Ushma Patel

• Drive the growth of four brands (Del Monte, Contadina, S&W, and Take Root Organics) within the tomatoes category by identifying opportunities for innovation, renovation, and portfolio enhancement
• Spearhead cross-functional teams including R&D, Regulatory, Procurement, Demand Planning, Operations, Sales, Finance, Creative, and Integrated Marketing Communications to launch initiatives including go-to market
• Develop and execute brand strategies to achieve both short- and long-term sales, share, and investment objectives
• Play a key role in crafting annual integrated marketing plans for organic social, influencer and PR and take the lead in executing essential elements of plans
• Analyze business results and competitive performance, providing recommendations to ensure the attainment of volume and profit targets
• Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Develop monthly/quarterly business reviews and ad-hoc analysis
• Collaborate with the manager to oversee P&L line items for Tomato and Broth, and take charge of forecasting and volume production

• Deliver profitable growth for brands Bob Evans, Sabra, Suja, Mars Ice Cream, and NorPac by building and executing business plans with retail partners in NorCal region
• Effectively communicated clients' priorities to Retail Sales Organizations, ensuring in-store presence and achievement of business objectives
• Manage customer relationships, business planning, and trade management utilizing cross-functional resources and data sources
• Create sales presentations for business planning, category/ line reviews, new distribution pitches, and promo planning

• Spearheaded the management of over 125 projects within the Meat and Seafood POD, collaborating with vendor and cross-functional team
• Conducted in-depth analyses of brand, category, and competitive trends, to provide recommendations for GTMS, forecasts, and financials
• Initiate creative packaging briefs and ownership of packaging finalization (graphics, materials, size, etc.), website, CRM, and other owned assets
• Led the packaging redesign project of Waterfront Bistro with 300 SKUs
• Utilized metrics to measure product performance and effectiveness
• Actively fostered an "Innovation Culture" within Own Brands and Albertsons, serving as an active member of WIN and the Diversity and Inclusion Council. Led monthly Fireside talks with employees’ company-wide to inspire innovation and inclusivity.

• Managed Frozen Cooked and Refrigerated Chicken product lines by achieving annual business targets, sku rationalization, and profit optimization
• Develop annual marketing plans and innovation pipeline
• Analyze shopper, consumer, and Mintel data to develop marketing strategies
• Use IRI to analyze and make recommendations around portfolio gaps and prepare monthly business performance reporting
• Forecast for all SKUs in Frozen, Cooked Chicken and work with operations and logistics to ensure on-time delivery of products
• Work with cross-functional teams to develop new and existing items
• Led brand packaging redesign project for 40 SKUs; managed cross-functional teams from Regulatory, Operations, R&D, package engineering
• Prepared and administered an annual budget of $11.3M

• Headed shopper marketing and integrated marketing communications planning and execution, supporting the development of annual marketing plans and media outreach.
• Achieved a remarkable 208% growth in brand performance over 1.5 years by creating and managing retailer-specific shopper marketing programs, analyzing ROI through key metrics.
• Led the establishment of a Social Media Platform, Facebook, Twitter, LinkedIn, and Instagram by increasing users from 2486 to over 10,000 in 5 months and boosting the engagement rate from 1.87% to 27.89%.
• Created and scheduled engaging social media posts, tracked performance, and adjusted strategies for optimal results.
• Managed and led photo and video shoots for social media and marketing collateral.
• Developed and managed strategic partnerships with brands and influencers.
• Orchestrated recipe development with external chefs
• Utilized IRI market data for quarterly business reviews presented to key stakeholders and sales teams during retail meetings.
• Collaborated with cross-functional teams to introduce and sell new items.
• Planned and executed trade shows, aligning shopper and trade strategies in partnership with the sales team.
• Maintained monthly company marketing newsletters, sales dashboards, IRC, and Coupon Trackers

• Managed top fortune 500 companies such as Revlon, Medtech, and Crayola, for Northern California Market.
• Understand NorCal market to increase revenue growth through the management of promotional spending distribution of new and existing product
• Create client presentations for category buyers, manage client P&L and promotional budgets, submit contracts to align with business goals
• Forecast planning for all brands
• Conduct weekly retail price surveys to gain market knowledge of client and competitor products

• Managed the day-to-day operations of Albertsons Companies' in-store sampling program, leading consumer brand companies for Northern California and national Private Label
• Drove revenue growth by cultivating relationships with Safeway sales managers and collaborating with over 250 vendors to develop effective shopper marketing in-store demo programs
• Achieved consecutive program growth of +25% in 6 consecutive quarters
• Developed supplier shopper-centric programs by leveraging retail insights
• Established execution strategies resulting in a remarkable 90% higher execution rate on in-store demos
• Created client presentations for category buyers, managed client P&L, and promotional budgets, and submitted contracts to align with business goals