and rehousing of 233+ animals.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Education
Bachelor of Arts - Bachelor of Arts, Government Minor in German
Franklin And Marshall College
Lancaster, PA05-2025
Skills
- Social Media Strategy and Content Creation – TikTok, Instagram, Facebook, Twitter
- Trendspotting and Viral Marketing – Pop Culture, Meme Content, Real-Time Engagement
- Influencer Partnerships and Community Engagement – Vetting, Outreach, Campaign Execution
- Content Production – Copywriting, Video Editing (CapCut, Adobe Premiere, Canva)
- Analytics and Performance Tracking – Sprout Social, Meta Insights, Google Analytics
- Project and Budget Management – Scheduling, Asset Coordination, Campaign Planning
- Audience Growth Strategies – Community Engagement, UGC, Social Listening
- Paid Social and Advertising – Facebook Ads, TikTok Ads
Certification
Meta Social Media Marketing Professional Certificate – Coursera
Languages
English
Native or Bilingual
Mongolian
Native or Bilingual
German
Limited Working
Russian
Elementary
Timeline
Teacher's Assistant
Elementary German II, Franklin & Marshall College
01.2025 - 05.2025
Intern
Youth Advisory Panel Intern
06.2024 - 08.2024
Event & Social Media Coordinator
Franklin & Marshall College – Ben's Underground
02.2024 - 05.2025
Social Media Coordinator
Franklin & Marshall Equestrian Sports Club
10.2022 - 05.2024
Intern
Tomujin Academy
05.2021 - 08.2021
Founder & Social Media Manager
Mongolian Animal Welfare Organization (MAWO)
03.2016 - 06.2021
Bachelor of Arts - Bachelor of Arts, Government Minor in German
Franklin And Marshall College
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