Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Maria Gonzalez

Miami

Summary

Dynamic marketing professional with proven expertise at Kelly Tractor-Caterpillar in driving multi-channel campaigns and enhancing customer engagement. Skilled in event planning and social media strategy, I excel in content development and collaboration, ensuring brand consistency and impactful outreach. Bilingual in English and Spanish, I effectively support diverse marketing initiatives.

Overview

5
5
years of professional experience

Work History

Marketing Coordinator

Kelly Tractor-Caterpillar
05.2025 - Current


  • Assist in planning, launching, and optimizing multi-channel marketing campaigns across social media, email, print, and events.
  • Collaborate with the Digital Content Manager to develop engaging, brand-aligned content for the website and social platforms.
  • Manage and publish social media stories, engage with audience interactions, and co-manage account performance across Facebook, Instagram, and LinkedIn.
  • Coordinate and support trade shows, customer events, and open houses, including pre-event planning, logistics, promotions, and post-event follow-up.
  • Develop and maintain sales support materials, customer welcome kits, and targeted promotional campaigns.
  • Participate in professional development opportunities, trade shows, and continuous learning to support personal and departmental growth.

Customer Account Coordinator

Kelly Tractor-Caterpillar
10.2024 - 05.2025
  • Maintained and updated customer database records, ensuring accuracy of contact information and equipment history.
  • Processed departmental invoices and managed documentation for purchases and budget tracking.
  • Oversaw ordering and distribution of promotional materials, decals, business cards, and marketing collateral.
  • Assisted with special projects and marketing initiatives to support evolving team needs.

Assistant Manager

Pandora Jewelry
01.2021 - 12.2021
  • Supported daily operations by coordinating team schedules and task assignments.
  • Assisted in training new staff on standard operating procedures and company policies.
  • Monitored inventory levels, ensuring availability of essential supplies for efficient workflow.
  • Conducted regular quality checks to maintain service standards and improve customer satisfaction.

Education

Associate of Arts - Business Administration

Collin County Community College
Plano, TX
12-2024

Skills

  • Event planning
  • Teamwork and collaboration
  • Detail-oriented
  • Social media strategy
  • Event planning and logistics
  • Content development

Languages

Spanish
Native or Bilingual

Timeline

Marketing Coordinator

Kelly Tractor-Caterpillar
05.2025 - Current

Customer Account Coordinator

Kelly Tractor-Caterpillar
10.2024 - 05.2025

Assistant Manager

Pandora Jewelry
01.2021 - 12.2021

Associate of Arts - Business Administration

Collin County Community College

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