Valentina Mercado
Miami,FL
Summary
Customer service and sales business professional with working ten years of experience in the retail & wholesale industry in the US, Europe and South America. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion, and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
12
12
years of professional experience
Work History
Account Executive Manager
NF SKIN
06.2018 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Developed customized account plans for clients to help them achieve their business goals.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Collaborated with multiple internal and external and external stakeholders (e.g., suppliers, procurement, Markets, product marketing) in the planning and development ( inc. engineering and production samples sign off) of all retail communication tools for all retail formats worldwide.
- Managed key consumption period campaigns with an internal creative team including the creation of briefings, regular projects, projects reviews, and assignment of target cost per customer.
- Brought product stories to life via in- store experiences and the development of creative visual/communication aids for all brands.
- Identified solutions for individual market demands by learning the market´s culture, influencing communication designs, productions prioritization, and onboard all key stakeholder.
- Optimized CRM system usage, ensuring accurate data tracking for improved decision-making processes within the team.
- Participated in trade shows, conferences, and networking events to generate leads for new business opportunities.
Digital Sales Manager US & Europe
OndadeMar
03.2016 - 06.2018
- Increased digital sales revenue by developing and implementing effective online marketing strategies.
- Managed a team of sales professionals to exceed quarterly digital sales goals and targets.
- Developed strong relationships with key clients, leading to increased repeat business and long-term partnerships.
- Implemented data-driven decision-making processes to optimize digital sales strategies based on analytics insights.
- Ensured consistent brand messaging across all digital channels by working closely with creative, content and marketing teams.
- Achieved sales goals, service targets and KPI.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Logistics & Sales
Intergalass Corp.
02.2012 - 03.2016
- Increased profitability by implementing cost-saving strategies in the logistics process.
- Streamlined shipping and transportation processes for greater efficiency and customer satisfaction.
- Collaborated with internal teams to optimize supply chain operations, improving overall productivity.
- Conducted regional market research to identify potential customers and increase sales opportunities.
- Negotiated favorable contract terms with suppliers, resulting in reduced costs and improved profit margins.
- Expanded client base through strategic networking at industry events and trade shows.
- Prepared sales presentations for clients showing success and credibility of products.
- Managed revenue models, process flows, operations support and customer engagement strategies.
Education
Bachelor of Arts - Public Relations
Florida International University
Miami, FL05.2014
Associate of Arts - Public Relations
Miami Dade College
Miami, FL08.2012
Skills
- Data-driven insights
- Client retention
- Team leadership
- Strategic thinking & planning
- Account management
- Problem solving
- Decision making
- Project management
- Customer service & experience
- Attention to detail
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
References
References available upon request.
Timeline
Account Executive Manager
NF SKIN
06.2018 - Current
Digital Sales Manager US & Europe
OndadeMar
03.2016 - 06.2018
Logistics & Sales
Intergalass Corp.
02.2012 - 03.2016
Bachelor of Arts - Public Relations
Florida International University
Associate of Arts - Public Relations
Miami Dade College
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