Valentina Moreno Mendieta
Bogotá,Colombia
Summary
I am a disciplined, creative, and strategic professional with extensive experience in organizational communication, social media, content creation, and public relations. Throughout my career, I have successfully managed multiple projects, developed marketing strategies, and optimized digital campaigns to enhance brand visibility and engagement. I excel in leading teams, building strong client and influencer relationships, and producing high-quality content for various platforms. With a keen eye on emerging trends and a passion for continuous learning, I thrive in fast-paced environments and am driven to achieve clear goals and improve overall performance.
Overview
4
4
years of professional experience
Work History
Communications Specialist
Cultural Connections Global
01.2024 - Current
- Developed and managed comprehensive marketing strategies across multiple channels including SEO, social media, email, and content marketing to drive brand visibility and engagement.
- Created and executed marketing plans for clients, owning the entire project lifecycle from conceptualization to execution, ensuring alignment with business objectives and client expectations.
- Led content creation and distribution efforts across channels, managing content development by both internal team members and external partners to ensure brand consistency.
- Directed internal and client-facing team meetings, ensuring project timelines were met, client communication remained clear, and deliverables were executed as planned.
- Maintained strong relationships with clients, acting as a liaison to address questions, provide innovative solutions, and handle complex challenges in a timely and professional manner.
- Monitored and analyzed performance metrics, using insights to drive continuous improvements and optimizations, while providing actionable recommendations to clients.
- Prepared and presented comprehensive marketing reports to clients, showcasing key performance indicators, insights, and the impact of implemented strategies.
- Kept abreast of the latest industry trends, integrating emerging technologies and methodologies into strategies to maintain a competitive edge in the market.
Media Coordinator
CAMP INTERLAKEN JCC
06.2022 - 08.2023
- Coordinated and supervised the photography and video teams, ensuring high-quality content production, reviewing, and approving final edits to align with brand guidelines.
- Selected and published engaging content across social media platforms, including Instagram and TikTok, to increase audience engagement and brand visibility.
- Crafted compelling copy and claims for social media posts, advertisements, and campaigns, tailoring messages to resonate with target audiences and boost conversions.
- Created and edited video content specifically optimized for Instagram Reels and TikTok formats, enhancing brand presence on trending social media platforms.
Social Media Manager
Mandala Cases
12.2022 - 02.2022
- Developed communication strategies based on current social media trends, aligning campaigns with company objectives and sales plans to drive engagement and conversions.
- Created copy and crafted compelling claims for social media posts, advertisements, and campaigns to effectively communicate brand messaging.
- Managed brand identity across social networks, ensuring consistent messaging, visuals, and tone that aligned with the overall brand vision.
- Led and supervised the customer service team, ensuring timely responses to inquiries and fostering positive relationships with the audience.
- Created a content grid to plan and schedule posts across platforms, ensuring consistent brand presence and timely delivery of content.
- Coordinated with the design team to develop various types of content, ensuring that visuals aligned with brand guidelines and campaign objectives.
- Managed communication with ambassadors, collaborators, and artists, fostering strong partnerships to amplify brand presence and reach.
- Created engaging blog content, aligned with the company’s brand voice and SEO best practices, to support content marketing and increase organic traffic.
Customer Specialist
Transcom TWW S.A.S
10.2021 - 12.2021
- Identified and resolved customer issues at EARSHORE BOSTON PROPER Company
Community Manager
Tech University
03.2021 - 10.2021
- Identified and executed improvements in public relations strategies with influencers, strengthening brand partnerships and enhancing influencer-driven campaigns.
- Collaborated with the marketing team to develop and promote influencer advertising campaigns, ensuring alignment with brand objectives and target audience engagement.
- Provided detailed performance reports for influencer campaigns, analyzing key metrics and offering insights to assess campaign effectiveness and recommend future improvements.
Education
Social Communication And Journalism -
Sergio Arboleda University
Bogotá, Colombia 06-2021
Skills
- Digital Marketing
- Client Relationship Manager
- Internal Communication Skills
- Organizational Communication
- Project Management
- Social Media Management
- Brand Strategy Management
- Content Creation
- Video edition/ creation
- Brand Marketing
- Effective Time Management
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Communications Specialist
Cultural Connections Global
01.2024 - Current
Social Media Manager
Mandala Cases
12.2022 - 02.2022
Media Coordinator
CAMP INTERLAKEN JCC
06.2022 - 08.2023
Customer Specialist
Transcom TWW S.A.S
10.2021 - 12.2021
Community Manager
Tech University
03.2021 - 10.2021
Social Communication And Journalism -
Sergio Arboleda University
Similar Profiles
Andrew PropesAndrew Propes
Area Manager at Global Connections to EmploymentArea Manager at Global Connections to Employment
Nancy ReinigNancy Reinig
Customer Service Specialist II at Global Connections, Inc.Customer Service Specialist II at Global Connections, Inc.
Abigail ScarboroughAbigail Scarborough
Patient Appointment Coordinator at Global Connections®Patient Appointment Coordinator at Global Connections®