Valerie Belfor

• Increased lease revenue through effective content creation, Google Ad management, and social media campaigns
• Led Marketing Department, including creative content per world-class media rubrics
• Managed website redesign project to ensure functionality, design consistency, and user experience enhancements while keeping brand voice consistency
• Streamlined marketing processes by developing and implementing SOP's to ensure efficient and consistent marketing efforts
• Presented monthly updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives
• Ensured consistent branding across communities and resident initiatives, aligning with Focus' tone and values
• Fostered team development and professional growth through regular check-ins, challenge resolution and advancement identification
• Expanded market presence and boosted brand awareness with strategic partnerships in relevant industries and community leaders
• Developed questionnaires and facilitated focus group discussions

Consultant 08/2024 - Present

• Develop presentation brand decks for business development managers to win national distribution partnerships
• Serve as direct contact for all national and regional sales consultants and distribution representatives
• Cultivate and maintain sales relationships with key stakeholders and establish networks in new markets
• Maintain website and social media channel content with current products, seasonal offerings, and promotions
• Meet with corporate buyers to review product offerings in new and existing locations prior to corporate resets
• Research market trends to identify consumer needs and preferences for strategic planning
• Boost yearly product sales with innovative promotional strategies and distributer sales incentives
• Oversee preparation of marketing copy, images, videos, and promotional emails
• Develop new trial package and holiday bundle Consumer Packaged Goods

• Successfully completed re-branding initiative by replacing all creative media for entire product line
• Collaborated weekly with marketing teams to develop workflows, content production, website branding, integrated ad work and creative ad work using Asana CRM
• Worked as primary photographer and videographer for all in-house and on-location product and model shoots
• Created innovative advertising campaigns to successfully generate increased brand awareness and recognition
• Planned and directed photoshoots featuring product lines, while enhancing visual storytelling elements
• Oversaw technical production of online creatives and designed content for trade shows, mailers, and print ads for offline advertising

• Responsible for talent acquisition of leads and nominations for "THE BACHELOR" Seasons 17, 18, 19, 20 21 & 22 and "THE BACHELORETTE" Seasons 9, 10, 11, & 12
• Act as the social media manager for the casting department (Twitter, Facebook, Instagram)
• Personally responsible for streamlining casting process using new technology while completing self-directed research
• Utilize a 13-step casting process to manage hundreds of contestants for each season using Excel and Google Docs
• Participate as casting producer at nationwide auditions by managing interview schedules and assistant teams
• Preview video submissions and conduct phone screens of prospective candidates
• Schedule, conduct, and video in-office and/or Google Meet interviews
• Present the best candidates at cast pitch meetings using Final Cut Pro, PowerPoint, and iMovie by collaborating with the post-production team

• Act as assistant to VP of Development by managing schedules and setting up agency meetings with network representatives
• Participate in hiring process of production crews, post production crews, and interns for shows on location and in-house
• Present potential show concepts, based on outcome of monthly brainstorming and research sessions, to agents at pitch meetings for feedback from the networks (i.e. Discovery, NatGeo, & Bravo)

• Plan, collaborate and produce in-house videos and projects from start to finish with multiple product teams
• Manage creative projects with the Multimedia Team and the Marketing Communications Managers and their clients
• Lead weekly team meetings and client conference calls
• Act as Multi-Media Production Representative at trade shows to ensure accurate project representation
• Manage a team of contracted artists and keep all projects on task (project planning, tracking, milestones, workflow updates, implementations and follow-up procedures)

• Work directly with Assistant Production Manager for "The Office" by creating setlists and schedules
• Organizing and coordinating runs with in-office interns
• Streamline communications by composing, sending, receiving, and responding to team member correspondence
• Provide production office assistance by scheduling meetings and coordinating crew travel