Vadim Koenen
Plano,TX
Summary
Strategic and results-driven digital marketing leader with over10 years of experience in global B2B marketing, specializing in website optimization, demand generation, and mar-tech integration. Proven ability to lead high-performing teams, optimize marketing technology stacks, and delivering measurable business growth. Adept at driving digital strategy, customer engagement, and lead generation through innovative, data-driven approaches. Focused on aligning marketing initiatives with organizational objectives to maximize revenue, brand awareness, and customer retention.
Innovative and strategic thinker with collaborative approach and strong leadership skills. Possesses deep understanding of business operations and financial management, with proven ability in project management and team development. Committed to driving organizational success through impactful decision-making and effective resource allocation.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Manager, Marketing Automation
Mitel
08.2020 - Current
- Admin Marketo,6Sense, and Salesloft platforms, optimizing mar-tech efficiency for integrated multi-channel global marketing campaigns
- Spearhead an account-based marketing framework, generating $51M in opportunities and $3.4M in closed-won revenue
- Manage a team of6, including2 direct reports, to implement scalable automation strategies and drive lead generation
- Lead the development of SEO-optimized content strategies, resulting in a25% increase in organic traffic and improved brand visibility
- Streamline workflows through advanced automation tools, reducing time-to-market for campaigns by35%
- Define and monitor (KPIs) such as campaign ROI, and audience (prospect and customer) engagement levels to evaluate the effectiveness of marketing efforts
- Execute marketing campaigns by leveraging strong vendor relationships, ensuring high quality deliverables within budget constraints
- Leverage advanced understanding of sales trends through6sense ABM insights to inform and enhance marketing plans, collateral, and strategic initiatives
- Apply innovation to optimize data–driven marketing strategy within current mar-tech ecosystem
- Reduce costs, optimized resource allocation, and improved efficiency in managing projects.
Senior Specialist, Digital Marketing
Ryan
07.2019 - 02.2020
- Administered and optimized the company’s Marketo instance, improving lead engagement and alignment with CRM systems
- Managed website content strategy, enhancing site visibility and boosting lead generation through SEO and targeted campaigns
- Conducted audits and delivered actionable insights that increased automation efficiency and campaign ROI
- Developed analytics frameworks, providing data-driven insights for key stakeholders to refine marketing efforts
Marketing Automation Manager
Teladoc Health
10.2015 - 06.2019
- Enhanced Marketo infrastructure and automation strategies, driving demand generation and increasing pipeline efficiency
- Collaborated with internal and external teams to execute cross-functional campaigns and optimize lead nurturing processes
- Delivered a50% increase in organic traffic through targeted SEO initiatives and keyword optimization
- Supported key events by managing budgets and resources, ensuring efficient execution and measurable impact
Marketing Manager
Zixcorp
05.2014 - 02.2015
- Designed and executed multi-channel campaigns that contributed to a15% increase in customer acquisition
- Partnered with third-party vendors to improve campaign reach and data quality
- Optimized Marketo workflows to enhance lead generation and reporting capabilities
Programs Manager & Systems Analyst
VLG
07.2013 - 04.2014
- Managed project timelines and client communications, ensuring seamless collaboration across creative, account, and client teams
- Integrated CRMs with marketing systems, providing actionable KPI insights to optimize marketing strategies
Campaign Professional
Reach Local
07.2012 - 07.2013
- Improved client retention by20% through detailed campaign performance analysis and optimization
- Delivered data-driven insights to refine digital campaigns and enhance ROI
Education
MBA - Business Administration
Maryville University
St. Louis 08.2021
Bachelor of Arts - International Studies
Southern Methodist University
Dallas, TX01.2012
Skills
- Content Management
- Data Analytics
- Defining, tracking, and analyzing KPIs and Performance Metrics
- Demand Generation & Campaign Management
- Marketing Technology Integration & Automation
- Mentorship to marketing team
- SEO (Technical & Content)
- Team Leadership & Cross-functional Collaboration
- Vendor Relationships Management
- Web Analytics (Google Analytics)
- Website Optimization & User Experience Design
- Marketing Technology: Marketo,6Sense, Salesforce, Salesloft, Microsoft Dynamics
- Digital Tools: CMS Platforms, SEO Optimization Tools, A/B & Multivariate Testing
- Collaboration Tools: Wrike, Asana, Slack, Microsoft Teams
Certification
- 2X Marketo Certified Expert
- Salesloft Admin Certification
- 6sense Next-Gen Marketing/Admin Certification
Languages
Russian
Native or Bilingual
Timeline
Senior Manager, Marketing Automation
Mitel
08.2020 - Current
Senior Specialist, Digital Marketing
Ryan
07.2019 - 02.2020
Marketing Automation Manager
Teladoc Health
10.2015 - 06.2019
Marketing Manager
Zixcorp
05.2014 - 02.2015
Programs Manager & Systems Analyst
VLG
07.2013 - 04.2014
Campaign Professional
Reach Local
07.2012 - 07.2013
Bachelor of Arts - International Studies
Southern Methodist University
- 2X Marketo Certified Expert
- Salesloft Admin Certification
- 6sense Next-Gen Marketing/Admin Certification
MBA - Business Administration
Maryville University