Uniqua J. Williams
Public Relations Professional
Houston,TX
Summary
Enthusiastic public relations professional embarking on career-building journey in public relations field. Recently completed master's degree in public relations and mass communications. Highly adept in authoring press releases, publication and marketing materials, as well as gaining favorable media coverage. Motivated to learn, grow and excel in public relations.
Overview
6
6
years of post-secondary education
7
7
years of professional experience
Work History
Pierpont Communications – Public Relations Intern
Pierpont Communications
Houston, TX
08.2020 - Current
- Conduct professional social media messaging through content development, follower engagement, trend analysis and by leveraging competitor research.
- Draft material detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Secure media coverage for clients, company and specific campaigns.
- Effectively draft press releases, media pitches, interview prep materials and other media materials with an understanding of client goals and targeted media outlets/contacts.
- Actively conduct background research, compiling, and analyzing media coverage and news trends.
- Efficiently build media lists and engage with media.
- Develop creative content for Pierpont and client's social media and website pages.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Proofread and edited materials prepared by team members to check and correct spelling, grammar and style.
Social Media Marketing Specialist
Womack Development & Investment Realtors – Social Media Admin
Houston, TX
01.2020 - 04.2020
- Successfully posted listings to social media and company website to generate leads.
- Effectively created weekly ads for publications using photoshop for Houston Forward Times.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Engaged online audiences and monitored social channels to respond to inquiries and comments timely and knowledgeably.
Content Writer
Vijay Computer Academy
Houston, TX
08.2019 - 12.2020
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote advertising material for use by publication, broadcast or internet media to promote VCA.
- Assisted in the creation of signage, mock-ups, email campaigns, and social media content.
Communications and Administrative Assistant
Signature Smiles Dental
Houston, TX
05.2019 - 08.2019
- Drafted agendas, documents, policies, and procedures for all Signature Smiles offices.
- Created organic content across all Signature Smiles social media platforms to drive engagement and increase awareness.
- Drafted a new vision statement, mission statement, and core values for the company's website and performed regular updates.
- Skillfully composed email communications on behalf of the CEO and senior team members.
Media and Communications Intern
Texas A&M Energy Institute
College Station, TX
07.2018 - 05.2019
- Effectively researched and communicated with members of the Clean Energy Smart Manufacturing Innovation Institute to analyze their progress in driving sustainable development.
- Regularly produced well-organized news articles, profiles, and newsletters for publication on the Energy Institute’s website.
- Actively managed the Energy Institute’s multiple social media accounts.
- Developed strong professional relationships by interacting and communicating effectively with wide variety of colleagues and external contacts.
Editorial Intern
Insite Magazine
College Station, TX
05.2018 - 08.2021
- Efficiently assisted in revising and editing co-worker’s articles, blogs and social media posts.
- Secured interviews with high-level sources for article and story publications online and in print.
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards.
- Developed content such as blogs, promotional materials, and story advertisements for social media.
Marketing Intern
Apache Corporation
Houston, TX
08.2014 - 05.2015
- Effectively completed daily credit reports for the marketing department.
- Provided price fixings for the daily prices of oil and natural gas.
- Provided administrative support to senior staff including creating proposals and organizing documentation.
Education
Master of Arts - Public Relations
University of Houston
Houston, TX 08.2019 - 05.2021
Bachelor of Arts - Journalism
Texas A&M University
College Station, TX 08.2015 - 05.2019
Skills
AP Stylebook expert
Pitching
Keen eye for detail
Social media posts
Analytical skills
Self-motivated professional
Adaptability
Information gathering and analysis
Written Communication
Detail-oriented
Timeline
Pierpont Communications – Public Relations Intern
Pierpont Communications
08.2020 - Current
Social Media Marketing Specialist
Womack Development & Investment Realtors – Social Media Admin
01.2020 - 04.2020
Content Writer
Vijay Computer Academy
08.2019 - 12.2020
Master of Arts - Public Relations
University of Houston
08.2019 - 05.2021
Communications and Administrative Assistant
Signature Smiles Dental
05.2019 - 08.2019
Media and Communications Intern
Texas A&M Energy Institute
07.2018 - 05.2019
Editorial Intern
Insite Magazine
05.2018 - 08.2021
Bachelor of Arts - Journalism
Texas A&M University
08.2015 - 05.2019
Marketing Intern
Apache Corporation
08.2014 - 05.2015