VALERIA STEVENSON
Brookeville,MD
Summary
A results-driven marketing and communications professional who is passionate about creating social change through compelling and impactful marketing campaigns.
Hardworking, performance-oriented leader with a "can do" attitude and an eye for transforming challenges into opportunities. I thrive in collaborative and independent work environments, and possess exceptional time management skills, unwavering ability to stay focused under pressure, meticulous attention to detail, and an innovative approach to problem-solving.
Overview
8
8
years of professional experience
1
1
Certificate
Work History
SENIOR MARKETING MANAGER
Oncology State Societies, ACCC
Rockville, MD
07.2022 - Current
- Orchestrate and implement multi-channel, digital and print marketing campaigns and strategies for portfolio of 22 State Chapters.
- Work with internal and external stakeholders to translate marketing vision into specific action plans and tactics.
- Identify opportunities to streamline processes and develop new procedures to meet growing demands of work portfolio.
- Oversee all marketing functions to ensure compliance with branding guidelines.
- Execute social media strategy, while ensuring company image across channels. +Increased social media following by 162% and impressions by 5.5k.
- Track and analyze data insights from previous campaigns and market research to develop targeted marketing and adjust current strategies to meet changing markets and competitive conditions.
- Manage day-to-day performance of Marketing Associate.
- Ensure project/department milestones and goals are executed within set timelines and budget constraints.
- Serve as exemplary writer to produce broad scope of high-quality content—including email marketing, membership recruitment and retention outreach, brochures/postcards, social media posts, and monthly newsletters—to diverse audiences.
- Publish and manage web content across 22 websites through CMS. +Advocacy Engagement Pilot project webpage received 1,334 total page views since its launch.
- Successfully create and deploy between 46 to 82+ monthly email marketing campaigns for diverse projects and events. Notable results include 44% registration increase for CO state conference; 5% increase in new members for AZ, NC, SC, and TX Chapters; and 16.7% open-to-click rate on Policy Pilot campaign (WI Chapter).
MARKETING MANAGER
Oncology State Societies, ACCC
Rockville, MD
03.2020 - 07.2022
- Identified opportunities to improve web infrastructure to maximize user experience and ensure branding consistency and unification across state websites.
- Supervised print production and expenses of all marketing collateral to ensure appropriate authorization and that all expenses were within established budget. +Reduced marketing costs by 10% by leveraging communications materials, monitoring budgets, and developing protocol.
- Created and managed proactive communications plans, including timelines, targets, and distribution strategies.
MARKETING PROJECT MANAGER
Association of Community Cancer Centers
Rockville, MD
05.2017 - 03.2020
- Coordinated all aspects of marketing plans for education initiatives and programs from concept to production. +Oversaw successful completion of project deliverables for 18+ education projects (simultaneously), each ranging in funding from $57k to > $1.2 million. +Vastly improved collaboration and communication between Education and Marketing Department, exceeding standards, and ultimately securing funding for additional phases.
- Managed development of marketing deliverables for six regional and two national meetings annually.
- Ensured all phases of education projects were completed with strict compliance to deadlines and budget. +Exceeded funder expectations by completing all project requirements per contractual agreement in advance of pre-established timetables.
- Brainstormed and executed new approaches to engage current and potential stakeholders.
- Boosted member engagement while managing internal and external marketing campaigns and programs.
- Managed workflow and coordinated documents, planning, and creative material distribution.
MARKETING ASSOCIATE
Association of Community Cancer Centers
Rockville, MD
03.2016 - 05.2017
- Produced three monthly newsletters with target audience ranging from 600+ cancer program representatives to 23,000 individual cancer program members. +Increased newsletter open rates by 20%.
- Leveraged social media for 19 (now 22) state societies as part of Oncology State Society Network (currently Oncology State Societies at ACCC), increasing each state’s social media following by 200%.
- Worked with vendors to brainstorm design concepts for future regional and national marketing deliverables.
- Designed visuals for corporate events, including vertical banners, posters, conference loops, ads, name badges, and static slides.
- Copy edited all print/digital materials, webinar slides, speaker bios, presentation decks, and featured articles in Oncology Issues peer-reviewed journal.
- Spearheaded development of learning modules for internal professional development.
- Maintained and developed various SOPs to facilitate internal operations.
PUBLIC RELATIONS ACCOUNT COORDINATOR
CommCore Consulting Group
Washington, DC
06.2015 - 01.2016
- Coordinated and prepared training sessions, meetings, briefing calls, and news media interviews.
- Recorded billing and financial invoices ranging from $1,700 to $32,000 in services rendered into company database.
- Managed diverse portfolio of complex accounts including sectors of healthcare, bio pharmaceuticals, NGOs, and associations.
- Monitored trade media channels and compiled media lists to increase visibility among target outlets.
- Pitched content ideas and established working relationships with local media outlets. +Targeted outreach led to development of working relationship with Washington Business Journal and PR Daily.
- Served as liaison between stakeholders and corporate executives to generate media material and coordinate interviews with senior staff.
- Increased collaborative opportunities with SMEs, KOLs, and other stakeholders by generating broad scope of crisis, media, and communication outreach.
- Developed business proposals of more than $10,000 in sought work, press releases, pitch letters, blog posts, and presentations for use by senior-level staff.
- Created custom programs and crisis simulations including pressure test scenarios, presentations, mind maps, and analytical placemats.
- Edited and produced weekly videos for crisis case study library.
- Monitored and managed social media accounts.
PUBLIC RELATIONS/MARKETING INTERN
CommCore Consulting Group
Washington DC
12.2014 - 01.2015
PROGRAM DEVELOPMENT COORDINATOR
Techxact Group Corporation
Derwood, MD
05.2014 - 08.2014
FILM AND TELEVISION PRODUCTION INTERN
4th Row Films
New York, NY
12.2013 - 02.2014
Education
Bachelor of Arts - Communication Studies, Public Relations
University of Maryland
2015
Skills
- Act-On, Informz
- Adobe Creative Suite, Canva
- Excel, Smartsheet
- Salesforce/Fonteva
- LMS Absorb
- Prezi, PowerPoint
- Qualtrics, Survey Monkey
- Sitefinity
- Wix, WordPress
- Working HTML knowledge
- Microsoft SharePoint/Teams
- Target Segmentation
- Communications Strategies
- Social Media Platforms
- Multi-Channel Campaigns
Certification
Association Digital Marketing
Affiliations
American Marketing Association
American Society of Association Executives
Project Management Institute
Accomplishments
- Recognized member of Lambda Pi Eta National Communication Honor Society
- Dean’s list- 4 consecutive semesters
Timeline
SENIOR MARKETING MANAGER
Oncology State Societies, ACCC
07.2022 - Current
MARKETING MANAGER
Oncology State Societies, ACCC
03.2020 - 07.2022
MARKETING PROJECT MANAGER
Association of Community Cancer Centers
05.2017 - 03.2020
MARKETING ASSOCIATE
Association of Community Cancer Centers
03.2016 - 05.2017
PUBLIC RELATIONS ACCOUNT COORDINATOR
CommCore Consulting Group
06.2015 - 01.2016
PUBLIC RELATIONS/MARKETING INTERN
CommCore Consulting Group
12.2014 - 01.2015
PROGRAM DEVELOPMENT COORDINATOR
Techxact Group Corporation
05.2014 - 08.2014
FILM AND TELEVISION PRODUCTION INTERN
4th Row Films
12.2013 - 02.2014
Bachelor of Arts - Communication Studies, Public Relations
University of Maryland
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