VAIDEHI SEJPAL
Sunnyvale,California
Summary
Offering solid foundation in marketing principles with readiness to learn and grow in dynamic environment. Brings understanding of market research and digital marketing, along with strong analytical and communication skills. Ready to use and develop these skills in Marketing Executive role.
Overview
12
12
years of professional experience
Work History
Marketing Executive
PNG Jewelers
11.2024 - Current
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and implemented targeted digital strategy to improve business performance..
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
Project Manager
LMD NETWORKS
06.2024 - Current
- Developed and executed process optimization strategies, leading to a 25% reduction in implementation timelines
- Designed and implemented cross-functional collaboration frameworks to enhance operational efficiency
- Analyzed customer feedback and market trends to improve service delivery and elevate customer satisfaction by 95%
- Deployed data-driven methodologies to identify business pain points and streamline operational workflows
Marketing Manager
NETAYA FINE JEWELRY
08.2022 - 04.2023
- Led a digital transformation initiative, increasing e-commerce revenue by 40%
- Implemented advanced analytics and data tracking systems, driving a 25% improvement in customer engagement
- Established KPI dashboards integrating multiple data sources to enable real-time business decision-making
- Managed cross-functional teams across the US and India to drive project execution
Marketing Lead - Marketing & Communications
ROLEX WATCH COMPANY
05.2018 - 08.2022
- Administered a $20M marketing technology budget to enhance digital presence and campaign efficiency
- Developed multi-channel automation workflows, reducing campaign deployment time by 35%
- Introduced an industry-first PR analytics system, achieving a 200% ROI on media investments
- TUDOR WATCHES: Spearheaded the brand launch in the Indian market, achieving 120% of first-year revenue targets
Brand Manager
ALMA MATER BIZ. SOLUTIONS
09.2016 - 03.2017
- Implemented marketing automation frameworks, increasing digital sales by 45%
- Designed a data-driven market analysis system for real-time consumer insights
- Optimized cross-channel marketing strategies, improving ROI tracking by 30%
Account Manager
NETWORK ADVERTISING
10.2012 - 09.2016
- Managed a $5M MarTech stack, delivering 25% YoY revenue growth
- Led a team of five specialists to implement marketing automation solutions
- Built an automated campaign measurement system, reducing reporting time by 60%
Education
Master of Business Administration - Marketing & Strategy
Management Development Institute
India03.2018
Bachelors of Mass Media - Advertising
Mumbai University
India03.2012
Skills
- Product management
- Brand-building strategies
- Campaign planning
- Budgeting and allocation
- KPI tracking
- Digital marketing
Timeline
Marketing Executive
PNG Jewelers
11.2024 - Current
Project Manager
LMD NETWORKS
06.2024 - Current
Marketing Manager
NETAYA FINE JEWELRY
08.2022 - 04.2023
Marketing Lead - Marketing & Communications
ROLEX WATCH COMPANY
05.2018 - 08.2022
Brand Manager
ALMA MATER BIZ. SOLUTIONS
09.2016 - 03.2017
Account Manager
NETWORK ADVERTISING
10.2012 - 09.2016
Master of Business Administration - Marketing & Strategy
Management Development Institute
Bachelors of Mass Media - Advertising
Mumbai University
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