VAL WRIGHT, MA, CCMP
Summerville,South Carolina
Summary
Persuasive and articulate Communications professional with over eight years of experience in healthcare and public service leadership. Expertise in employee engagement, internal communications, and change management has led to successful program development and enhanced team performance. Proven ability to design strategic messaging that fosters organizational resilience during crises and restructuring. Prosci certified Change Management Practitioner with history of improving health through by talking about it and getting the message right the first time.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Manager of Communications
We Are Sharing Hope SC (SHSC)
Charleston, South Carolina
12.2022 - 11.2023
- Company Overview: South Carolina's federally designated non-profit Organ Procurement Organization (OPO)
- Managed daily operations for all state-wide (internal and external) communications functions for SHSC, to include employee engagement activities, internal, strategic and crisis communications, marketing, brand awareness initiatives, media relations, public relations, public education and social media
- Led a team of communications coordinators and volunteers working to support organ donation through campaigns, events and publications resulting in a 125% increase in public education requests from the previous year
- Coordinated with staff and state/city governments and health care organizations during monthly organ donation remembrance events
- Sponsored and co-hosted on-site public school and university donor awareness and educational events
- Promoted SHSC's DEI efforts to create awareness and dispel myths and misconceptions about donation within communities of color
- Further promoted the organization's DEI efforts by submitting and winning numerous diversity champion awards with state and national organizations
- Created and designed and/or assigned internal communications deliverables, including event and critical incident messaging, monthly internal newsletters, quarterly Board of Directors' newsletters, public education events and presentations for senior leaders and executives
- Utilized low-to-no cost recognition opportunities for staff, planned quarterly on-site team building, executed monthly engagement celebrations and well-funded outings
- Served as the communications representative on the Process Improvement Team
- Provided briefings for bi-weekly leadership meetings, annual reports and policy updates
- Developed creative multimedia content and compelling storytelling packages that reinforced SHSC's brand and increased external engagement
- Identified emerging topics for state and local media placement to support the need for organ donation
- Collected data, analyzed results, created visual assets and created initial draft of the SHSC Annual Report
- Managed negotiations, collaborated on asset design, scripts and videography for a 6-month, $50K brand awareness campaign
- Led data analysis to adjust strategy and future campaign implementation
- Improved department efficiency by cross-training staff in social media content creation, graphic design program adoption and data analytics
- Drafted and/or approved social media content and social calendar, promotional material proofs and brand-aligned organizational documents
- Steward of resource efficiency, vetted vendors and negotiated departmental services to maximize organizational benefits
- Conducted orientation, training, performance reviews and payroll functions for communications staff
- South Carolina's federally designated non-profit Organ Procurement Organization (OPO)
Communications Change Management Consultant & Employee Engagement Manager
Medical University of South Carolina
Charleston, South Carolina
04.2018 - 11.2022
- Drafted all internal communications initiatives, documents and presentation materials for the Chief People Officer's (CPO) approval
- Independently planned, drafted and led communications efforts for MUHA HR activities
- Drafted, developed and led communications plans for IT initiatives upon the direction of MUSC's CIO, Associate CIO and IT leaders
- Served as change management consultant/lead for all offices within Human Capital
- Generated the MUHA HR Leadership newsletter, providing 800 leaders with pertinent insurance, benefits, policy and legal updates
- Collaborated with C-suite and senior leaders to create communication plans that aligned transformative and enterprise-wide projects
- Drafted MUSC branded Human Capital presentation materials for senior leaders for health system dissemination
- Served as the internal change management lead for Charleston-area hospital-wide initiatives
- Cultivated and maintained relationships with executive HR and IT business partners
- Collaborated with the Huron Consulting Group to bring efficiency to interdisciplinary rounding
- Co-developed and managed the enterprise-wide Press Ganey employee engagement survey initiative
- Served as internal communications lead for a four-hospital acquisition
- Developed internal communications curriculum and trained four hundred nursing leaders
- Served as survey designer and lead researcher for enterprise-wide employee engagement studies
- Coordinated with the Chief Medical Officer (CMO) and clinical leaders to restructure, re-brand and execute provider wellness initiatives
- Served as Communications lead and MUHA spokesperson for MUSC's Workplace Violence initiative
Adjunct Professor
College of Charleston
Charleston, South Carolina
01.2015 - 12.2017
- Developed curriculum and unique lesson plans for instruction of undergraduate Communications courses
- Trained students in the areas of Ethics of Health Communication, Public Speaking, Conflict, Communication Theory, Gender & Media and Communication Research Methods
International Study Abroad Coordinator and Instructor
College of Charleston
Charleston, South Carolina
01.2015 - 08.2017
- Coordinated all plan logistics for travel of ~20 students and ~four instructors and staff during month-long study abroad programs
- Established relationships and coordinated with international nonprofit healthcare, religious and civic organizations
- Developed curriculum and instructed a Healthcare Ethics Course
Graduate Teaching Assistant and Public Speaking Consultant
Ohio University
Athens, Ohio
08.2012 - 06.2015
- Completed all course work for a Doctor of Philosophy (PhD) in Health and Interpersonal Communication, dissertation incomplete
- Developed curriculum and unique lesson plans for instruction of undergraduate Communications courses
- Functioned as lead researcher, author/co-author, academic conference presenter and/or award recipient
- Served as the graduate teaching assistant for an Ohio University Department of Public Health study abroad program
- Collaborated with researchers employed by the State of Ohio and Ohio University professors
Adjunct Instructor
The College of Charleston
Charleston, South Carolina
01.2011 - 05.2012
- Developed curriculum and unique lesson plans for students majoring in Communications
- Trained students in the areas Public Speaking and Interpersonal Communication
Member Services Director
National Criminal Enforcement Association (NCEA)
Jackson, Louisiana
05.2005 - 08.2008
- Company Overview: A nonprofit Law Enforcement training and consulting organization
- Coordinated internal and external PR efforts for a nonprofit Law Enforcement training and consulting organization
- Developed creative multimedia content and compelling storytelling packages that build NCEA's brand
- Collaborated closely with organization leadership to plan yearly national conferences and quarterly regional conferences
- Negotiated with vendors to secure site visits, conference locations, speakers, catering and AV
- Content creation and initial draft development for articles submitted for publication in LEO magazines
- Maintained confidential membership information and responded to customer service requests
- A nonprofit Law Enforcement training and consulting organization
Education
Terminal A.B.D. - Health Communication
Ohio University
Athens, OH05.2016
Master of Arts - Organizational Communication
College of Charleston
Charleston, SC12.2010
Bachelor of Arts - Communications, Public Relations certification
College of Charleston
Charleston, SC05.2008
Skills
- Internal communications
- Employee engagement
- Communication messaging and design
- Prosci certified Change Management Practitioner
- Data analytics
- Project management
- Corporate and crisis communication
- Mergers & Acquisitions
- Team management
- Leadership development and coaching
- Event planning
- Marketing strategy
- Executive presentation development
- Public speaking consultant
- Canva, Hootsuite and Constant Contact
- Microsoft suite
- Excellent oral, written and interpersonal skills
Certification
Prosci Certified Change Management Practitioner
References
References available upon request.
Timeline
Manager of Communications
We Are Sharing Hope SC (SHSC)
12.2022 - 11.2023
Communications Change Management Consultant & Employee Engagement Manager
Medical University of South Carolina
04.2018 - 11.2022
Adjunct Professor
College of Charleston
01.2015 - 12.2017
International Study Abroad Coordinator and Instructor
College of Charleston
01.2015 - 08.2017
Graduate Teaching Assistant and Public Speaking Consultant
Ohio University
08.2012 - 06.2015
Adjunct Instructor
The College of Charleston
01.2011 - 05.2012
Member Services Director
National Criminal Enforcement Association (NCEA)
05.2005 - 08.2008
Terminal A.B.D. - Health Communication
Ohio University
Master of Arts - Organizational Communication
College of Charleston
Bachelor of Arts - Communications, Public Relations certification
College of Charleston
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