Victoria Barrett
Marketing Professional; PMP
Torrance,California
Summary
I'm an innovative Marketing leader with 9+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies.
Overview
7
7
years of post-secondary education
10
10
years of professional experience
Work History
Marketing Team Member
WPS Educational and Psychological Assessments
Torrance, CA
04.2023 - Current
- Develop pre-season marketing plans to support
department and divisional product strategies - Demonstrate leadership skills in managing projects from concept to completion.
- Work closely with product development teams to
create and maintain marketing materials for sales
presentations and events. - Develop marketing strategies and resolve
problems to drive sales. - Edit website content and database to keep
information correct and up-to-date. - Use multiple web-analytics data points to
benchmark, measure and improve online
campaign results. - Use search engine optimization to improve traffic
to brand website. - Provide analytical support and monitored data
quality by interpreting and summarizing data and
trends. - Plan and execute events and marketing
programs to increase qualified leads - Improved budget forecasting accuracy by analyzing historical data and tracking trends.
- Increased departmental collaboration with cross-functional teams to ensure accurate budget allocations.
- Managed the timely submission of all required financial documentation for internal and external stakeholders.
- Participated in strategic planning sessions to align departmental goals with available resources effectively.
- Negotiated favorable terms with vendors, resulting in significant cost savings without compromising quality or service levels.
- Identified cost-saving opportunities through careful analysis of expenditures and vendor contracts.
- Monitored actual spending against approved budgets to identify variances and recommend corrective actions when needed.
- Reviewed operating budgets periodically to analyze trends affecting budget needs.
Field Marketing Specialist
Beyond Meat
El Segundo, CA
02.2021 - 03.2023
- Plan and execute internal and external marketing events.
- Manage workflow between staff, coordinating documents and creative material distribution.
- Managed event logistics, ensuring smooth execution and positive attendee experiences.
- Provided valuable insights to product development teams from direct consumer feedback gathered during events.
- Developed targeted marketing strategies for specific demographics, resulting in higher customer engagement.
- Drove regional sales growth by identifying untapped markets and implementing tailored marketing strategies in those areas.
- Coordinated successful trade show presence, showcasing company offerings to new audiences while strengthening existing partnerships.
- Led cross-functional teams in executing multi-channel marketing campaigns that generated interest in company offerings.
- Optimized marketing efforts by analyzing performance metrics and adjusting tactics accordingly.
- Increased brand awareness by executing strategic field marketing campaigns.
- Elevated brand image with professional presentations at industry conferences and networking events.
- Leveraged social media platforms for increased brand exposure, engaging followers with compelling content.
- Maximized ROI through careful budget management and cost-effective resource allocation.
- Exceeded lead generation goals by implementing creative outreach methods and building lasting relationships with potential clients.
- Designed eye-catching promotional materials to captivate target audiences and generate interest in products.
- Improved overall efficiency by streamlining communication channels between the field team, internal stakeholders, and external partners.
Business Development Manager
Paul Miller Land Rover/Jaguar
Parsippany, NJ
05.2018 - 12.2020
- Managed accounts to retain existing relationships and grow share of business.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Built relationships with customers and community to establish long-term business growth.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Represented company and promoted products at conferences and industry events.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Implemented systems and procedures to increase sales.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Business Development Manager
Motorcycle Mall
Belleville, NJ
03.2014 - 04.2018
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Built relationships with customers and community to establish long-term business growth.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
- Communicated product quality and market comparisons by creating sales presentations.
Education
Music Marketing Certificate - Music Business
Berklee College of Music
Boston, MA (online) 03.2019 - 04.2021
Bachelor of Science - Marketing
Rutgers University
New Brunswick, NJ 08.2009 - 05.2014
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Data Extraction
Timeline
Marketing Team Member
WPS Educational and Psychological Assessments
04.2023 - Current
Field Marketing Specialist
Beyond Meat
02.2021 - 03.2023
Music Marketing Certificate - Music Business
Berklee College of Music
03.2019 - 04.2021
Business Development Manager
Paul Miller Land Rover/Jaguar
05.2018 - 12.2020
Business Development Manager
Motorcycle Mall
03.2014 - 04.2018
Bachelor of Science - Marketing
Rutgers University
08.2009 - 05.2014
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