Vaibhav Nindrajog
San Antonio,USA
Summary
Marketing professional prepared for Campaign Analyst role. Known for leveraging data analysis to drive successful campaigns and enhance client satisfaction. Valued for collaborative team efforts and adaptability to changing needs. Skilled in data interpretation, strategic planning, and communication. With over 10 years of expertise in developing strategic marketing campaigns and enhancing customer engagement. Proficient in data-driven marketing, budget management, and optimizing deliverability, consistently improving ROI through innovative solutions. Demonstrates strong leadership in managing cross-functional teams and advancing marketing technology integration.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Campaign Analyst
IBM US
04.2022 - Current
- Lead the technology enablement for marketing campaigns
- Conceptualized 30 strategic campaigns across digital and traditional channels, improving customer engagement by20%
- Managed marketing campaigns for 8 major product lines, impacting a budget of $2 million
- Resolved 10 technical challenges in campaign migration activities
- Revised 7 IP warming strategies to optimize deliverability
- Successfully migrated 3 processes to new platforms, enhancing efficiency by 30%
- Deployed 12 campaigns monthly, overseeing budgets up to $1 million with managing launch dates of the campaigns for ROI
Campaign Analyst
IBM India
08.2015 - 03.2022
- Manage branding, campaign execution and cross sell campaigns
- Spearheaded a digital campaign that generated 45-50% open rate for Email Campaigns
- Saved 30% in time by automating and creating SAS codes for 15 recurring projects
- Managed 15 cross-functional team members to deliver campaigns on time and budget, enhancing brand image significantly
Programmer Analyst
Cognizant
04.2014 - 07.2015
- Assisted in the implementation of strategic campaigns
- Increased team efficiency by 20% by organizing and leading Agile and Scrum meetings
- Improved report accuracy by 15% by automating data analysis and reporting using UNICA, BO, and SAS
- Supported multiple accounts relationship strategies for Delinquency updates, Intimation/Block letter, delinquency bucket reporting
Education
Diploma - IT Center for on Systems and Security
Centre for Development of Advanced Computing : C-DAC
01.2014
Bachelor's Degree - Information Technology
UPTU University
01.2013
Skills
- Adobe Campaign Classic
- Campaign Management
- SAS Automation
- Salesforce
- Campaign management
- Marketing automation
- Campaign support
- Branding strategy development
- Project Management
- Data Analytics
- UNICA
- Aprimo
- IP warming
- ROI
- KPI metrics
- Strategic planning
- Team leadership
- Budget management
- Data-driven marketing
- SQL proficiency
- Conversion optimization
- Content strategy
Certification
Adobe Campaign Business Practitioner at Adobe
Aprimo Admin
Languages
English
Hobbies and Interests
Travelling, Social Media, Gaming, Driving
Additional information
- Strategic planner: Proficient in creating strategies enhancing campaign performance.
- Team leadership: Able to lead teams sized20+ and improve collaboration with connects
- Data-driven marketer: Specializes in data-driven marketing decisions.
- Budget management expert: Effectively manages budgets to optimize ROI.
Timeline
Senior Campaign Analyst
IBM US
04.2022 - Current
Campaign Analyst
IBM India
08.2015 - 03.2022
Programmer Analyst
Cognizant
04.2014 - 07.2015
Bachelor's Degree - Information Technology
UPTU University
Adobe Campaign Business Practitioner at Adobe
Aprimo Admin
Diploma - IT Center for on Systems and Security
Centre for Development of Advanced Computing : C-DAC
Similar Profiles
Hemant JoshiHemant Joshi
Senior Managing Consultant at IBM USSenior Managing Consultant at IBM US
Revathi RajashekaraRevathi Rajashekara
Technical Lead PL/SQL Developer at IBM USTechnical Lead PL/SQL Developer at IBM US
Radhakrishnan RamanujamRadhakrishnan Ramanujam
Site Reliability Engineer at IBM USSite Reliability Engineer at IBM US