Valentina Echeverri
Miramar,FL
Summary
Dynamic and result-oriented bilingual (Native Spanish) Marketing Project/Campaign Manager with more than 10 years of experience leading successful marketing initiatives across diverse industries. Proven track record of planning, executing, and optimizing campaigns to drive brand awareness, engagement, and revenue growth. Skilled in project management and cross-functional collaboration. Committed to delivering exceptional results while adapting to evolving market trends and consumer behavior.
Overview
13
13
years of professional experience
Work History
Marketing Project/Campaign Manager
Iberostar Hotels & Resorts
Miami , Florida
2020.01 - Current
- Oversight of the The Americas Marketing Campaign Strategy, analyzing marketing data and metrics to reach the right audiences
- Lead cross-functional teams (creative, content, digital, sales, etc.) to ensure the successful planning, execution and measurement of marketing campaigns and initiatives
- Map out the tasks, timelines and resources required to implement the campaigns and work with stakeholders at all levels of the organization to ensure effective delivery of project milestones
- Ensure the correct implementation of coordinated messages across different channels (B2C-B2B)
- Project management for Omni channel campaigns through all marketing channels (Online-Offline).
Digital Marketing Coordinator
Iberostar Hotels & Resorts
Miami , Florida
2019.07 - 2019.12
- Support in the creation and coordination of Digital Marketing campaigns: Social media, SEM, E-mail Marketing, Display
- Prepare marketing reports by collecting, analyzing and summarizing E-commerce sales data.
Marketing Coordinator
Subway Latin America
Miami , Florida
2018.11 - 2019.07
- Create marketing and advertising campaigns analyzing sales forecasts and prices; preparing marketing and advertising strategies, plans, and objectives
- Monitor budgets
- Project management of marketing campaigns, including – but not limited to – product launches/updates and marketing campaigns (in all channels and media)
- Act as a liaison between stakeholders (Agencies, franchisees, vendors).
Marketing Consultant
Cosechas International (Smoothie Franchise)
, Different countries
2014.02 - 2018.11
- Develop marketing strategies to increase smoothie sales; promotions, activations, photo shoots etc
- And coordinate store branding production (pop)
- Manage digital channels, by publishing updates, handling reputation and community management
- Create and track ads.
Digital Account Manager
DDB Worldwide
Medellin , Colombia
2015.05 - 2016.03
- Coordinate with marketing and creative teams the development of marketing strategies (websites, apps, social media)
- Create documentation, timelines, manage traffic and give instructions to the creative and development team.
Digital Project Manager
Tribal DDB Worldwide
Medellin , Colombia
2011.09 - 2013.06
- Managed multiple projects for different Brands and participate in the strategy creation
- Coordinate the traffic; plan, schedule, track and manage project timelines, milestones and deliverables.
Education
Bachelor in Communication. Cyber media Emphasis -
EAFIT UNIVERSITY
12.2008
Skills
- Bilingual (English/Native Spanish)
- Google Suite
- Microsoft Project
- Trello
- Base Camp
- Slack
- Illustrator
- Word
- Excel
- Power Point
Personal Traits
- Result Oriented
- Organized
- Methodical
- Punctual
- Multi-tasking skills
- Attention to Detail
- Creative
- Responsible
- Leader
- Inter-Personal Skills
- Professional Appearance / Demeanor
Timeline
Marketing Project/Campaign Manager
Iberostar Hotels & Resorts
2020.01 - Current
Digital Marketing Coordinator
Iberostar Hotels & Resorts
2019.07 - 2019.12
Marketing Coordinator
Subway Latin America
2018.11 - 2019.07
Digital Account Manager
DDB Worldwide
2015.05 - 2016.03
Marketing Consultant
Cosechas International (Smoothie Franchise)
2014.02 - 2018.11
Digital Project Manager
Tribal DDB Worldwide
2011.09 - 2013.06
Bachelor in Communication. Cyber media Emphasis -
EAFIT UNIVERSITY
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