Valerie Barlow
Pleasant City,CA
Summary
Area of focus is strategic events, from corporate strategy for continued improved employee experience to sales strategy for business success and growth. 10 Years experience in events ranging from sales, partner, executive level and internal employee focused programs. Develop, create and execute personalized programs that amplify company brand & culture resulting in employee retention and brand awareness.
Overview
9
9
years of professional experience
Work History
Manager, Talent Programs & Experience
Five9
02.2019 - Current
- Developed and implemented business strategies relating to employee engagement and events, resulting in higher retention and workplace satisfaction ratings
- Managed events of 500+ attendees
- Increased event attendance by 20%
- Resolved event process conflicts, actively troubleshooted to create policies to ensure fair and equitable employee engagement
- Monitored and analyzed engagement performance to identify areas of improvement and make necessary adjustments
- Controlled costs and managed high level budgets to keep business operating within budget
- Maintained professional, organized, and safe environment for employees and patrons
- Cross-trained existing employees to maximize team agility and performance
- Maximized performance by monitoring daily activities and mentoring team members
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals
- Developed and implemented business strategies to achieve business goals and stay competitive
- Established team priorities, maintained schedules and monitored performance
- Assisted in organizing and overseeing assignments to drive operational excellence
- Defined clear targets and objectives and communicated to other team members
Marketing Programs Manager
Blue Cedar
01.2018 - 02.2019
- Increased Created mobile display marketing program with demographic and geographic targeting
- Created and implemented company policies including customer renewals, HSA and commuter benefits
- Worked with sales channels to direct post-campaign lead follow-up
- Collaborated with market development teams to create and implement content marketing campaigns and tactics
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Devised content strategy to effectively engage target audiences
Marketing Coordinator
Five9
06.2016 - 02.2018
- Managed all digital consumer engagement to strengthen sales, loyalty and retention for the Five9 online store
- Executed a variety of events, trade shows, and marketing campaigns
- Created and implemented a self-service store for employees to purchase swag/collateral items for customer visits, events, etc. Working closely with Sales and Marketing leadership, I designed a store front that would enable employees to purchase their giveaways and collateral for tradeshows, and customer visits. The store greatly improved the efficiency of the marketing team by reducing the amount of time spent fulfilling one off requests by the sales team
- Executed over 100 annual events, including Corporate, Channel/Partner, and field events
- Pre-Show & Post-Show Management:
Developed Pre-show Plan that outlined the team's goals/objectives for the event - Managed all aspects of Five9's participation in the show including: ordering services for booth presence, identifying staff to attend the show, ordering giveaways/show collateral, educating sales & executive teams on event participation, logistics, and organizing special events we were hosting
- Managed the process of importing & assigning all show leads into Salesforce
- Developed a comprehensive post show report for each event that evaluated the overall success of the show
- Played a key role in executing Five9's (2) annual Worldwide user conferences in 2016 and 2018. Developed/managed the online registration system, maintained the event budget, managed the sponsors and provided onsite support throughout the event
- Partnered closely with sales management and the sales team to deliver services and events that helped to improve their productivity
Special Events Coordinator
St. Rose Hospital
02.2015 - 05.2016
- Successfully executed all (5) annual fundraising events
- Arranged project timelines to avoid critical shortages in staff, resources or events space
- Effectively delivered under previous year's budget by negotiating vendor pricing and fees
- Created marketing materials including programs, signage, sponsorship brochures, invitations, and save the dates
- Managed all social media platforms and advertisement opportunities
- Secured sponsors for all annual events, and maintained sponsor relationship
- Partnered with Executive Director to plan and execute each event and report back on the event's success to the Foundation Board
Education
Journalism
Diablo Valley College
Pleasant Hill, CAYgnacio Valley High School
Concord, CASkills
- Budget Controls
- Company Branding
- Managing Events Start to Finish
- Venue Selection
- Vendor Relationship Management
- Sponsorship Support
- Strategic Recommendations
- Event Staff Management
- Communications and Media
- Policy Implementation
- Employee Engagement Strategies
- Strategic Partnership
Accomplishments
- Development of the first self-service company store by creating platform and introducing online merchandise store to equip sales for customer visits (2017)
- Development of the Regional Employee Event process and policy used companywide, by which employees can submit a request for self-hosted events - expanding the opportunity for employee based connection, globally (2023)
Timeline
Manager, Talent Programs & Experience
Five9
02.2019 - Current
Marketing Programs Manager
Blue Cedar
01.2018 - 02.2019
Marketing Coordinator
Five9
06.2016 - 02.2018
Special Events Coordinator
St. Rose Hospital
02.2015 - 05.2016
Journalism
Diablo Valley College
Ygnacio Valley High School
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