Valentina Mannella
Miami,FL
Summary
An insightful and proactive researcher with a Masters in Market Research & Consumer Behavior, passionate about understand what drives people and how their behaviors shape decisions. I specialize in digging deep with qualitative and quantitative methods - whether its through surveys, focus groups, usability testing, or one-on-one interviews. With a strong foundation in psychology, customer experience and content research, I thrive on uncovering the "why" behind human actions and deliver actionable recommendations that drive measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Market Researcher
Spotify
Miami, FL
09.2021 - Current
- Designed, managed, and executed three full waves of Spotify's first-ever Creator Sentiment Tracker, setting a key benchmark for creator sentiment, and delivering actionable insights that influence strategic decisions at the senior leadership level.
- Conducted high-impact, fast-turnaround research on soundscapes, providing critical insights on format usage and preferences that directly shaped the product's long-term revenue model.
- Formulated and executed a large-scale quantitative survey of over 2,000 U.S. consumers, analyzing the digital video landscape to identify priority audiences, refine content strategy, and define differentiated value propositions for the video workstream.
- Led user research on the impact of representative playlist covers on engagement and inclusion, driving the editorial team to optimize over 20 playlists, significantly enhancing user connection and satisfaction.
- Collaborated with external vendors to deploy a content tracker survey to 30,000+ respondents across multiple markets, analyzing data SPSS and Qualtrics to deliver high-impact insights and inform company-wide strategies.
Associate Director
IE University
Madrid, Spain
09.2020 - 04.2021
- Organized and coordinated a series of recruitment events, including Admission Day and Global Info sessions with 100+ attendees, which led to a 5% increase in the sales funnel conversion.
- Analyzed Power BI reports and dashboards to uncover new business insights across programs and diverse markets.
- Collaborated across regional teams to enhance IE's visibility.
Recruiter
20|20 Research Inc
Miami, FL
07.2018 - 12.2018
- Analyzed client briefs to identify target customer segments, delivering actionable insights aligned with business objectives.
- Conducted 300+ questionnaires to provide clients with a comprehensive analysis of customer brand affinity.
- Performed in-depth interviews and recruited 450+ participants for focus groups, ensuring alignment with client objectives and target audience criteria.
- Managed a portfolio of 40 clients, guiding them in prioritizing key insights to drive strategic adjustments in brand perception.
Education
Master of Science - Market Research And Consumer Behavior
IE University
Madrid, Spain 07-2020
Bachelor of Arts - Psychology
University of Miami
Miami05-2019
Skills
- Proficient in MS Excel, Word, PowerPoint, Tableau, SPSS, Data Analytics, Qualtrics, Google Analytics, Power BI, and HubSpot
- Brief building
- Survey design
- Discussion guides
- Interview moderation, focus groups
- Methodology Selection
- On-platform fielding (Quicksilver)
- Project Management
- Competitive analysis
- Strong presentation, communication, and team working skills
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Certification
- Data Analytics course (in progress)
Timeline
Market Researcher
Spotify
09.2021 - Current
Associate Director
IE University
09.2020 - 04.2021
Recruiter
20|20 Research Inc
07.2018 - 12.2018
- Data Analytics course (in progress)
Master of Science - Market Research And Consumer Behavior
IE University
Bachelor of Arts - Psychology
University of Miami
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