Open To Work
Usman Humayun
San Ramon,CA
Summary
I am a data-driven and customer-obsessed marketing leader with 17+ years of experience transforming Fortune 100 retailers. I am passionate about combining customer data, AI, and technology to accelerate growth, deepen customer relationships, and deliver measurable business impact. I lead with vision, empathy, curiosity, and relentless optimism, building empowered, high-performing teams and modern marketing ecosystems that deliver the right content to the right customer, at the right time, across every channel.
Overview
17
17
years of professional experience
Work History
Group Vice President, Marketing
Albertsons Companies
02.2022 - 09.2025
- Led enterprise-wide marketing transformation, spanning media, CRM, personalization, martech, adtech, and analytics. 50+ person team, $150M in media and $350M markdown budgets.
- Unified performance marketing with brand storytelling by fostering deep collaboration between creative and media teams, building emotionally resonant campaigns that significantly increased customer engagement and brand connection.
- Developed a customer-first CRM strategy by mapping customer life stages, needs, and behaviors, launching multi-step, multi-channel journeys that increased retention by 1,000bps and reactivations by 6x.
- Architected a connected, AI-enabled marketing and advertising ecosystem integrating data, analytics, and generative AI to deliver 1:1 personalization at scale, accelerating content creation velocity and scaling marketing operations to deliver over $250M in incremental annual revenue.
- Established the marketing analytics function from ground up, instilling a culture of data-driven decision-making through unified attribution, continuous testing, and real-time omni-channel performance insights that informed every investment decision, growing ROI from 2x to 8x.
- Cultivated a purpose-driven, high-performing growth marketing team empowered to experiment, think creatively, and take ownership, fueling innovation and enterprise-wide growth, including 5x increase in digital traffic (20M+ monthly visits), 10x eCommerce revenue growth, 15% annual loyalty expansion, and 40% delivery subscription growth, while shifting $300M to personalized media and offers to drive over $3B in incremental annual sales at 8x ROI.
Chief Analytics Officer
Art Van Furniture
10.2018 - 09.2019
- Led Data Science and Analytics as part of the executive team, also served as interim CMO.
- As interim CMO, led marketing transformation across people, processes, and technology, hiring key media, SEO, and CRM talent, implementing Salesforce, tripling digital investment, expanding email reach 4x, and delivering 5% revenue growth while improving ROI 30%.
- Designed advanced customer segmentation and predictive machine learning models to identify headroom and next-best actions for trigger-based marketing, improving conversion rates 5x.
- Built the Data Science and Analytics function from the ground up, spanning BI, experimentation, and predictive modeling.
- Developed price elasticity models that powered a pricing optimization engine delivering $30M in annual margin gains.
Vice President, Marketing and Analytics
Sears Holdings
05.2017 - 09.2018
- Led global marketing and analytics for Sears Holdings and Shop Your Way, overseeing a 200+ team.
- Led $200M+ paid media budget, designing omni-channel performance marketing strategies, that drove profitable growth, delivering $1.2B in sales annually.
- Led enterprise personalization initiative driven by foundation models, generating $2B in incremental annual revenue from smarter, omni-channel marketing and customer engagement.
- Partnered cross-functionally with product, finance, and operations to align marketing investments with enterprise growth and profitability goals.
Vice President, Pricing and Promotions
Sears Holdings
04.2016 - 04.2017
- Led end-to-end strategy and execution of Pricing and Promotions, team of 70+.
- Developed enhanced dynamic pricing algorithms and in-store pricing tools, optimizing promotional and clearance pricing strategies and driving a 6% increase in annual sales.
- Created initiatives to improve margin and member engagement by transitioning from promotional markdowns to loyalty point-based incentives, generating $20M in profit.
Progressive leadership roles
Sears Holdings
08.2008 - 04.2016
- Progressive leadership roles including Divisional Vice President, Marketing Finance & Analytics, and Chief of Staff roles to COO, and President of Kenmore, Craftsman & DieHard.
Education
B.A. - Mathematics
Yale University
New Haven, CT05.2008
Skills
- Integrated media strategy
- CRM strategy and Personalization
- Modern media fluency
- AI and data driven marketing
- Media measurement and optimization
- Parntership development
- Financial and operational leadership
- Team leadership and culture development
Affiliations
- Salesforce, Youtube, Appsflyer, SheerID
- Alumni, McKinsey Asian Executive Leadership Program
- Volunteer, Yale Alumni Fund and Alumni Schools Committee
Select Media Mentions
- Link: Albertsons Media Collective (RMN) amplifying CPG investments with enterprise media
- Press release for GrowthLoop CDP implementation at Albertson’s
- Press coverage of direct shoppable integration of Chicory’s recipe ad technology
- Press Coverage for launch of shoppable videos and livestreaming capability with Firework
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Group Vice President, Marketing
Albertsons Companies
02.2022 - 09.2025
Chief Analytics Officer
Art Van Furniture
10.2018 - 09.2019
Vice President, Marketing and Analytics
Sears Holdings
05.2017 - 09.2018
Vice President, Pricing and Promotions
Sears Holdings
04.2016 - 04.2017
Progressive leadership roles
Sears Holdings
08.2008 - 04.2016
B.A. - Mathematics
Yale University