Victoria Barrett
Marketing Professional; PMP
Torrance,California
Summary
I'm an innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies.
Overview
6
6
years of post-secondary education
11
11
years of professional experience
Work History
Marketing Project Manager
WPS Educational and Psychological Assessments
Torrance, CA
04.2023 - Current
- Develop pre-season marketing plans to support
department and divisional product strategies - Demonstrate leadership skills in managing projects from concept to completion.
- Work closely with product development teams to
create and maintain marketing materials for sales
presentations and events. - Develop marketing strategies and resolve
problems to drive sales. - Edit website content and database to keep
information correct and up-to-date. - Use multiple web-analytics data points to
benchmark, measure and improve online
campaign results. - Use search engine optimization to improve traffic
to brand website. - Provide analytical support and monitored data
quality by interpreting and summarizing data and
trends. - Plan and execute events and marketing
programs to increase qualified leads - Improved budget forecasting accuracy by analyzing historical data and tracking trends.
- Increased departmental collaboration with cross-functional teams to ensure accurate budget allocations.
- Managed the timely submission of all required financial documentation for internal and external stakeholders.
- Participated in strategic planning sessions to align departmental goals with available resources effectively.
- Negotiated favorable terms with vendors, resulting in significant cost savings without compromising quality or service levels.
- Identified cost-saving opportunities through careful analysis of expenditures and vendor contracts.
- Monitored actual spending against approved budgets to identify variances and recommend corrective actions when needed.
- Reviewed operating budgets periodically to analyze trends affecting budget needs.
Marketing Manager
Beyond Meat
El Segundo, CA
02.2021 - 03.2023
- Plan and execute internal and external marketing events.
- Manage workflow between staff, coordinating documents and creative material distribution.
- Managed event logistics, ensuring smooth execution and positive attendee experiences.
- Provided valuable insights to product development teams from direct consumer feedback gathered during events.
- Developed targeted marketing strategies for specific demographics, resulting in higher customer engagement.
- Drove regional sales growth by identifying untapped markets and implementing tailored marketing strategies in those areas.
- Coordinated successful trade show presence, showcasing company offerings to new audiences while strengthening existing partnerships.
- Led cross-functional teams in executing multi-channel marketing campaigns that generated interest in company offerings.
- Optimized marketing efforts by analyzing performance metrics and adjusting tactics accordingly.
- Increased brand awareness by executing strategic field marketing campaigns.
- Elevated brand image with professional presentations at industry conferences and networking events.
- Leveraged social media platforms for increased brand exposure, engaging followers with compelling content.
- Maximized ROI through careful budget management and cost-effective resource allocation.
- Exceeded lead generation goals by implementing creative outreach methods and building lasting relationships with potential clients.
- Designed eye-catching promotional materials to captivate target audiences and generate interest in products.
- Improved overall efficiency by streamlining communication channels between the field team, internal stakeholders, and external partners.
Business Development Manager
Paul Miller Land Rover/Jaguar
Parsippany, NJ
05.2018 - 12.2020
- Managed accounts to retain existing relationships and grow share of business.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Built relationships with customers and community to establish long-term business growth.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Represented company and promoted products at conferences and industry events.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Implemented systems and procedures to increase sales.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Business Development Manager
Motorcycle Mall
Belleville, NJ
03.2014 - 04.2018
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Built relationships with customers and community to establish long-term business growth.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
- Communicated product quality and market comparisons by creating sales presentations.
Education
Project Management Professional (PMP) - Project Management
Project Management Institute
Music Marketing Certificate - Music Business
Berklee College of Music
Boston, MA (online) 03.2019 - 04.2021
Bachelor of Science - Marketing
Rutgers University
New Brunswick, NJ 08.2009 - 05.2014
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Data Extraction
Microsoft Dynamics 365
HubSpot Expert
Campaign development
Account management
Microsoft Powerpoint
Forecasting Ability
Problem Solving
Marketing Management
Market Analysis
Data Analysis
Research methods
Defect tracking
Marketing collateral
B2B Marketing and Sales Tactics
Sales forecasting
Project Management
Timeline
Marketing Project Manager
WPS Educational and Psychological Assessments
04.2023 - Current
Marketing Manager
Beyond Meat
02.2021 - 03.2023
Music Marketing Certificate - Music Business
Berklee College of Music
03.2019 - 04.2021
Business Development Manager
Paul Miller Land Rover/Jaguar
05.2018 - 12.2020
Business Development Manager
Motorcycle Mall
03.2014 - 04.2018
Bachelor of Science - Marketing
Rutgers University
08.2009 - 05.2014
Project Management Professional (PMP) - Project Management
Project Management Institute