Bachelor of Arts - PUBLIC RELATIONS
UNIVERSITY OF SOUTH FLORIDA
01.1993 - 05.1996
Val Ross
Marketing and Advertising
St. Petersburg,FL
Timeline
Work History
Account Executive
Valpak of Tampa Bay
04.1996 - Current
Experience working with a variety of industries, small local entrepreneurs, regional and national accounts. Strategic campaigns tailored to client's unique marketing needs. We use client and owned data for targeting and profiling best opportunities. Integrated and seamless print and digital campaigns with embedded campaign tracking tools.
Valpak is best known for mailing the Blue Envelope filled with local, regional and national content aimed at a residential audience. Specialty and affordable postcards including digital press and custom personalization.
Bottom line...affordable and effective marketing focused on RESULTS.
Education
Bachelor of Arts - PUBLIC RELATIONS
UNIVERSITY OF SOUTH FLORIDA
TAMPA 01.1993 - 05.1996
Skills
Client relationship building
Account management
Relationship building and management
Pipeline management
Digital marketing - Adwords, Addressable GeoFencing
Database segmentation
Direct Mail
List data management
Graphic Design
Problem Solving
Strategic selling
Customer service
New business opportunities
Customer relations
Territory management
Sales quota achievement
Lead development
Customer presentations
Customer rapport
Sales strategies
Strong relationships
Lead generation
Interpersonal skills
Account planning
Performance tracking
Sales proficiency
Goals and performance
Sales expertise
Contract negotiation
Research and analysis
Account servicing
Business development
Data analysis
Account oversight
Strategy implementation
Order management
Needs assessments
Account relations
Sales presentation
Negotiation skills
Strong presentation skills
Attention to detail
Organizational skills
Problem-solving
Multitasking
Active listening
Decision-making
Relationship building
Analytical thinking
Teamwork
Reliability
Customer engagement
Sales presentations
Adaptability and flexibility
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