Urte Chase
Henderson,NV
Summary
Knowledgeable Brand Strategy Manager with solid background in developing and executing brand strategies that elevate market presence. Successfully led cross-functional teams to drive brand initiatives and create cohesive messaging. Demonstrated expertise in market analysis and strategic planning, fostering brand growth and engagement.
Overview
10
10
years of professional experience
Work History
Brand Strategy Manager - Hospitality
MGM Resorts International
11.2024 - Current
- Manage and execute cross-property marketing strategies across the enterprise (Las Vegas and all regional properties) for Food & Beverage, Hotel, Retail, and Development verticals
- Plan, execute, and optimize integrated brand marketing campaigns across various channels including digital, social media, mobile app, and print
- Serve as the point person on governance for all enterprise-wide marketing priorities; including on property owned assets, website assets, e-mail content
priorities, partnership communications, and corporate initiatives - Partner with cross-functional marketing teams (Creative, Social, Direct Marketing, Media, Public Relations) to bring integrated campaigns to market
- Write creative briefs and provide direction to internal and external agencies that outline objectives, creative strategy, project scope, and deliverables
Senior Brand Marketing Manager
MGM Grand, New York-New York, Excalibur
01.2023 - 11.2024
- Increased brand awareness by developing and executing targeted marketing campaigns informed by data-driven insights from analyzing market trends and competitor activities
- Oversaw and coordinated multiple Food and Beverage campaigns, that have helped generate over 100k in revenue for the Pod in 2024
- Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives
- Managed budget allocation for various marketing initiatives, ensuring maximum return on investment
- Developed the marketing specialist training manual for the department and continue to facilitate the training and onboarding
Marketing Specialist
MGM Grand Resort & Casino
04.2022 - 01.2023
- Understand and create property signage and collateral for the property
- Work with other departments and the creative agency to develop new print and digital collateral in line with brand standards
- Execute installation of printed signage and scheduling/ posting of digital signage around the property
- Offer marketing ideas for promotions, offers, and messaging strategy
- Maintain updates to the website, in-room TV's, and external entertainment partners
- Support leadership with daily tasks and projects
Hotel Operations Manager
MGM Grand Resort & Casino
04.2018 - 04.2022
- Oversee check in and check out procedures
- Lead and mentor front desk agents while creating and contributing to a world class guest experience
- Facilitate the flow of information throughout several departments by assisting in organizing and presiding over daily pre-shifts and regularly scheduled meetings
- Ensures all workflow processes impacting the Hotel Division are followed and enforced
- Develop SOP's that align with the company and overall vision of the organization
- Handle and provide resolution of any and all guest request and issues to ensure appropriate action is taken and guest satisfaction is complete
Front Desk Clerk / Room Coordinator
MGM Grand Resort & Casino
07.2016 - 04.2018
- Provide excellent service within the property's service standards and brand attributes
- Exceed guest expectations and create WOW moments to build loyal guests
- Respond to and resolve guest challenges in a timely manner and solve problems with the ability to anticipate, evaluate and resolve potential difficulties
- Assist managers and Senior management with daily operational tasks and projects
- Development and implementation of innovative ideas to enhance revenue sustainability and long term profitability
Lead Hostess
Echo & Rig
03.2015 - 12.2016
- Welcome, greet and interact with guests
- Accept, organize and prioritize reservations to accommodate customers
- Communicate delays and offer additional services to ensure guest satisfaction
- Prepare seating assignments and coordinated dining room activities to provide fast and courteous customer service
Education
Bachelor of Science - Business Management, Marketing
University of Nevada, Las Vegas
Las Vegas12.2024
Associate of Science - Business Management
College of Southern Nevada
Las Vegas, NV05.2022
Timeline
Brand Strategy Manager - Hospitality
MGM Resorts International
11.2024 - Current
Senior Brand Marketing Manager
MGM Grand, New York-New York, Excalibur
01.2023 - 11.2024
Marketing Specialist
MGM Grand Resort & Casino
04.2022 - 01.2023
Hotel Operations Manager
MGM Grand Resort & Casino
04.2018 - 04.2022
Front Desk Clerk / Room Coordinator
MGM Grand Resort & Casino
07.2016 - 04.2018
Lead Hostess
Echo & Rig
03.2015 - 12.2016
Bachelor of Science - Business Management, Marketing
University of Nevada, Las Vegas
Associate of Science - Business Management
College of Southern Nevada
Similar Profiles
Anthony CaratozzoloAnthony Caratozzolo
Vice President Hospitality at MGM Resorts International / Borgata Resort & CasinoVice President Hospitality at MGM Resorts International / Borgata Resort & Casino
Desiree CrisostomoDesiree Crisostomo
Operations Supervisor at MGM Resorts InternationalOperations Supervisor at MGM Resorts International
ROBERT COLEROBERT COLE
Assistant Shift Manager Security at MGM Resorts InternationalAssistant Shift Manager Security at MGM Resorts International
Jon HowardJon Howard
Lead Security Disptach at MGM Resorts International - CORPLead Security Disptach at MGM Resorts International - CORP
Tamika BucknerTamika Buckner
Patient Care Coordinator at Optum RXPatient Care Coordinator at Optum RX