Capstone Project: ReelCurate — a theatrical distribution solution connecting indie theaters with festival contenders.
Utilized tools, including Nielsen, Statista, TechCrunch, and industry reports, to assess market potential and develop a scalable business model.
Conducted over 15 qualitative interviews with theater owners, distributors, and festival programmers; synthesized findings into revenue projections, audience segmentation models, and real-time analytics use cases.
Production Assistant & Creative Associate
Optical Animal
Brooklyn
02.2024 - Current
Supported creative development and video production for large-scale events, including the Radio City Rockettes.
Ensured that visual storytelling was aligned across digital and theatrical, collaborating with directors, and production managers.
Researched emerging technologies and marketing methods to boost show profitability and streamline performance workflows.
Strategy Intern
PRECISIONeffect
Boston
06.2022 - 08.2022
Delivered insight-driven strategies for pharmaceutical and nonprofit clients using data-driven targeting, competitor benchmarking, and social listening tools via Miro and PowerPoint.
Proposed new outreach strategies and visual campaigns, applying storytelling and brand positioning to increase awareness.
MAIP Fellow & Alumni '22
4A's
New York
02.2022 - 08.2022
One of 200 fellows selected nationally for advanced media and marketing leadership training.
Served as co-strategy lead for Disney Dreamers Academy final campaign pitch; led research using social listening tools, creative trend reports, and focus group analysis.
Education
Master of Science (MS) - Media Management
The New School
New York City
05.2025
BBA - Digital Marketing
Macaulay Honors College @ CUNY Baruch
New York City
05.2022
Affiliations
Huntington Industry Talk: The Future of Independent Cinema (2025) Engaged in the economic recovery of theaters, grassroots promotion strategies, and community-based distribution.
The New School Show & Sell (2025) Took part in workshops connecting students with distributors; observed feedback sessions from industry professionals.
Mentor, Baruch College – AMA (2023–Present) Provide one-on-one mentorship to undergraduate students interested in media careers. Offer guidance on graduate school planning, personal branding, and strategic thinking within content industries.