URSULA Y. WASHINGTON, MLA

• Manages special event portfolio of 300+ prospective donors resulting in over $2MM in revenue for 2019, 2020, and 2021; utilize comprehensive year-round major gifts retention plans. Identify additional opportunities to engage and communicate with current donors year-round
• Created, managed, and directed first virtual Winter Ball gala, including venue selection, AV, scheduling, storyboard and critical content from start to finish
• Identify, qualify, and cultivate top 50 with major gift capacity within portfolio. Create proposals, chapter-wide and individual to secure funding and major gifts from corporations and individuals
• Actively manage portfolio of six-figure+ major gift (Individual and Foundation) prospects. In collaboration with assigned chapters, identify prospects region-wide and develop and execute plans for cultivation, solicitation, and stewardship
• Manage special event budget of $1.3 million identifying gaps in revenue and expenses. Create strategic plan to decrease expenses as well as increase revenue for various event. Analyze and restructured events for maximum brand benefit, revenue stream, and best practices for ROI. Create and develop strategies for event progression identifying and cultivating untapped revenue streams
• Works side-by-side with Executive Director (and other senior leadership members) to evaluate, cultivate, and steward major gift prospects while also assisting with board management and recruitment
• Developed multiple videos and directed treatment and media for educational and brand messaging use to educate constituents, retain and recruit next generation of donors and assist in engagement opportunities
• Maintains administrative duties including updating donor records, maintaining complete and accurate donor files, and maintaining complete and accurate donor portfolio tracking
• Strategic volunteer engagement and leadership. Conduct annual, chapter-wide prospecting meetings with staff and/or volunteer leadership to identify donor prospects. Following Moves Management system, work with chapter staff and volunteers to ensure that significant donors in assigned area have cultivation and stewardship plans
• Make minimum of 50 annual solicitations (in collaboration with appropriate volunteers and/or other staff) from probable donors defined in prospect pipelines
• Tailor strong and compelling proposals & presentations, acknowledgements, reports, and other communications based on national materials
• Schedule on average minimum of eight to 10 in-person meetings each month to cultivate relationships to retain membership and support organizational goals to grow revenue
• Familiar with national Foundation resources that foster donor communication and stewardship, specifically mission-related materials.
  Serve as key player in strategic planning, implementation, and execution of research-focused cultivation events
• Partner regularly with staff in national office in New York and field-based leadership (chapter and regional staff). Execute organization’s Major Gifts fundraising strategic activities within development team and overall Foundation goals
• Designed and deployed internal development dashboard to provide single Touchpoint to access progress metrics.
• Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
• Developed strategic plans for overarching campaign, and individual plans to facilitate All-In campaign for Winter Ball, including leading cross-functional teams to develop intricate strategic fundraising plans.
• Manages Chapter social media with strategic planning, content creation, and creative design

• Developed and created annual campaign strategies for individuals and major gifts with goals, stewardship, cultivation, materials, and best practices. Developed contingency plans, as needed to successfully meet fundraising goals
• Developed advancing philanthropy core team strategies to cultivate existing and prospective organization investors to increase giving levels. Worked with the board, internal and external stakeholders
• Identified strategies to develop Top 50 pipeline through wealth engine screening for prospective investors
• Created and developed campaign strategies for implementation of planned giving society
• Conducted club tours to generate new business and managed existing individual investors to increase giving
• Directed cultivation opportunities to strengthen relationships with volunteers, sponsors, and key corporate community leaders to advance brand messaging and mission awareness
• Created communications content for internal and external stakeholders across various platforms (email campaigns, website, and social media channels
• Expanded organizational reach into philanthropic community of individuals by identifying CEO/COO compatibility to leverage future board and community involvement
• Created and implemented Giving Tuesday campaign strategies resulting In inaugural campaign recognized as #1 of 100+ non-profits and awarded prize money for best Peer-To-Peer campaign
• Developed and implemented year-end campaign strategies including first phoneathon campaign to secure outstanding investments
• Directed and created change management for organizational restructure, brand relaunch and integrity, building acquisition, allocations process, agency procedures, and funding
• Created marketing and communications collateral for annual campaign (impact tools, pledge cards, banners, direct mail letters, etc.)
• Other duties as assigned to support organizational goals

• Promoted from Brand Ambassador to Assistant Store Manager in eight months
• Managed staff of 25 sales associates, 2 team leaders, and $2.5 million in sales
• Drove productivity and goals of store, consistently achieved and surpassed goals
• Consistently exceeded customer expectations and brand experience
• Interviewed job candidates and made staffing decisions, talent training and team-building
• Provided performance accountability through coaching and feedback
• Ensured team execution of operational measures through customer centric mindset
• Drove digital sales initiative to enhance customer experience
• Executed all operational processes efficiently and effectively
• Managed day-to-day operations of business, including trouble-shooting, problem-solving, safety, software, hardware, and facilities repairs

FishBonz Seafood

• Developed strategic plan for launch of business
• Brand management and development
• Assisted with sales plan and location choices to increase business and awareness

Steak 48

• Created of events and private dining for various corporations and individuals
• Directed design and flow for events

Refreshed Couture (MRS. Couture)

• Implemented marketing strategies resulting in 85% growth of customer base
• Achieved increase in revenue by identifying new outlets for brand sales
• Initiated key partnerships resulting in 50% revenue growth
• Developed strategic plan for brand development and positioning

• Responsible for and raised $1.6 million campaign goal
• Directed and created change management for organizational restructuring, brand relaunch and integrity, building acquisition, allocations process, agency procedures, and funding
• Advised leadership on communications strategy and proposed communications tactics to accomplish business goals
• Engaged senior staff in social investment activities and provided direction on social investment stakeholder engagement, thereby leveraging social investment programs to build employee pride
• Launched branding continuity and social media campaigns
• Created and distributed marketing collateral, providing some graphic design support
• Directed and managed tradeshow participation, public and media relations, agency relations, community outreach initiatives, and board presentations
• Provided media preparation and talking points for board and campaign leadership
• Trained in crisis communications to serve both as behind-scenes advisor and as back-up spokesperson
• Developed and implemented strategy necessary to establish and grow major gifts fundraising function
• Created solicitation and gift acknowledgements programs for all constituent groups and assured constituent information was correct in donor database
• Achieved community education, brand recognition, and awareness by developing/producing campaign video
• Served as member of Allocations Committee
• Identified need to be more fiscally sound by purchase of freestanding building to secure visible presence in community and promote accessibility, resulting in decrease in overhead and increase in community presence
• Safeguarded confidentiality of donor information at all times

• Produced $17+ million in sales
• Engaged in assertive contract negotiation resulting in best outcome for buyers and sellers
• Provided beneficial leasing and property management service
• Implemented marketing strategies which resulted in 50% growth of customer base
• Developed special appreciation strategy and client retention plan

• Raised $2+ million annually
• Analyzed and vetted United Way funded programs for community value, effectiveness and efficiency
• Spearheaded newly created special markets campaign achieving the campaign goal with a 75% increase over the previous year
• Implemented innovative fundraising, marketing, and mission awareness strategies
• Created for various campaign materials, messaging, and leadership talking points
• Headed meetings with CEO and CFO's of Fortune 500 companies, as well as, directed internal campaigns
• Board Management, leadership and reporting
• Cultivating relations for the campaign management team, stakeholders, and community responsibility
• Directed and managed special event coordination, including but not limited to, various celebrity golf tournaments and other high profile events