Valentina Gomez
Brand Manager
Miami,FL
Summary
I’m a Brand Manager with over 8 years of experience leading creative strategy across different industries. At Amerant Bank, I oversee brand identity and integrated marketing efforts, developing campaigns and activations in collaboration with renowned partners such as Miami Heat, Florida Panthers, Tampa Bay Rays and Miami Marlins.
My background includes roles in digital marketing, CRM, and social media, supporting brand growth across Latin America and the U.S. I’ve worked with global organizations like EssilorLuxottica and Roca, developing campaigns that align creative storytelling with data-driven strategy to deliver measurable results.
Overview
9
9
years of professional experience
Work History
VP, Brand Manager
Amerant Bank
10.2021 - Current
- Led the development and execution of Amerant’s brand strategy across all verticals, elevating recognition, and aligning visual identity with business goals.
- Built and managed a centralized digital asset management platform and brand hub to ensure consistency across internal teams and external agencies, resulting in a 50% increase in productivity.
- Collaborated cross-functionally with executive leadership, product, and digital teams to translate business objectives into compelling brand experiences that foster customer loyalty.
Marketing Analyst
EssilorLuxottica
08.2019 - 10.2021
- Drove brand awareness and campaign execution across 20+ countries in Latin America and the Caribbean, aligning messaging with the global strategy.
- Partnered with product development to modernize promotions, and successfully launch region-specific campaigns.
- Collaborated with cross-functional teams to ensure proper implementation of retail strategies, resulting in a 20% increase in retail sales.
Marketing Coordinator & Graphic Designer
Roca USA
01.2017 - 08.2019
- Streamlined marketing materials development and distribution, resulting in 25% cost savings, and improved overall quality of materials.
- Coordinated and executed multiple successful trade shows, resulting in a 25% increase in lead generation and a 30% increase in revenue.
- Managed marketing logistics and asset delivery across B2B channels, trade shows, and vendor events.
Education
Bachelor of Arts - Graphic Design
CESDE
05.2001 -
Skills
- Experienced with Adobe Creative Suite tools
- Brand Development & Management
- Data Analysis
- Digital Marketing
- Email Marketing
- Advertising & Media
Timeline
VP, Brand Manager
Amerant Bank
10.2021 - Current
Marketing Analyst
EssilorLuxottica
08.2019 - 10.2021
Marketing Coordinator & Graphic Designer
Roca USA
01.2017 - 08.2019
Bachelor of Arts - Graphic Design
CESDE
05.2001 -
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