Summary
Work History
Education
Skills
Websites
Timeline
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Valeria Vivaldi

Houston,TX

Summary

Dedicated bilingual communications specialist with several years of experience covering external and internal communications. Known for exceptional organization and prioritization skills to manage multiple, concurrent projects. Eloquent writer with track record of creating consistently engaging content. Production of different communications methods, including audiovisuals and event coordination.

Work History

Sr. Sales Specialist in Visual Merchandising and Product Movement

REI
Houston, TX
  • Supervise visual merchandising of the location, ensuring compliance with company's headquarters standards and integrating new floor sets
  • Coordinate a team of sales staff, providing training and guidance when needed
  • Identify opportunities for process improvement within the sales department
  • Assist in strategic planning and setup of merchandise displays to promote target products and attract customer traffic

Communications Specialist

futureAlign Incorporated
Houston, TX
  • Coordinated and created content for the weekly e-newsletter and intranet news through interviews with personnel and top-tier leaders, ensuring the publication of relevant information to the site
  • Created visually appealing weekly digital signage by collecting authentic pictures, information, and employee accounts through on-site visits
  • Assisted the Communications Director with planning and executing managers' off-site events, anniversary events, and quarterly report videos
  • Contributing to the documentation of company events through photography and firsthand experiences
  • Crafted emergency and refinery-wide internal communication
  • Developed comprehensive guidelines for efficiently carrying out the content uploading process across multiple platforms including intranet news, digital signage, e-newsletter, and emergency emails

Internal Communications Specialist

Sanitas Medical Center
Caracas, Venezuela
  • Implemented a compelling corporate image revamp for a leading provider of integrated health services with extensive operations spanning Europe, Asia, North America, and Latin America
  • Managed internal campaigns to educate employees on aligning goals with the new company mission statement.
  • Prepared and edited various organizational publications for both internal and external audiences, such as employee newsletters and reports
  • Coordinated public responses to incidents and conflicts related to environmental management
  • Worked alongside team members from different departments to develop engaging multimedia websites
  • Led communication strategies for newsletters, company rebranding and image, and company mission statement.
  • Collaborated with internal and external stakeholders, including graphic designers, photographers, and the internal marketing department, to develop effective social media strategies utilizing Instagram, Facebook, and LinkedIn.

Strategic Communications Analyst

Empresas Polar
Caracas, Venezuela
  • Supported strategic communications for a global company that produces snacks, maize flour, ice creams (Helados Efe), soft drinks, and malt beverages (Cervecería Polar, Refrescos Golden) as well as bottles Pepsi-Cola and Diet Pepsi for the Venezuelan market
  • Generated engaging content for various mediums including news, press releases, and events
  • Monitored company name usage and collaborated with external parties on strategies
  • Sized and adapted news content for newsletter format
  • Developed content for multiple brands and worked closely with marketing agencies to enhance media and internet strategies
  • Wrote engaging press releases, created media kit content, managed company intranet web pages
  • Managed and enhanced corporate communication strategies, brand image, and identity in the U.S. and Venezuela, resulting in increased brand exposure

Social Media Analyst

Grupo CDT
Caracas, Venezuela
  • Collaborated with marketing team to integrate and enhance marketing strategies for multiple sales channels
  • Produced impactful promotional content for blogs, social media channels, and newsletters
  • Maintained company image consistency by revising and correcting copies/proofs

Internal Communications Analyst

Grupo Últimas Noticias
Caracas, Venezuela
  • Enhanced communication between media room and other departments to create engaging news stories, informative employee updates, and impactful digital content
  • Managed video production for company events, employees, and families
  • Collaborated with cross-functional teams to design and build a new intranet site
  • Conceptualized and executed internal communications campaigns and social responsibility initiatives for employees
  • Produced significant events acknowledging employees' long-term dedication to the company
  • Managed and organized all aspects of the ceremony, including audiovisuals, employee yearbook, biographies, and photographs for a staff of over 100 employees

Education

Certificate Program - Digital Communications

Monteavila University
Caracas, Venezuela
07-2017

Bachelor of Arts - Mass Communications

Monteavila University
Caracas, Venezuela
07-2012

Skills

  • Customer Retention
  • Self Motivation
  • Relationship Building
  • Attention to Detail
  • Analytical Thinking
  • Excellent Communication
  • Written Communication in AP style
  • Audio-Visual Coordination
  • Media Relations
  • Events planning trends

Websites

Timeline

Sr. Sales Specialist in Visual Merchandising and Product Movement

REI

Communications Specialist

futureAlign Incorporated

Internal Communications Specialist

Sanitas Medical Center

Strategic Communications Analyst

Empresas Polar

Social Media Analyst

Grupo CDT

Internal Communications Analyst

Grupo Últimas Noticias

Certificate Program - Digital Communications

Monteavila University

Bachelor of Arts - Mass Communications

Monteavila University

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Valeria Vivaldi