VALENTINA RODRIGUEZ
Orlando,FL
Overview
7
7
years of professional experience
1
1
Language
Work History
MARKETING MANAGER
Addition Financial Arena, Spectra
2017.08 - Current
- Design and execute national social media strategy for Facebook, Twitter, Instagram, Tik Tok, and Snapchat
- Increase social media engagement and followers by roughly 47% year-over-year on Instagram and Facebook
- Develop monthly analytic reports to gauge social media, e-marketing, and CRM success
- Design and distribute post event surveys to consumers to gauge effectiveness of social media and day of event coordination
- Convert qualitative user feedback on social media channels to actionable recommendations for the event department that will in-turn create a better fan experience
- Create and maintain social media calendar to keep marketing department accountable
- Develop and implement marketing plans for events
- Negotiate and purchase media promotions for arena events across multiple channels
- Produce event recaps for promoters to verify fulfillment of advertising buys
- Manage all grassroots promotions including handbills, posters, and community appearances
- Serve as community liaison for customers with questions
- Manage and recruit interns for our 12-week long internship program
- Draft and distribute press releases to local and national media.
CONTENT COORDINATOR
Evok Advertising Agency
2015.01 - 2017.08
- Managed and maintained social media presence for client industries including: hospitality, travel and tourism, professional associations, personal care, non-profit, technology, education, finance and entertainment
- Developed monthly analytic reports for clients to gauge effectiveness of social media campaigns
- Actively contributed to the brand community by responding to direct messages and engaging with customer comments
- Responsible for public relations duties including: drafting, distributing and pitching press releases to local, regional and national media
- Responsible for monthly media client reports: print, online and broadcast
- Conducted market and client research
- Generated proposals and recommendations for special promotions
- Participated in new business research, planning and proposals
- Experience in developing and executing paid advertising strategies for the following platforms: Facebook, LinkedIn, Instagram and Twitter.
COMMUNICATIONS AND NEIGHBORHOOD RELATIONS INTERN
City Of Orlando
2013.08 - 2013.12
- Responsible for marketing and communication tasks for social media and City of Orlando website
- Drafted press releases and media advisories for Mayor Buddy Dyer
- Coordinated press conferences, parades and volunteer events
- Drafted the Mayor’s speech for multiple events including POW-MIA ceremony, Veterans Day Parade and State of the Union Address.
Education
BACHELOR OF ARTS - ADVERTISING/PUBLIC RELATIONS
University of Central Florida
Skills
Market Positioning
Public and Media Relations
Budgeting and Allocation
Strategic planning
Corporate Communications
Google Analytics, Google Docs, Google Sheets
Photoshop and After Effects
Paid Social Media Advertising
Sprout Social, Hootsuite, Buffer, Canva
Instagram, Facebook, Twitter, Snapchat, TikTok, Pinterest
Ticketmaster, TM Blue
Timeline
MARKETING MANAGER
Addition Financial Arena, Spectra
2017.08 - Current
CONTENT COORDINATOR
Evok Advertising Agency
2015.01 - 2017.08
COMMUNICATIONS AND NEIGHBORHOOD RELATIONS INTERN
City Of Orlando
2013.08 - 2013.12
BACHELOR OF ARTS - ADVERTISING/PUBLIC RELATIONS
University of Central Florida