VALENTINA HERNANDEZ

Strategic Planning and Campaign Execution

• Lead strategic planning and execution of multi-channel advertising campaigns for high-profile pharmaceutical brands, including Ozempic, Rybelsus, and Unbranded, ensuring alignment with client objectives, regulatory standards, and market goals.

• Oversee a $5MM multicultural account portfolio, driving brand success through innovative solutions, robust client relationships, and proactive anticipation of client needs to ensure satisfaction and business growth.

Team Leadership and Collaboration

• Manage and mentor cross-functional teams across creative, media, production, and account management, fostering a collaborative, results-driven environment that delivers high-quality, on-time campaigns.

Financial and Operational Management

• Spearhead the development and management of Scopes of Work (SOW), project budgets, timelines, and resource allocation while tracking brand profitability and ensuring financial adherence.

Market Research and Insights

• Conduct in-depth market research and analyze consumer insights to inform strategic and creative development for multi-channel campaigns, tailoring strategies to resonate with diverse and multicultural segments.

Regulatory and Compliance Expertise

• Act as a subject matter expert in navigating regulatory and compliance processes, including legal, medical, and FDA promotional reviews, to accelerate approvals and maintain alignment with industry standards.

Performance Optimization and Reporting

• Monitor campaign performance metrics to optimize strategies, provide actionable insights, and demonstrate ROI to stakeholders.

Engagement and Innovation

• Drive engagement strategies and profitable solutions, leveraging expertise in brand marketing, cultural analysis, and consumer behavior to deliver innovative outcomes.

• Directed key accounts in the endocrinology therapeutic area, managing Consumer and HCP campaigns across diverse assets, including websites, videos, banners, podcasts, emails, and field team enablement tools.

• Supervised junior team members and coordinated the brand planning process, ensuring seamless collaboration with internal stakeholders to deliver high-quality work, meet revenue targets, and proactively mitigate risks.

• Cultivated strong internal and external relationships, effectively communicating brand objectives, offerings, and value propositions to drive alignment and client satisfaction.

• Authored detailed project briefs and Scopes of Work (SOWs), documenting scope requests and ensuring projects adhered to budget forecasts and timelines.

• Partnered with strategy and data science teams to deliver data-driven monthly and quarterly client reporting, providing actionable insights to optimize post-launch performance.

• Reviewed and provided strategic feedback on creative, technical, and analytic deliverables while navigating client, medical, legal, and regulatory approvals.

• Managed all aspects of the project management lifecycle for 20-30 life science pharmaceutical training development projects with revenues ranging from $5K to $1M and consisting of learning and training solutions for external clients to keep their employees abreast of the industry standards, regulations, and new information being released.

• Defined project scopes, plans, and objectives, delegated workload, identified resources, tracked budgets, managed reporting, and established timelines for deliverables.

• Regularly met with clients virtually or in person for weekly project status meetings that included a high volume of videos and audio assets that required video shoots and voice talent recordings.

• Maintained project plans in Smartsheets, Microsoft Project, and Mavenlink; maintained all related files on SharePoint or in shared server folders

• Created Statement of Works needed for each project and monitored the attainment of all established monthly and quarterly project and individual goals.

• Led project delivery for high-impact change initiatives, managing scope, timelines, resources, and budgets while mitigating risks.
• $10M Compliance Project : Implemented CDD Rule, refreshed procedures, and ensured regulatory compliance.
• Optimized resource allocation and collaborated with business lines to address staffing gaps.
• Worked with IT teams to implement Single Sign-On (SSO) and streamline processes using SharePoint and Microsoft Suite.
• Sales Practices Task Force Project : Co-managed a 5-month project to ensure compliance with OCC regulations and assess fraud risks.
• $100M Risk Transformation Project : Oversaw project lifecycle, managed budgets, and created reporting cadences for senior leadership.

• Provided strategic and operational support to the Head of US Global Corporate Banking, overseeing business development initiatives, travel arrangements, and monthly financial and pipeline analysis.

• Played a key role in annual budget planning, contributing to project development and ensuring alignment with organizational goals.

• Analyzed customer journeys and processes to identify improvement opportunities, implementing solutions to drive new business development and partnerships.

• Enhanced client relationships and marketing efforts by designing and managing internal and client-facing hospitality events, strengthening engagement and communication.

• Managed all aspects of project execution and business development support for the VP, including negotiating vendor agreements, defining client onboarding requirements, and translating user needs into functional specifications for technical alignment.

• Oversaw change management processes, resolved operational issues, led security incident responses, and coordinated disaster recovery activities to ensure business continuity.