Summary
Overview
Work History
Education
Skills
Certification
Hobbies
Timeline
Generic
Urika Pratt

Urika Pratt

Minnetonka,MN

Summary

Results-driven and relationship-focused professional with a strong background in enhancing operational efficiency and executing and outreach initiatives. Recognized for exceptional communication, adaptability, and problem-solving in dynamic environments. Proven ability to manage relationships, streamline processes, and drive impactful results.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Senior Marketing Coordinator

Media Bridge
10.2024 - Current
  • Build and maintain strong relationships with clients, hiring managers, and industry professionals to drive business growth.
  • Communicate with cross-functional teams to successfully execute integrated marketing initiatives.
  • Identify new business opportunities by networking, attending industry events, and leveraging market insights.
  • Implement metrics to measure campaign success and inform data-driven decisions.
  • Implement comprehensive marketing strategies to increase brand awareness and customer acquisition.
  • Develop compelling presentations and proposals to showcase opportunities.
  • Conduct market research to understand industry hiring trends, competitor strategies, and emerging talent pools.
  • Developed a robust social media strategy, resulting in significant growth of followers and online presence.
  • Acquired, developed, and frequently serviced over 10+ new accounts.

Senior Project Manager

Br8kthru Consulting
01.2024 - 10.2024
  • Lead large accounts ($10k + per month), handling daily operations for account deliverables.
  • Establish and maintain relationships with existing and new clients via email, phone, virtual and in person communications and meetings.
  • Set up projects in project management software based on scope of work requirements as well as information from estimates and kickoff meetings, both internal and client facing.
  • Maintained timelines and expectations for tasks and projects by regularly reviewing and following up on deliverables and progress with resources.
  • Allocate budgets in time tracking software with allotted/estimated hours for each task associated with the project.
  • Establish a cadence for reporting with subject matter experts and create, review, edit, and QA reports in Looker Studio.
  • Presented regular status reports to executive leadership, clients and internal teams, providing insights into progress made toward achieving key milestones.

Lead Client Success Manager/Project Manager

Hubbard Interactive/Hubbard Broadcasting
01.2022 - 01.2024
  • Developed and implemented new onboarding processes within digital teams.
  • Communicated with 20+ clients and 10+ person teams, assisting with strategic processes and providing the necessary tools to achieve success.
  • Evaluated customer problems, implemented resolutions and followed up with clients to manage accounts and maintain satisfaction.
  • Collaborated with project owners and team members for 25 plus projects, to set ambitious but achievable goals.
  • Gathered requirements, defined scopes, allocated resources and established schedules meeting or exceeding project demands.
  • Planned and arranged meetings with internal and external organizations and individuals, enabling parties to meet and discuss project progress.
  • Managed digital marketing campaigns, monitoring metrics and developing actionable insights, strategic initiatives and methods for improvement.
  • Analyzed client data reports to ascertain renewal risk while assessing account trends.

Program Coordinator

City Of Eagan
05.2021 - 01.2022
  • Outreach and relationship building within communities, identifying 15 plus potential partnership, sponsorship and vendor opportunities.
  • Market events and programs using social, web ads, bulletins, flyers, calendars, and other promotional materials both digital and print.
  • Recruit, hire, train and supervise 15+ staff and volunteers, building relationships within cross functional teams.
  • Manage web content updates and ongoing site maintenance to provide users with easy information access.
  • Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
  • Provide exceptional customer service, ongoing direction, and leadership for program and building operations.

Programs, Inclusion, Community Outreach and Events

Minneapolis Park And Recreation Board
05.2011 - 05.2021
  • Assisted in planning and directing events, including coordination of more than 25 volunteers, vendors and employees.
  • Planned and carried out communications and social media marketing for events department.
  • Created and implemented programs with success in recreational centers throughout all of Minneapolis.
  • Assisted with researching grants and grant writing tasks.
  • Provided administrative support and human resources services for new employees in outreach departments.
  • Processed financial payments and invoices for budgeting purposes within departments.
  • Created and implemented community-based programs to improve participation and needs.

Youth and Events Worker

Brooklyn Park Recreation And Parks
07.2017 - 06.2018
    • Supervised team of 14 part-time employees providing youth programs and community events for Brooklyn Park.
    • Managed multiple priorities including reports, scheduling, fundraising, obtaining community partners and committee work.
    • Provided youth programs which improved with program feedback and evaluations from participants and staff.
    • Promoted programs and activities obtaining new vendors and community partners.
    • Worked on volunteer and events committees, obtaining facilitative and leadership certifications.
    • Designed and implemented efforts to publicize events and promote sponsorships.

Social Skills Facilitator

Robinsdale School District
07.2015 - 06.2017
    • Led instructional Social Skills programming with 29 classrooms, teaching activities promoting inclusion.
    • Practiced problem solving and communication skills through collaborative youth projects.
    • Developed lesson plans which focused on leadership and self-resolution skills for grades k-5.
    • Managed multiple priorities and communications between staff, students and administration team.
    • Supported school programs, activities and projects, and provided administrative support.
    • Demonstrated sensitivity and responsiveness to others, using best listening and observation skills.

Education

Bachelor of Science - Community Psychology

St Cloud State University
St. Cloud, MN
08.2015

Minor - Mass Communications

St. Cloud State University
Saint Cloud, MN
08.2015

Skills

  • Cross-functional communication
  • Training, development and onboarding
  • Relationship management
  • Project management
  • Marketing and outreach
  • Staff recruiting and hiring
  • Research and trend analysis
  • Business Development

Certification

Facilitative Leadership Training Certification

Hobbies

Kayaking, dogs, golfing, birding, hiking, traveling.

Timeline

Senior Marketing Coordinator

Media Bridge
10.2024 - Current

Senior Project Manager

Br8kthru Consulting
01.2024 - 10.2024

Lead Client Success Manager/Project Manager

Hubbard Interactive/Hubbard Broadcasting
01.2022 - 01.2024

Program Coordinator

City Of Eagan
05.2021 - 01.2022

Youth and Events Worker

Brooklyn Park Recreation And Parks
07.2017 - 06.2018

Social Skills Facilitator

Robinsdale School District
07.2015 - 06.2017

Programs, Inclusion, Community Outreach and Events

Minneapolis Park And Recreation Board
05.2011 - 05.2021

Bachelor of Science - Community Psychology

St Cloud State University

Minor - Mass Communications

St. Cloud State University

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Urika Pratt