Usha Bhandari

Highly motivated and results-driven marketing professional with a strong foundation in digital marketing, social media management, and paid media campaigns. Experienced in working cross-functionally with clients to develop and optimize marketing strategies, drive engagement, and boost brand visibility. Adept at using data-driven insights to inform decisions and improve KPIs such as ROAS, CTR, and conversion rates. Passionate about leveraging creativity and analytics to deliver impactful marketing campaigns.

• Google Analytics Certification, In Progress
• HubSpot Content Marketing Certification
• SEO Training by Moz

Assisted the Director of Marketing in the development, implementation, and optimization of paid media campaigns across multiple platforms, including Instagram, Facebook, Pinterest, and TikTok., Collaborated cross-functionally with internal teams and clients to ensure consistent brand messaging across all marketing channels., Managed social media accounts and email campaigns for a dedicated portfolio of restaurant clients, focusing on audience growth and customer engagement., Developed content for paid media, social media, and email campaigns while analyzing performance data to improve metrics such as CTR, ROAS, and engagement rates., Provided weekly insights and performance reports, using data to adjust campaign strategies and optimize results., Engaged with customers on social media, fostering positive dialogue and protecting the client’s online reputation., Worked with clients to create monthly marketing plans, incorporating client feedback and insights from Spillover's marketing team to drive growth., Actively collaborated with the Spillover Concierge Marketing team to continuously improve strategies and performance.