Valentina Novelli
Boston,MA
Summary
Dedicated Account Executive 14 years of experience leading sales initiatives at diverse corporations. Reliable relationship builder bringing highest quality products to prospective clients, resulting in repeat sales. Motivated salesperson delivers value to organizations seeking to improve product sales.
Overview
14
14
years of professional experience
Work History
Account Executive
Binda Italia (Watches And Jewelry Italian Company)
03.2020 - Current
- Built and strengthened long-lasting client relationships
- Monitored sales performance metrics to achieve strategic account objectives.
- Trained, coached, and mentored consolidated clients and new clients
- Maintained store visual standards by setting up window and interior displays to merchandising guidelines.
- Managed over 80 clients (20 top clients)
- Established close relationships with new small business prospects.
- Collaborated with internal teams to develop account strategy.
- Trained clients on product features and updates to secure buy-in.
Visual Merchandiser and Trade Marketing
Binda Italia
06.2016 - 03.2020
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Monitored and replenished display inventory and restructured according to available stock.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Managed over 80 clients (20 top clients)
Trade Marketing Consultant
Freelance For Pharma, Cosmetic And Jewelry
08.2015 - 03.2020
- Worked in different field and clients: pharma, cosmetic and jewelry
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Created visual displays to highlight new and featured products.
- Collaborated with store managers to determine best placement for merchandise displays.
- Proposed new ideas and concepts to enhance merchandise displays.
- Developed visual merchandising plans and strategies to promote store offerings.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 80 clients
Visual Merchandiser and Trade Marketing
Pierre Fabre (Pharma And Cosmetic French Company)
07.2014 - 07.2015
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Created customized marketing materials to increase product awareness.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Scheduled regular maintenance and repair of displays for longevity.
- Utilized paper, fabric and props to create displays.
- Incorporated new design techniques to create innovative and eye-catching displays.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Arranged consistent shelves, bins, and racks 100+ pharmacies by following established planograms
Visual Merchandiser
Novartis Consumer Health
04.2010 - 12.2013
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Created customized marketing materials to increase product awareness.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Scheduled regular maintenance and repair of displays for longevity.
- Utilized paper, fabric and props to create displays.
- Incorporated new design techniques to create innovative and eye-catching displays.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Arranged consistent shelves, bins, and racks at 100+ pharmacies by following established planograms
Visual Merchandiser
Subdued (fashion)
09.2009 - 05.2010
- Developed themes, props and lighting for merchandise displays.
- Developed merchandising strategy to efficiently move overstock.
- Collaborated with store managers to determine best placement for merchandise displays.
Education
Visual Merchandiser Course - Visual Merchandiser And Window Dresser
Visualab
Rome, Italy2011
Master of Arts - Marketing And Branding For Luxury Industry
IED European Institute of Design
Rome, Italy01.2010
Bachelor of Arts - Fashion Management
Università Degli Studi La Sapienza
Roma, Italy09.2009
Skills
- Sales Strategies
- Sales Forecasting
- Brand Development and Marketing
- Client Relationship-Building
- Space Planning
- Merchandising Plan Creation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Account Executive
Binda Italia (Watches And Jewelry Italian Company)
03.2020 - Current
Visual Merchandiser and Trade Marketing
Binda Italia
06.2016 - 03.2020
Trade Marketing Consultant
Freelance For Pharma, Cosmetic And Jewelry
08.2015 - 03.2020
Visual Merchandiser and Trade Marketing
Pierre Fabre (Pharma And Cosmetic French Company)
07.2014 - 07.2015
Visual Merchandiser
Novartis Consumer Health
04.2010 - 12.2013
Visual Merchandiser
Subdued (fashion)
09.2009 - 05.2010
Visual Merchandiser Course - Visual Merchandiser And Window Dresser
Visualab
Master of Arts - Marketing And Branding For Luxury Industry
IED European Institute of Design
Bachelor of Arts - Fashion Management
Università Degli Studi La Sapienza
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