UNNI NAMBUDRIPAD

Mammoth Growth is a modern data consultancy that leverages AI agents to deliver value at 5x market pace

• Lead Data and AI consulting engagements for both SMB and Enterprise clients, from strategy through implementation
• Manage senior-level client relationships to uncover growth and value-creation opportunities and ensure successful delivery of outcomes
• Own the end-to-end engagement lifecycle including business use case definition, requirements gathering, prioritization, and roadmap development
• Partner with architects, data engineers, and analysts to deliver reliable data solutions and actionable insights that support business goals

Happier Living is a national behavioral (tele)health practice, focused on driving positive patient outcomes through long-term therapeutic relationships

• Served on the leadership team, reporting to the CEO; scaled Data & Analytics capabilities to accelerate organizational decision-making.
• Built and expanded the Data & Analytics function, aligning team structure and operating model to business needs for efficient data product delivery.
• Drove a 20% improvement in gross margin by designing and implementing a supply–demand model that guided key operational decisions, including clinician hiring, onboarding, and licensing
• Led migration and automation of the entire revenue cycle reporting from the EHR system into the BI platform; developed tools to decrease AR by 50% and improve collection rates by 10%
• Defined performance KPIs and built data tools used by clinical leadership to monitor clinician performance on a weekly basis, leading to retention rate improvements by 10%

Candid is a telehealth platform that pivoted (in Dec 2021) from a DTC offering to providing orthodontics-as-a-service to dentists

• Reorganized and expanded the Data & Analytics team within the first 90 days, adding analytics engineering, marketing analytics, and data science capabilities to support scalable data product delivery.
• Set the data vision and led major infrastructure upgrades, including implementing Snowflake, rebuilding the dbt model for the shift from DTC to B2B, and migrating all reporting and analytics to a modern BI system (Sigma).
• Guided development of attribution and incrementality models as marketing spend tripled, improving CPA from ~$400 to ~$250 within six months.
• Led analytics workstreams supporting the B2B GTM pivot, including defining the ideal customer profile, identifying drivers of same-store sales and churn, and building an account prioritization model for field outreach.
• Implemented process improvements—quarterly roadmaps, weekly office hours, and structured insight communication—to strengthen alignment with business teams and improve prioritization.

• Built a marketing analytics function from the ground-up. Starting as analytics employee #1, built and scaled the team to ~30 individuals across multiple locations that functioned as an enterprise-wide marketing analytics center of excellence.
• Played a leadership role in a major restructuring of the marketing analytics function to support an organizational pivot. Led the outsourcing of key functions such as web tagging and reporting, leading to significant operational efficiencies.
• Co-led the development of Prudential’s first ever AI-based personalization engine that predicted user needs and recommended relevant content and actions, leading to a 20% increase in qualified leads.
• Led key analytical work streams including customer segmentation and asset retention models that informed a portfolio of strategic initiatives .
• Drove the mastering of 25M+ customer records across disparate systems to build a cross-business unit view of the customer base for the first time in the company’s history.
• Acted as the Analytics point-person during the roll-out of Prudential’s first direct-to-consumer financial planning and investment solution (LINK) by analyzing early-stage prototypes and recommending improvements based on experiments

• Transformed a reporting function into a COE Insights team partnering closely with business leads to identify opportunities and conduct targeted analyses, thereby driving a culture of data-driven decision-making.
• Collaborated with the Office of the President on cross-functional initiatives that quantified business impact across initiatives and informed transformation prioritization.
• Co-designed and implemented a household-level customer segmentation using activity and engagement metrics, enabling multiple sales and marketing programs.
• Reorganized the Corporate Services analytics team and delivered dashboards and reports providing new visibility into the sales pipeline, stock plan participants, and retail engagement and retention opportunities.
• Streamlined and automated recurring reporting, established consistent internal KPIs, and introduced SLA-driven processes that reduced inconsistencies and accelerated speed to market.

• Managed engagements for a leading warehouse club retailer aimed at turning around declining market share. Conducted competitive analysis to identify performance drivers and developed an integrated membership strategy plan.
• Led effort that turned around declining profitability of the multisource business of a pharmaceutical manufacturer. Identified opportunities in bio-generics and contract manufacturing to improve revenue potential by more than 20%.
• Conducted due diligence for a global food & beverage company on potential acquisition targets that would enable entry into new product categories. Work streams included revenue growth & risk assessment, market analysis.
• Conducted detailed ROI assessment of marketing, sales and trade spend across the entire portfolio of a beverage manufacturer. Developed framework to track and assess investment allocation for all key brands on an ongoing basis.
• Assessed market potential, conducted competitive benchmarking and devised channel strategies to assist the national CEO of a consumer electronics company in growing the flat-screen TV business in an emerging economy (India).

• Provided strategic counsel on a post-merger integration initiative for a $53B global CPG and pharmaceuticals manufacturer. Identified synergies and process improvements that resulted in $15M in overall integration benefits.
• For a leading investment bank, conducted market research to identify pricing trends, outsourcing strategies and operating models. Analyzed data to recommend alternate offshore operating models that drove savings of $3M.
• For a leading HR consulting and outsourcing company, optimized end-to-end operational processes by segmenting low value and high-value work and re-engineering customer service processes, resulting in 20% lift in profitability.

• Identified $15M cost savings for a leading specialist firm by devising trading strategies in response to the new hybrid market model of the NYSE. Also developed a goal-based Specialist performance model that led to additional efficiencies.

• Designed and implemented various technology solutions during a multi-year, cross-functional CRM implementation at a global office equipment manufacturer, first as a software engineer and later as a project lead. This organization-wide implementation resulted in over $35M of annualized savings.