Valerie Ames
Los Angeles,CA
Summary
Senior creative leader with a strong background in entertainment marketing and innovative AV storytelling. Proven track record of building culturally relevant and strategic-driven creative in fast-paced environments.
Overview
16
16
years of professional experience
Work History
Product Creative Strategist
Netflix
Los Angeles, CA
04.2019 - Current
- Responsible for defining the creative strategy for the promotion of Netflix Original film titles on the product.
- Lead creative strategy and creative direction for Netflix Original Films to enhance title discovery and member engagement with compelling artwork and A/V, creating a holistic on-service campaign to over 247 million members.
- Partner with content creatives and executives, filmmakers, talent, creative design agencies, creative marketing, publicity, writers, operational project managers and launch strategy to champion testing and innovation of creative strategy.
Creative Producer
Netflix
Los Angeles, CA
04.2019 - 03.2020
- Partner closely with editors, design teams, and internal stakeholders to create compelling Key Art, Trailers, and social creative.
- End to end campaign management and delivery of all pieces of AV while ensuring projects stayed on time and within budget.
- Collaborated with marketing and product partners to initiate project kick offs as well as set expectations for resourcing, timelines and deliverables across all all titles.
Creative Manager
Buddha Jones
Los Angeles, CA
01.2015 - 03.2019
- Developed and executed multi-faceted advertising campaigns for feature films, television shows, and video games from conception through completion, guiding the look and feel of each campaign to be tailored to each specific IP.
- Acted as a point of contact for VPs, producers, and all internal and external stakeholders across each project.
- Cultivated a skilled pool of freelance creative talent of editors, designers, motion graphic artists and coordinators.
Motion Graphics Producer
Buddha Jones
Los Angeles, CA
01.2013 - 01.2015
- Managed the flow of graphic requests for in-house producers and out of house clients.
- Handled tactical tracking for each project including timelines, budgets, delivery specs, and budgets.
Producer
Rooftop Comedy
San Francisco, CA
07.2008 - 07.2012
- Managed the delivery of all syndicated video content to distribution partners including Comedy Central, TBS, Hulu, Yahoo!, and IFC.
- Assisted with the editing and delivery of a weekly web TV show.
- Assisted with the planning and execution of monthly comedy events and festivals.
Education
Bachelor of Arts (B.A.) - Journalism
University of Iowa
05.2007
Skills
- Creative execution and collaboration
- Audience development and strategy
- Storytelling
- Content Creation
- Campaign Planning
- Project Coordination
Timeline
Creative Producer
Netflix
04.2019 - 03.2020
Product Creative Strategist
Netflix
04.2019 - Current
Creative Manager
Buddha Jones
01.2015 - 03.2019
Motion Graphics Producer
Buddha Jones
01.2013 - 01.2015
Producer
Rooftop Comedy
07.2008 - 07.2012
Bachelor of Arts (B.A.) - Journalism
University of Iowa
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