Vail Palmer-White
Los Angeles,USA
Summary
Dynamic Executive Producer with a proven track record in delivering innovative solutions to complex production challenges. Skilled in assembling high-performing teams and managing intricate budgets while efficiently negotiating with diverse vendors. Known for collaborative leadership and the ability to guide cross-functional teams in executing multifaceted projects on time and within budget, all while maintaining a strong creative vision. Career aspirations include driving larger-scale productions that push creative boundaries.
Overview
26
26
years of professional experience
Work History
Executive Producer
In-House Production, LLC., dba Photo Group
Los Angeles, CA
01.2014 - Current
- Drive business and analyze P&Ls by streamlining overhead and boosting gross revenue from $500,000 to 1.5 million over the first 3 years
- Partner with Advertising Agencies and Fortune 500 companies to formulate strategies, develop project specific budgets and execute large and small campaigns ranging from $50,000 - $700,000
- Win projects by gaining customer buy-in by proposing comprehensive solutions that address client's visions, creative and monetary goals
- Exceed client expectations and gain repeat business through deep active listening, attention to detail, trust building and exceptional follow-through
- Establish, cultivate and mobilize 20-100-member creative teams across multiple states galvanizing campaign narratives
- Spearhead grassroots initiative to transform industry by working with colleagues to create and establish standardized safety protocols and educate partners on government regulations and procedures to reduce overall liability
- Www.photo-group.com
Partner/Head of Production/ Set Producer
Strongwater Studio, Inc., dba Photo Group
New York, NY
01.2005 - 12.2013
- Capitalized on trending business opportunities in California which led to establishing a local office, stimulating company avenue while achieving client savings and outpacing New York's revenue by 50%
- Coordinated and mapped out multiple short-term projects from onset to completion, partnering with multiple vendors to bring creative visions to fruition
- Crafted and implemented a digital system replacing an outdated analog system to accelerate and create efficiencies to our internal processes which yielded faster asset delivery to clients, quicker turnaround times and opportunities to increase productivity
- Formed and spearheaded new casting division which resulted in increasing our revenue by 20% and was instrumental in providing quality control
- Crafted internal archive and digital conversion of Peter Strongwater's photography for Interview Magazine for syndicate
Co-Founder/Partner
And Creative Production
New York, NY
01.2007 - 12.2008
- Provider of photo production, project management and creative strategy/concepts to clients including Cloudily Spa at The Plaza Hotel, Uroxatral/Sanofi-Aventis U.S
- (pharmaceuticals), Marui OIOI (Japanese department store), Erica Shires Photography and Mark Joseph Cakes
- Reinvented visual identity of Mark Joseph Cakes; steered client - competitor in Food Network and TLC cake challenges away from cold, contemporary design and dark colors toward a more approachable look; presented client with creative brief encompassing competitive analysis and visual concept, satisfying modern personal taste while still connecting with customers; test-shot high-end event cakes to indicate creative direction, winning photography commission on project; created logo (original assignment); clarified long-term brand vision
- Recruited and supervised creative and production teams with noted ability to select staff uniquely attuned to photographer's stylistic vision
Studio Manager/ Producer
Warwick Saint Photography
New York, NY
01.2003 - 12.2005
- Orchestrated projects for clients including Nike, Puma, Eve Fetish, Maybelline New York, Russian Harper's Bazaar, Flaunt, Sports Illustrated, Honey, Official, Out Kast, Angie Stone and Missy Elliot in the US, Europe and South African markets
- Supervised digital workflow; devised and maintained filing systems for digital creative assets resulting in a seamless system that could be accessed remotely while away from the office
- Participated in business development, composing monthly mailers and email teasers showcasing recent work and updating photographer's portfolio
Manager
Magnet Gallery
New York, NY
01.2002 - 12.2003
- Assisted in curating and installing monthly exhibitions assuring all art pieces were presented with the artist's intent for optimal viewer experience
- Developed new ways to increase the flow of buyers to the gallery by designing and developing product brochure for secondary market list, as well as sending email blasts detailing artists' bios and works
- Oversaw gallery accounts and expenses tracking company's P&Ls
Freelance Assistant to the Photo Director
Harper's Bazaar
New York, NY
01.1999 - 12.2001
- Created Harper's Bazaar's photo archives and catalogued all editorial stories by photographer and date
- Researched and returned all celebrity pick-up art for various sections in the magazine
- Retained as assignment photography for select pieces
Education
B.F.A - Photography
Parsons School of Design
New York, NYSkills
- Print & Video Content
- Payroll ManagementIntegrated Content Production
- Talent Development
- Line production
- Post supervision
- P&L Management
- Bidding & Budgeting
- Cash flow optimization
- Executive and team decision-making
- Crisis management
- Problem solving
- Client Relationship Management
- Cross-functional team leadership
- Critical thinking
- Communication
- Organization
- Process development and improvement
- Intuitive
Link To Work And Client List
www.photo-group.com
Software
Adobe Creative Suite, Base Camp, Biding Software; Blink Bid, Hot Budgets, Show Biz and AICP Bid forms, G Suite, Microsoft Office, QuickBooks, Studio Binder.
Timeline
Executive Producer
In-House Production, LLC., dba Photo Group
01.2014 - Current
Co-Founder/Partner
And Creative Production
01.2007 - 12.2008
Partner/Head of Production/ Set Producer
Strongwater Studio, Inc., dba Photo Group
01.2005 - 12.2013
Studio Manager/ Producer
Warwick Saint Photography
01.2003 - 12.2005
Manager
Magnet Gallery
01.2002 - 12.2003
Freelance Assistant to the Photo Director
Harper's Bazaar
01.1999 - 12.2001
B.F.A - Photography
Parsons School of Design
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