Unisa Asokan
Atlanta,GA
Summary
I'm a curious Information Scientist and content enthusiast with extensive experience and years of service-oriented leadership. I'm best when collaborating with stakeholders and working toward shared goals.
Overview
28
28
years of professional experience
Work History
Senior UX Content Designer
The Home Depot
08.2022 - Current
- Provide a holistic content POV for the most complex problem spaces on homedepot.com
- Co-founded the Accessibility Guild and am SME for alt-text, readability and copy standards
- Owner of The Home Depot online copy style guide
- Plan roadmaps for content quality improvements
- Designed a content model for a complicated new web initiative, making it easier for designers, engineers, and product managers to build
- Defined and implemented journey management practices while serving on the TheyDo governance team, collaborating on consume personas, atlases, and taxonomy.
- Lead Research Operations for a team of 10 UX researchers.
Senior Editor, Content Program
The Home Depot
02.2020 - 07.2022
- Worked closely with cross-functional partners to improve the performance and quality of how-to content on homedepot.com - a collection of 3000+ articles.
- Established and implemented global content standards and processes for content production
- Managed a team of eight contract writers and experts
- Analyzed and reported on content performance, establishing benchmarks and KPIs.
Content Strategist, Homedepot.com
The Home Depot
05.2016 - 02.2020
- Worked on 100+ web-based projects to optimize the customer experience and SEO
- Created the Copy Tool Kit, the online copy style guide for The Home Depot, ensuring easy access to standards and consistency across print and web channels, still in use by over 20 internal and external departments.
Editor & Publisher
Fifth Planet Press LLC
01.2000 - 01.2016
- Managed 15+ small production teams
- Responsible for all aspects of book production, including author development, editing, design, contracts, and distribution processes from concept to completion.
Senior Research Librarian
Atlanta Journal-Constitution
02.1997 - 04.2009
- Provided in-depth research and deadline reference on a broad range of subjects for 500+ reporters and editors, often to influence the direction of their stories
- Produced a Web channel on ajc.com for small businesses in metro Atlanta in partnership with the Atlanta Chamber of Commerce and the SBA.
- Worked with designers and other specialists to produce captivating and successful content.
- Managed collections of print and electronic data for reference and borrowing.
Education
Bachelor of Arts - English With Specialization in Writing
New York University
New YorkMaster of Science - Library And Information Science
San Jose State University
San Jose, CASkills
- Content management systems
- Usability and Accessibility
- Information architecture
- Copywriting and editing
- Research
- Content strategy
- Editorial
- Analytical skills
- Design thinking
- Quality improvement plans
Awards
- Cox Golden Link Award - Cox Enterprises, Recognized for outstanding volunteer community service.
- Winner of the Gold Medal - Independent Publishers Association, The Open Face Sandwich, a literary annual published by my book-arts venture Fifth Planter Press won the Gold Medal for fiction in the South.
- Gerald Loeb Award - UCLA Anderson School of Management, Led research on the long-term investigative journalism project "Borrower Beware" series, the recipient of the Loeb Award, the highest honor in business journalism.
- Pulitzer Prize in History - contributing research - Columbia University, Researcher on "The Race Beat: The Press, the Civil Rights Struggle, and the Awakening of a Nation" by Gene Roberts and Hank Klibanoff winner of a Pulitzer Prize in history.
Timeline
Senior UX Content Designer
The Home Depot
08.2022 - Current
Senior Editor, Content Program
The Home Depot
02.2020 - 07.2022
Content Strategist, Homedepot.com
The Home Depot
05.2016 - 02.2020
Editor & Publisher
Fifth Planet Press LLC
01.2000 - 01.2016
Senior Research Librarian
Atlanta Journal-Constitution
02.1997 - 04.2009
Bachelor of Arts - English With Specialization in Writing
New York University
Master of Science - Library And Information Science
San Jose State University
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