Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Valentin Belenkov

Kaliningrad

Summary

Marketing specialist with over 5 years of experience. I love marketing and everything related to it, but my main experience is in digital marketing. I have strong experience in online advertising, team management and process management. I use a data-driven approach. Ready to develop marketing and grow with you!

Overview

6
6
years of professional experience

Work History

Performance Marketing Manager

Yandex
09.2024 - Current
  • Working with marketing agencies
  • Traffic optimization
  • Formation of hypotheses and experiments to increase effective spending on acquisition new users
  • Formation of processes within the team
  • Maintaining a reporting system with marketing agencies
  • Creating technical specifications for creating creatives in different verticals
  • Budget management and preparation of reports and marketing results
  • Maintaining processes for creating landing pages for purchasing web traffic

User Acquisition Consultant

NDA
09.2023 - 09.2024
  • Setting up attribution systems
  • Formation of processes within the marketing team (reporting system, cross-team processes with the creative team, analysts, BI team)
  • Hiring employees and interviewing
  • Formation of an analytics system for creatives
  • Launching traffic channels (Liftoff, Moloсo, Unity, IronSource)
    Optimization of traffic channels

UA Producer

Nexters
01.2023 - 08.2023
  • Development of DSP channels
  • Systematization of work with optimization algorithms and rotation of creatives
  • Team management and interaction processes both within the UA team and with other teams (analytics, creatives, BI, etc.)
  • Planning quarters and key tasks for team growth and UA results
  • Responsibility for the integration and development of new UA channels
  • Analysis of team work and systematic feedback. Formation of points of growth for team members
  • Preparing and conducting QBR with partners. Analysis of the work done and planning for future goals

User Acquisition Team Lead

Beresnev Games
10.2021 - 11.2022
  • Organization of a full traffic buying cycle
  • Development of vision and marketing strategy
  • Participation in QBR with partners and planning for the development of traffic buying and cooperation
  • Leading the UAM team
  • Setting up team processes
  • Task management
  • Evaluation of tools and preparation of new solutions for UA managers
  • Preparing reports for stakeholders
  • Conducting soft launches of new products, as well as preparing for a global launch.
  • Employee evaluation
  • Setting up a system of meetings within the team.
  • Hiring participation. Conducting technical interviews with candidates.
  • Participation in Mobile Heroes Summit by Liftoff and Vungle.

User Acquisition Team Lead

Playrix
08.2020 - 10.2021
  • Leading a team of 10 people.
  • Setting up and optimizing processes within the team. Providing clear and transparent conditions for team interaction and achievement of KPIs.
  • Interaction with the analytics and automation team. Setting tasks to improve the quality of the team's work.
  • Preparing and conducting internal reporting meetings for management based on the results of the team. Display of results and points of growth of the team and traffic sources. Determination of the further vector of the team's movement.
  • Working with employees. Conducting one-to-one meetings. Ensuring transparency of the results of each employee, preparation of personal development plans within the company.

User Acquisition Manager

Playrix
12.2019 - 08.2020
  • Launch and optimization of campaigns. Working with traffic coverage and reach expanding.
  • Participation in writing algorithms for working with channels. Development of optimization algorithms and an algorithm for evaluating and rotating creatives on the channel.
  • Working with creatives. Analysis of the results of A/B tests and soft launches.
  • Conducting research on traffic sources. Hypothesis development, problem design, setup of the test and result evaluation. Summing up the results of the test and presenting the results to the team.
  • Working with benchmarks. Determining the set of data that is important to receive for the team. Setting up a regular process for obtaining benchmarks. Analysis of dynamics and company results, search for growth points.
  • Working with analytical tools such as AppsFlyer, Tableau, MS Excel.
  • Interaction with partners, holding weekly meetings. Maintaining an up-to-date agenda, discussing operational issues and strategic objectives. Working with invoices.

Ad Monetization Analyst

HeroCraft LTD
08.2019 - 11.2019
  • Analysis, monitoring, optimization and improving the effectiveness of Ad Monetization.
  • Market analysis, tracking of new trends and the introduction of new monetization formats.
  • Formation of reports in Google Sheets and presentations about Ad performance. Working with statistics and data.
  • Maintaining accounting.

Education

Innovative Technologies of Business Administration (M.A.) -

Immanuel Kant Baltic Federal University
06.2020

Business Management and Organisation (B.A.) - undefined

Immanuel Kant Baltic Federal University
06.2018

Skills

  • Mobile advertising strategies
  • Digital advertising
  • Market research
  • Excel proficiency
  • Data interpretation
  • Team leadership
  • Effective presentation skills
  • Tableau analytics proficiency
  • Workflow optimization
  • Team management skills
  • Operational efficiency enhancement
  • Data analysis
  • Google Analytics proficiency
  • Facebook advertising
  • Google Ads management

Websites

Languages

English
Russian

Timeline

Performance Marketing Manager

Yandex
09.2024 - Current

User Acquisition Consultant

NDA
09.2023 - 09.2024

UA Producer

Nexters
01.2023 - 08.2023

User Acquisition Team Lead

Beresnev Games
10.2021 - 11.2022

User Acquisition Team Lead

Playrix
08.2020 - 10.2021

User Acquisition Manager

Playrix
12.2019 - 08.2020

Ad Monetization Analyst

HeroCraft LTD
08.2019 - 11.2019

Business Management and Organisation (B.A.) - undefined

Immanuel Kant Baltic Federal University

Innovative Technologies of Business Administration (M.A.) -

Immanuel Kant Baltic Federal University

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