Usha Mannam
Little Elm,TX
Summary
Innovative Digital Marketing Specialist with proven ability in developing and implementing strategic online marketing campaigns across various digital platforms. Strengths include SEO optimization, content creation, social media management and data analysis. Notable contribution in enhancing brand presence and consistently achieving business goals through effective campaign management.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Pet King Brands
09.2024 - Current
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and generate leads.
- Coordinated with developers to optimize website architecture, server configuration, and page construction for search engine optimization and optimal visibility.
- Audited and optimized websites to verify proper performance, visibility, and accessibility.
- Crafted optimized landing pages, consistently boosting engagement KPIs from the previous year.
- Created and implemented inbound marketing strategies to increase organic traffic and generate leads for clients.
- Conducted A and B testing to improve user experience on websites.
- Managed email marketing campaigns from conception to execution.
- Maintained a database of customers' information for targeted marketing efforts.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
- Executed and managed banner, video and other non-text link ad campaigns.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Prepared and presented reports to update stakeholders about success of each strategy.
Digital Marketing Specialist
Saika Technologies
06.2023 - 08.2024
- Spearheaded the development and execution of digital marketing strategies, resulting in a 40% increase in online sales within one year
- Managed and optimized the digital marketing calendar, ensuring timely execution of campaigns and initiatives across web, email, and social media platforms
- Led the creative brief process, collaborating closely with internal stakeholders and creative teams to produce captivating campaign content
- Successfully launched and managed email marketing campaigns in HubSpot, achieving an average open rate of 25% and a click-through rate of 10%
- Coordinated website enhancement projects, resulting in a 30% improvement in user experience metrics and a 20% increase in organic search traffic
- Assisted in the launch of 300+ SKUs semi-annually, contributing to a 25% increase in online product sales
Digital Marketing Coordinator
Saika Technologies
05.2022 - 06.2023
- Managed social media platforms and content calendars, increasing brand followers by 50% and engagement by 70%
- Conducted market research and competitor analysis, identifying key trends and opportunities for optimization
- Executed email marketing campaigns, resulting in a 20% increase in email subscribers and a 15% improvement in conversion rates
- Collaborated with cross-functional teams to ensure alignment of marketing efforts with business objectives
Marketing Assistant
Nalsoft
10.2018 - 04.2022
- Assisted in the development and implementation of digital marketing strategies to enhance brand visibility and drive customer engagement
- Managed content creation and scheduling across social media platforms, resulting in a 40% increase in followers and a 60% boost in engagement
- Conducted market research to identify emerging trends and opportunities for product promotion
- Assisted in the execution of email marketing campaigns, contributing to a 25% increase in email open rates and a 20% improvement in click-through rates
Area Sales Manager
Cavinkare
03.2017 - 10.2018
- Consistently exceeded monthly sales targets by 20% through proactive prospecting and relationship-building with clients
- Conducted product demonstrations and provided expert product knowledge to customers, resulting in a 25% increase in upsell opportunities
- Collaborated with the marketing team to develop promotional strategies and sales collateral to drive product awareness and sales
- Participated in trade shows and industry events to showcase products and expand the customer base
Education
Master's Degree - Marketing
ICFAI University
01.2017
Skills
- Email Marketing
- Social Media Management
- Content creation
- SEO
- Campaign planning
- Paid Advertising
- Project Management
- CRM management
- Growth hacking
- Campaign development
- KPI management
- A/B testing
- Google adwords
- Landing page design
Websites
Certification
- Meta Social Media Marketing
- HubSpot Marketing Hub Software
- Google Analytics
- Google Ads
- Google Search
Platforms And Tools
- Hubspot
- Klaviyo
- Salesforce
- WordPress
- WooCommerce
- Shopware
- Hootsuite
- Semrush
- Monday
- Sharepoint
- Canva
- Adobe Creative Suite
Timeline
Digital Marketing Specialist
Pet King Brands
09.2024 - Current
Digital Marketing Specialist
Saika Technologies
06.2023 - 08.2024
Digital Marketing Coordinator
Saika Technologies
05.2022 - 06.2023
Marketing Assistant
Nalsoft
10.2018 - 04.2022
Area Sales Manager
Cavinkare
03.2017 - 10.2018
Master's Degree - Marketing
ICFAI University
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