VALENTINA GRANDI
San Francisco
Summary
Strategic marketing leader with 12+ years of experience driving demand generation, revenue operations, and go-to-market acceleration for global B2B SaaS companies. Known for building empowered, high-performing teams and fostering a culture of data-driven decision-making. Proven track record in leading digital transformation, aligning marketing and sales functions, and scaling growth initiatives across EMEA, North America, and APAC. Recognized for delivering scalable pipeline growth, launching new revenue streams, and cultivating cross-functional collaboration in growth-stage and enterprise environments. Expert in orchestrating integrated, data-driven programs—including ABM, lifecycle marketing, partner campaigns, and product launches—that drive acquisition, retention, and long-term revenue performance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Marketing & Growth (Interim CMO)
D.B. Group
09.2023 - 04.2025
- Led a global enterprise-wide digital transformation and growth mandate spanning 50+ countries.
- Designed and executed the company’s first enterprise-level demand generation strategy aligned with revenue targets and market expansion.
- Implemented a modern marketing technology stack, enabling scalable lead generation, real-time analytics, and full-funnel visibility.
- Pioneered and scaled a new digital revenue stream via the launch of Customs-as-a-Service (www.wecustoms.com), establishing the company as a tech-forward category innovator.
- Built and scaled a cross-functional growth team across digital marketing, product, and lifecycle functions; accelerated customer acquisition and retention across core markets.
Head of Marketing & Revenue Operations
Torch
10.2020 - 08.2023
- Directed marketing and go-to-market strategies for a leadership development SaaS platform, consistently surpassing pipeline goals.
- Developed and executed a growth marketing strategy that exceeded pipeline targets by 150%+ for eight consecutive quarters.
- Redesigned the end-to-end lead lifecycle and optimized marketing tech stack to improve funnel insights, ROI attribution, and GTM planning.
- Launched integrated ABM and cross-functional campaigns, boosting conversion rates by 40% and increasing sales velocity by 25%.
- Played a key role in securing Series B and C funding rounds through sustained revenue growth and comprehensive marketing performance reporting.
Director, Demand Generation & Operations
Inflection (GoodHire.com)
10.2017 - 04.2020
- Led B2B marketing transformation during company’s strategic pivot from B2C to B2B.
- Developed and executed go-to-market strategy for GoodHire.com, the company’s first B2B product.
- Built and scaled SDR and Customer Success teams to support ABM and enhance customer lifecycle value.
- Implemented a marketing funnel and full tech stack enabling measurable demand generation and revenue forecasting.
- Partnered with product and sales teams to design acquisition, upsell, and retention programs.
Director, Demand Generation & Growth
Cloudwords
05.2015 - 10.2017
- Owned global demand generation strategy for SaaS translation automation platform.
- Redesigned GTM and demand generation engine, optimizing marketing operations, lead management, and funnel metrics.
- Reduced martech stack by 60%, delivering a leaner, agile infrastructure and improved sales alignment.
- Increased campaign performance by 23% across acquisition and retention programs.
- Managed SDR teams and partner marketing strategy, including co-marketing with Marketo.
Regional Marketing Manager, Asia Pacific & Japan
Jive Software
04.2013 - 02.2015
- Led APJ regional marketing strategy for publicly traded enterprise collaboration software.
- Delivered 19% quarterly lead growth and 38% year-over-year regional sales conversion increase.
- Managed integrated demand generation and partner marketing programs across Japan, ANZ, and Southeast Asia.
- Directed digital and content strategy including SEO/SEM, web syndication, events, and analyst relations.
APAC Marketing Practice Lead
Sqware Peg Pty Ltd
02.2010 - 04.2013
- Consulting lead for CRM and marketing automation projects across APAC.
- Designed and executed lead generation and nurturing programs for major clients including Commonwealth Bank, Optus, and World Vision Australia.
- Improved acquisition and retention program effectiveness by 24% on average.
- Led regional marketing strategy and co-marketing initiatives with Salesforce, Eloqua, and Informatica.
- Delivered best practice training for CRM and marketing operations teams.
Australia–New Zealand Market Planner (Graduate Program)
Procter & Gamble Australia Pty Ltd
01.2009 - 02.2010
- Supported market planning and brand performance analytics across P&G product portfolios.
Education
International MBA - Finance (Honors)
Griffith University
07.2009
Bachelor of Business - Marketing & Finance (Honors)
Griffith University
11.2007
Skills
- Demand Generation & Pipeline Growth
- Marketing & Sales Alignment
- Digital Transformation & Martech Strategy
- Account-Based Marketing (ABM)
- Revenue Operations & Forecasting
- Cross-Functional Team Leadership
- Product Marketing & GTM Execution
- Data-Driven Campaign Optimization
Certification
- Demandbase ABM Certification, Foundations – Apr 2017
- HubSpot Inbound Certification – Nov 2015
- Eloqua Revenue Lifecycle Master Certification – Jun 2012
- Eloqua Revenue Performance Management (RPM) – Jun 2012
- Salesforce Admin Certification (201) – Jan 2012
Timeline
Head of Marketing & Growth (Interim CMO)
D.B. Group
09.2023 - 04.2025
Head of Marketing & Revenue Operations
Torch
10.2020 - 08.2023
Director, Demand Generation & Operations
Inflection (GoodHire.com)
10.2017 - 04.2020
Director, Demand Generation & Growth
Cloudwords
05.2015 - 10.2017
Regional Marketing Manager, Asia Pacific & Japan
Jive Software
04.2013 - 02.2015
APAC Marketing Practice Lead
Sqware Peg Pty Ltd
02.2010 - 04.2013
Australia–New Zealand Market Planner (Graduate Program)
Procter & Gamble Australia Pty Ltd
01.2009 - 02.2010
Bachelor of Business - Marketing & Finance (Honors)
Griffith University
International MBA - Finance (Honors)
Griffith University
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