Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Valencia Jackson

Atlanta,GA

Summary

Strategic global communications executive with a proven record of leading brand strategy, stakeholder engagement, and high-impact campaigns across diverse industries. Expert in shaping compelling narratives, driving measurable audience growth, and enhancing organizational visibility. Skilled in analytical decision-making, cultivating executive and client relationships, and managing complex communications initiatives, including high-stakes crisis management.

Overview

15
15
years of professional experience

Work History

Director of Strategic Communications

AMW Group
07.2021 - Current
  • Directed a diverse, high-impact client portfolio spanning AI technology, corporate business, entertainment, fashion, sports, hospitality, and healthcare, delivering strategic communications solutions that elevated brand visibility, strengthened stakeholder engagement, and drove measurable growth, including positioning AI firms for $80M+ in funding milestones
  • Met deadlines consistently by creating and managing project timelines.
  • Partnered with brand and communications team to drive engagement, awareness and alignment.
  • Shaped audience-relevant communications based on deep understanding of business priorities, company values and industry trends.
  • Tracked internal results, measured successes and identified needs through KPIs.
  • Distilled and synthesized qualitative and quantitative feedback to craft overarching narratives.
  • Wrote compelling, persuasive content to inform and support organizational initiatives.
  • Led crisis communications and media relations activities in response to challenging situations.
  • Drafted speeches for company executives and advised on media talking points.
  • Conducted media training for company executives and business leaders.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Wrote engaging and successful press releases to control information and public opinion.

Marketing and Communications Manager

Bon Appetit Management Company
06.2016 - 08.2020
  • Analyzed market data to inform strategic decisions for a portfolio of luxury clients, including Porsche USA Headquarters, Art Institute of Chicago Museum, The Metropolitan Museum of Art, & Cleveland Museum of Art.
  • Created Porsche’s sustainability-focused communications strategies to align corporate messaging with evolving environmental policies.
  • Developed and executed Porsche’s crisis management protocols to safeguard brand reputation and ensure swift resolution of regulatory matters.
  • Implemented Porsche’s strategic business plans that integrated corporate policy objectives with long-term growth and innovation goals.
  • Managed compliance oversight and reporting for $27M in contracts, ensuring regulatory adherence, risk mitigation, and operational transparency.
  • Contributed expertise to multiple committees to enhance outreach and branding strategies.
  • Directed strategic communications for the Andy Warhol exhibit at the Art Institute of Chicago, positioning the exhibition as a premier cultural event and driving record-setting attendance.
  • Oversaw high-profile partnerships with luxury brands, cultural organizations, and sponsors to amplify the exhibit’s reach and prestige.
  • Executed integrated communications campaigns leveraging digital, broadcast, and print media to engage diverse audiences and broaden membership growth.
  • Directed executive-level media relations, securing features and interviews in top-tier publications and national outlets.
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
  • Led internal communications strategies, aligning museum leadership, curators, and stakeholders to ensure cohesive messaging and brand voice.
  • Managed crisis communications and reputation strategy to protect institutional integrity while navigating sensitive content and public discourse.
  • Led cross-channel marketing and media strategies, securing national and international press coverage that elevated the museum’s brand visibility.
  • Managed consistent design theme, look, and content of organization's online presence.
  • Coached executives on key talking points and communication strategies for different audiences.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with a collaborative approach.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.
  • Revamped online and print materials in collaboration with graphic designers, photographers, and printers.
  • Executed marketing and sales plans to achieve territory targets consistently.
  • Prepared RFP and RFQ responses for new business pitches and presentations.

Communications Lead

UNICEF
06.2010 - 06.2020
  • Managed budget and other allocated resources, monitored expenditures, and maintained overall spend within approved allocations.
  • Secured $132.5M in federal appropriations through strategic advocacy, strengthening funding pipelines for global health and education programs impacting millions worldwide.
  • Spearheaded legislative initiatives, including the REACH Every Mother and Child Act (H.R. 3706), garnering bipartisan support from 150+ congressional co-sponsors and advancing maternal and child health efforts in over 25 countries.
  • Directed advocacy strategy for the Keeping Girls in School Act (H.R. 4134), influencing education equity policy for 98M+ adolescent girls globally.
  • Built and led bipartisan coalitions of 50+ NGOs, policy leaders, and private-sector partners to champion transformative global health and education priorities.
  • Cultivated and managed executive-level relationships with over 200 congressional offices, federal agencies, and international stakeholders to drive sustainable policy change.
  • Created and executed targeted PR campaigns to raise awareness of the organization and its initiatives.
  • Conducted media relations and responded to media requests for information.
  • Produced and distributed brochures, newsletters, and press kits.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.

Strategic Communications Manager

Emory University
06.2014 - 06.2016
  • Managed a $24M contract overseeing communications and public affairs initiatives across University Hospital and multiple academic departments.
  • Supported goals across audiences and channels by collaborating across teams and functions.
  • Developed and advanced sustainability programs in partnership with the University’s Sustainability Office.
  • Established and cultivated partnerships with local and state government officials to support institutional priorities.
  • Led Fair Trade and Farmworker Alliance initiatives, building advocacy networks and strengthening stakeholder relationships.
  • Directed strategic communications planning for public health initiatives and university-wide campaigns.
  • Coordinated cross-departmental partnerships with the School of Medicine, Public Health programs, and other academic units.
  • Collaborated on nutrition policy initiatives with the School of Public Health to advance community health outcomes.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Oversaw crisis communications and public affairs response efforts across multiple departments.
  • Organized high-level policy forums, stakeholder meetings, and advocacy events to advance university initiatives.
  • Directed strategic communications planning for public health initiatives and university-wide campaigns.
  • Cultivated strong corporate image and identity with clear branding.
  • Wrote engaging and successful press releases to control information and public opinion.
  • Taught in-house employees strategies for successful internal and external communications.
  • Drafted speeches for company executives and advised on media talking points.

Education

Master of Arts - Public Relations & Image Management

Full Sail University
Orlando, FL
10.2016

Bachelor of Arts - Business Communication

Point Loma Nazarene University
San Diego, CA
05.2010

Skills

  • Reputation management
  • Brand management
  • Analytical thinking
  • Stakeholder communication
  • Client relations
  • Writing, editing, and proofreading
  • Brand development
  • Campaign management
  • Change management

Websites

Timeline

Director of Strategic Communications

AMW Group
07.2021 - Current

Marketing and Communications Manager

Bon Appetit Management Company
06.2016 - 08.2020

Strategic Communications Manager

Emory University
06.2014 - 06.2016

Communications Lead

UNICEF
06.2010 - 06.2020

Master of Arts - Public Relations & Image Management

Full Sail University

Bachelor of Arts - Business Communication

Point Loma Nazarene University

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