Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Usra Javed

Usra Javed

BENSENVILLE,IL

Summary

Passionate digital media pro skilled in brand storytelling through social media. Adept at crafting engaging content, optimizing ad campaigns, and collaborating with key opinion leaders (KOLs) for unparalleled brand success.

Overview

9
9
years of professional experience
5
5
Certification

Work History

Social Media Manager (Product Marketing)

CreditBook (Fintech - B2B)
06.2022 - 07.2023
  • Led the creative process in generating impactful social media content, playing a pivotal role in conceptualizing compelling materials that significantly bolstered product launches, and fostered active engagement across various channels.
  • Drove targeted product visibility by implementing dynamic creative techniques, such as captivating social media campaigns and strategic influencer collaborations.
  • Led copywriting, creative briefs, and creative asset production while contributing to a streamlined go-to-market strategy to communicate our product's unique value proposition effectively.
  • Planned & executed the #LocalBaadshah campaign, a pioneering feature allowing small business owners to create tailored video ads with Babar Azam.
  • This visionary campaign generated a substantial social media buzz, significantly amplifying awareness and engagement among the target audience, thereby elevating the brand sentiment
  • Played a key role in cross-functional collaboration for various vertical/feature launches and product experiments, focusing on improving usability based on user needs.
  • Developed targeted content to communicate each vertical's unique value proposition
  • Utilized user feedback and market insights to drive data-driven enhancements, elevating the usability and overall effectiveness of each vertical.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.

Social Media Lead

Starcrest Communications
09.2020 - 04.2022
  • Developed comprehensive content plans and campaign strategies for diverse social platforms, resulting in increased brand presence and engagement.
  • Conducted brand diagnoses, crafting strategic viewpoints to address client communication practices and drive brand success.
  • Orchestrated strategic influencer outreach and content collaborations, amplifying brand visibility and resonance.
  • Proficiently used social media analytics to inform decision-making and optimize campaign performance.
  • Created and executed paid advertising strategies, achieving defined KPIs and successful outcomes on platforms like Facebook and Google.
  • Played a crucial role in managing the online presence and successful launches of notable brands including Facebook Singapore, SnackVideo, Amreli Steels, and Proton.

Digital Account Manager

Social Brainiacs
01.2020 - 04.2020
  • Led the creative process in generating impactful social media content, playing a pivotal role in conceptualizing compelling materials that significantly bolstered product launches and fostered active engagement across various channels
  • Demonstrated exceptional creative content writing skills, crafting compelling and resonant content that aligned with client objectives, fostering strong brand representation and audience engagement
  • Ensured day-to-day updates were executed flawlessly, maintaining brand consistency and timeliness, and consistently exceeded client expectations
  • Designed post concepts that effectively conveyed brand messages and maximized engagement, contributing to revenue growth and overall client satisfaction
  • Managed community interactions and responses, fostering positive brand sentiment and robust engagement across various platforms.

Client Service Manager

Yellow Bean Post
02.2015 - 09.2019
  • Managed TVCs for popular brands in Pakistan such as Pepsi, National Foods, Pampers, Safeguard, CBL and ad agencies
  • Managed and monitored workflow across department heads.
  • Took charge of receiving project briefs from clients and efficiently conveyed them to the relevant departments for execution.
  • Organized storyboards, artwork, and other necessary materials for project implementation.
  • Collaborated with internal teams on new ideas for enhancing existing workflows or creating new ones.
  • Provided input on editorial decisions related to editing style, pacing and sound design choices.
  • Liaised between producers, directors and clients during post-production process.
  • Evaluated progress of projects against established timelines, ensuring timely completion of projects.

Line Producer

Secondsense Post Production
06.2014 - 01.2015

Education

Masters of Advertising -

SZABIST
Karachi, Pakistan
01.2016

BS in Media Sciences - Film and Video Production

Iqra University
Karachi, Pakistan
01.2013

Skills

  • Campaign Management
  • Content Strategy
  • Social Media Strategy
  • Brand Development
  • Influencer Collaboration
  • Data Analytics
  • Paid Advertising
  • Creative Content Writing
  • Client Relationship Management
  • Project Coordination
  • Budget Management
  • Vendor Management
  • Sprout Social
  • HootSuite
  • Adobe Photoshop
  • Linear
  • Notion Productivity Software
  • Meta Business Suite

Certification

  • Google Ads Video
  • Google Ads Display
  • Meta Blueprint - Creative Strategy Professional
  • Coursera - Fundamentals of Digital Marketing & E-commerce
  • Google Digital Garage - Digital Marketing

Timeline

Social Media Manager (Product Marketing)

CreditBook (Fintech - B2B)
06.2022 - 07.2023

Social Media Lead

Starcrest Communications
09.2020 - 04.2022

Digital Account Manager

Social Brainiacs
01.2020 - 04.2020

Client Service Manager

Yellow Bean Post
02.2015 - 09.2019

Line Producer

Secondsense Post Production
06.2014 - 01.2015

Masters of Advertising -

SZABIST

BS in Media Sciences - Film and Video Production

Iqra University

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Usra Javed